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Caboodles Marketing Intern

Pure Fishing, Inc., Atlanta, GA, United States


About Pure Fishing Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry‑leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world‑class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

Caboodles Marketing Intern Job Summary As a Caboodles Marketing Intern, you’ll gain hands‑on experience working with one of the most iconic brands in the beauty organization space. You’ll support marketing, digital, and product development initiatives while helping the team connect with consumers, grow the brand, and bring new ideas to life. This internship is perfect for someone curious, creative, and excited to learn how a brand evolves from concept to consumer.

What will you do?

Support marketing communications and consumer engagement programs

Assist with brand collaborations and partnership initiatives

Help manage the Caboodles social media calendar and create engaging posts and captions

Respond to social media comments and questions while supporting community engagement

Organize and manage social giveaways

Analyze social media performance and engagement metrics

Evaluate and improve the Caboodles direct‑to‑consumer website experience

Work with digital teams to identify opportunities to increase online sales and customer engagement

Assist with competitive research and consumer insights for future product development

Help develop strategies for upcoming product launches

Research influencers and marketing channels to reach target audiences

What makes you a great catch?

Passion for marketing, business, and the beauty and fashion industries

Positive attitude and high‑energy presence

Strong verbal and written communication skills

Ability to collaborate with cross‑functional teams

Curiosity and eagerness to learn new tools and strategies

Willingness to take on new challenges and apply new knowledge

Why you will love it here

Gain hands‑on experience in marketing, digital strategy, and product development

Work on an iconic beauty brand with real influence on campaigns and ideas

Collaborate with passionate, creative professionals

Opportunity to build valuable skills in social media, branding, and consumer insights

Your work environment

Primarily remote internship with occasional in‑person meetings

Preference for candidates located in the Atlanta, GA area

Collaborative, creative, and fast‑moving environment

Paid internship at $17 per hour

What you will need to succeed

A creative mindset and passion for brand storytelling

Strong organization and time‑management skills

Comfort working independently while collaborating with a team

Curiosity to explore trends in beauty, fashion, and digital marketing

Initiative to bring new ideas and solutions to the table

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