Digital Marketing Specialist

Location: Hybrid (in office Tuesday, Wednesday, and Thursday) Department: Marketing Reports To: Marketing Team Lead Experience Level: Mid-Level (3+ years) About 911Cellular 911Cellular is a B2B company that provides critical communication solutions that help organizations protect people, facilities, and operations. Our marketing team plays a key role in translating complex technology into clear, engaging stories that resonate with our audiences. Our key verticals include healthcare, K-12, and higher education. Role Overview We are seeking a highly analytical, systems-driven Digital Marketing Specialist to own digital advertising, analytics, marketing automation, and conversion optimization. The ideal candidate is experienced in B2B marketing, preferably in healthcare or higher education, and is confident and comfortable using AI to automate and optimize workflows and asset creation. This role builds and manages the growth infrastructure that drives lead generation, conversion efficiency, and scalable performance, working cross-functionally to ensure marketing is measurable, optimized, and revenue-driven. Key Responsibilities Advertising Manage paid advertising across Google, LinkedIn, Meta, retargeting platforms and traditional media outlets Optimize campaigns for CPL, ROAS, and conversion efficiency Implement testing strategies for creatives, audiences, and funnels Growth Systems & Automation Build and manage marketing automation flows (email, nurturing, lifecycle campaigns) Optimize lead capture systems, forms, and funnels to support scalable growth infrastructure Manage CRM integrations and lead routing workflows Analytics & Reporting Build and maintain marketing dashboards and reporting systems Track performance across channels, funnels, and campaigns Develop attribution models and conversion tracking Provide actionable insights to leadership and team members Conversion Optimization Optimize landing pages, funnels, and user journeys Run A/B tests across ads, pages, and flows Improve lead quality and conversion rates SEO & Website Optimization Manage technical SEO and site performance Collaborate with content team on SEO strategy implementation Google Ads Meta Ads Manager Google Analytics (GA4) Google Search Console HubSpot SEO tools (SEMrush) Performance marketing strategy and execution Funnel and conversion optimization Marketing automation and lifecycle flows Data analysis and reporting CRM and lead management systems Attribution modeling and tracking Strong analytical and problem-solving skills Experience & Requirements 3+ years in digital, growth, or performance marketing Experience managing paid media budgets and campaigns Hands-on experience with HubSpot and marketing automation Proven track record of driving measurable growth B2B experience required Healthcare or Higher Ed B2B experience preferred What We Offer Competitive compensation and benefits Room for growth and creative ownership Collaborative, creative team environment Opportunities to work on meaningful, mission-driven projects

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