Content Marketing Specialist

Position Overview Ranken Technical College is seeking a creative, strategic Content Marketing Specialist to lead the development of compelling, results-driven content that showcases our students, programs, and impact. In this role, you will own the full content lifecycle—from planning and capture to creation, distribution, and performance analysis, helping bring the Ranken experience to life across digital channels. You will play a key role in driving engagement, strengthening brand awareness, and supporting enrollment goals. This is a full-time, primarily in-office position based at our Main Campus in St. Louis, Missouri, with potential for transition to a hybrid schedule based on performance. Standard hours are 8:00 a.m. to 4:00 p.m., Monday through Friday; however, some evening and weekend work is required to capture content during events and evening classes. Occasional regional travel to satellite locations (Wentzville, Troy, Perryville, and Ashland, MO) and off-site events is required. Travel will not involve overnight stays. A Day in the Life One morning, you might hear about a student project and be filming it within minutes—interviewing students, capturing footage, and shaping a story on the fly. That afternoon, you are editing content, scheduling posts, and reviewing what is performing. In between, you are connecting with people, finding new story opportunities, or heading to a satellite location to catch a big project’s completion. No two days look the same—and that is exactly the point. Why This Role Matters This role plays a critical part in helping prospective students see themselves at Ranken. Through authentic storytelling and strategic content, you will help connect individuals to career pathways and opportunities that can change their lives. Essential Duties And Responsibilities Content Strategy and Planning Develop and maintain a content calendar aligned with marketing and enrollment goals Identify target audiences and develop audience personas to guide messaging and channel strategy Align content initiatives with broader institutional priorities and campaigns Content Capture and Production Capture photo and video content in classrooms, labs, events, employer facilities and other campus environments Identify and respond to content opportunities in both planned and unplanned settings Interact professionally with students, faculty, staff, and partners to facilitate content creation Content Creation and Management Write, edit, and produce content for social media, website, email, and other marketing channels Ensure consistency in brand voice, tone, and messaging across all platforms Adapt messaging to effectively communicate with multiple audiences, including prospective students, parents, employers, and internal stakeholders SEO and Digital Optimization Apply search engine optimization (SEO) best practices, including keyword research and on-page optimization Support efforts to improve organic visibility and website performance Content Distribution Publish and manage content across digital platforms, including social media, website (WordPress), and email systems Ensure content is optimized for platform-specific best practices Performance Monitoring and Reporting Track and analyze key performance indicators (KPIs), including engagement, traffic, and conversion metrics Prepare reports and provide recommendations for continuous improvement Student Ambassador Program Support Provide coordination and guidance for student contributors supporting content initiatives Assist with training and scheduling as needed Collaboration Work cross-functionally with internal departments and leadership Coordinate with external agencies and vendors as applicable Work Environment and Expectations Operates in a fast-paced, dynamic environment with evolving priorities Requires the ability to respond to time-sensitive and unplanned content opportunities Regular interaction with students, faculty, staff, leadership, and external partners Combination of office-based work and on-location content capture across campus environments What Success Looks Like in This Role Comfortable working in a fast-moving, sometimes unstructured environment Able to quickly act on content opportunities with minimal planning Confident engaging new people and building rapport on the spot Skilled at making others feel comfortable on camera Able to adapt voice and messaging across multiple audiences Comfortable both behind the camera and appearing on camera when needed Proactive about traveling to regional campuses or off-site events to capture content What We’re Looking For Required Skills & Experience Excellent writing, editing, and storytelling skills with attention to detail and brand voice Proven ability to plan, create, and execute content that drives engagement and results Experience capturing and producing photo and video content for digital platforms Solid understanding of SEO, social media strategy, and digital marketing fundamentals Analytical mindset with the ability to interpret performance data and adjust strategies Strong interpersonal skills and confidence in dynamic, people-facing environments Comfortable working with ambiguity and shifting priorities Ability to manage multiple projects and deadlines Adaptability and curiosity around emerging trends and tools Technical Proficiency Proficiency with social media platforms, including Meta, YouTube, LinkedIn, and TikTok Experience with website edits using WordPress Familiarity with tools such as Canva, Adobe Creative Suite, Google Analytics, Salesforce, and video editing software Bachelor’s degree in marketing, communications, journalism, or a related field Minimum of 3 years of recent experience in content marketing, social media, or digital marketing Additional Requirements Ability to travel between St. Louis campus, regional satellite locations, and offsite events; no overnight travel required Availability to work occasional evenings and weekends for events and content capture Ability to move throughout campus environments, including classrooms, labs, and event spaces Ability to lift and carry light equipment (e.g., cameras, tripods) Ability to stand for extended periods during events or content capture Benefits Medical, Dental, Vision, Accident, and Pet Insurance Company paid Life/AD&D and Short/Long-term Disability Health, Flexible, and Dependent Care Spending Accounts Employee Assistance Program (Free) Tuition reimbursement of up to $2000 per year (Eligible after one year) 403(b) savings plan with matching contributions (Eligible on day one) Pension Plan (Eligible after 5 years of service) PTO: 20 days accrued in first year Holidays: 10 paid plus a paid Winter Break (Christmas through New Years Day) Compensation Position pays $55,000 - $65,000 per year depending on qualifications and experience. #J-18808-Ljbffr