Growth Marketing Manager - Mobile App
TP-Link Corporation Limited, Irvine, CA, United States
About Us:
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
TP-Link is a global leader in networking and smart home technology, delivering innovative solutions used by millions of households worldwide.
About the Role We’re hiring a Growth Marketing Manager to drive subscription growth across our mobile apps, including Tapo Care, Kasa Care, and HomeShield.
This role is focused on
converting existing users—not acquiring new ones . You will own the in-app lifecycle marketing strategy that moves users from free to paid through targeted messaging, segmentation, and data-driven experimentation.
This role is ideal for someone with experience in
consumer (B2C) mobile apps or subscription products , where understanding user behavior and engagement is critical to driving conversion.
What You’ll Own
Own the freemium-to-paid conversion strategy across our mobile apps
Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
Build segmentation strategies based on user behavior, device usage, and engagement patterns
Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
Design and run experiments to improve trial activation, conversion, retention, and LTV
Analyze user journeys and identify drop-off points across the conversion funnel
Partner with product, engineering, and analytics teams to implement and scale growth initiatives
What This Role Is (and Isn’t) This role IS:
In-app lifecycle and engagement marketing
Subscription conversion and monetization
Behavior-driven, data-informed marketing
This role is NOT:
Paid acquisition or demand generation
Top-of-funnel marketing
Traditional brand marketing
What We’re Looking For
4+ years of experience in growth, lifecycle, or CRM marketing
Experience working on
consumer (B2C) mobile apps or subscription-based products
Strong background in
lifecycle marketing, user segmentation, and retention strategies
Hands-on experience with
in-app messaging, push notifications, and/or email marketing
Proven ability to improve
freemium-to-paid conversion, retention, or LTV
Experience working in
high-volume user environments (not enterprise sales cycles)
Comfortable partnering cross-functionally with product, engineering, and analytics teams
Strong analytical mindset with experience using data to inform decisions
Experience in B2B or enterprise-focused marketing environments (long sales cycles, lead-based funnels) is less relevant for this role.
Why This Role Is Unique
You’ll work with a large base of
existing users already using our products
Our pricing is highly accessible ($3.49/month or $34.99/year), making this a
behavioral and engagement challenge—not a pricing problem
You’ll have direct impact on subscription growth across globally recognized smart home brands
You’ll sit at the intersection of marketing, product, and data—driving measurable business outcomes
Qualifications:
Bachelor’s degree in Business, Marketing, or a related field, required.
5+ years of experience in
growth marketing, lifecycle marketing, or mobile app growth
Experience working with
freemium or subscription-based products
Experience converting
existing users into paid subscribers
Experience working with
mobile apps or digital platforms
Demonstrated ability to drive
measurable growth outcomes
Preferred Experience
Experience with lifecycle marketing and mobile analytics platforms such as:
Braze
Amplitude
Mixpanel
Firebase
Iterable
Customer.io
Experience running
A/B testing and experimentation programs .
Ideal Candidate Background
Candidates may come from industries such as:
consumer technology
smart home / IoT
mobile subscription apps
SaaS platforms
streaming or digital services
connected device ecosystems
Cross-Functional Collaboration
This role works closely with:
Product teams
to align lifecycle messaging with product capabilities
Analytics teams
to identify growth opportunities
Engineering teams
to implement in-app engagement campaigns
The Mobile Growth Manager focuses on
driving subscription adoption and monetization , while product teams continue to own the product roadmap and feature development.
Additional Information for Applicants
When applying, please include examples of measurable growth outcomes such as:
subscriber growth
conversion improvements
churn reduction
experimentation impact
revenue contribution
This helps us better understand the scale and impact of your work.
Salary Range: $140,000 - 165,000 annually
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay review
Health and wellness benefits, including free gym membership
Quarterly team-building events
*Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
#J-18808-Ljbffr
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
TP-Link is a global leader in networking and smart home technology, delivering innovative solutions used by millions of households worldwide.
About the Role We’re hiring a Growth Marketing Manager to drive subscription growth across our mobile apps, including Tapo Care, Kasa Care, and HomeShield.
This role is focused on
converting existing users—not acquiring new ones . You will own the in-app lifecycle marketing strategy that moves users from free to paid through targeted messaging, segmentation, and data-driven experimentation.
This role is ideal for someone with experience in
consumer (B2C) mobile apps or subscription products , where understanding user behavior and engagement is critical to driving conversion.
What You’ll Own
Own the freemium-to-paid conversion strategy across our mobile apps
Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
Build segmentation strategies based on user behavior, device usage, and engagement patterns
Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
Design and run experiments to improve trial activation, conversion, retention, and LTV
Analyze user journeys and identify drop-off points across the conversion funnel
Partner with product, engineering, and analytics teams to implement and scale growth initiatives
What This Role Is (and Isn’t) This role IS:
In-app lifecycle and engagement marketing
Subscription conversion and monetization
Behavior-driven, data-informed marketing
This role is NOT:
Paid acquisition or demand generation
Top-of-funnel marketing
Traditional brand marketing
What We’re Looking For
4+ years of experience in growth, lifecycle, or CRM marketing
Experience working on
consumer (B2C) mobile apps or subscription-based products
Strong background in
lifecycle marketing, user segmentation, and retention strategies
Hands-on experience with
in-app messaging, push notifications, and/or email marketing
Proven ability to improve
freemium-to-paid conversion, retention, or LTV
Experience working in
high-volume user environments (not enterprise sales cycles)
Comfortable partnering cross-functionally with product, engineering, and analytics teams
Strong analytical mindset with experience using data to inform decisions
Experience in B2B or enterprise-focused marketing environments (long sales cycles, lead-based funnels) is less relevant for this role.
Why This Role Is Unique
You’ll work with a large base of
existing users already using our products
Our pricing is highly accessible ($3.49/month or $34.99/year), making this a
behavioral and engagement challenge—not a pricing problem
You’ll have direct impact on subscription growth across globally recognized smart home brands
You’ll sit at the intersection of marketing, product, and data—driving measurable business outcomes
Qualifications:
Bachelor’s degree in Business, Marketing, or a related field, required.
5+ years of experience in
growth marketing, lifecycle marketing, or mobile app growth
Experience working with
freemium or subscription-based products
Experience converting
existing users into paid subscribers
Experience working with
mobile apps or digital platforms
Demonstrated ability to drive
measurable growth outcomes
Preferred Experience
Experience with lifecycle marketing and mobile analytics platforms such as:
Braze
Amplitude
Mixpanel
Firebase
Iterable
Customer.io
Experience running
A/B testing and experimentation programs .
Ideal Candidate Background
Candidates may come from industries such as:
consumer technology
smart home / IoT
mobile subscription apps
SaaS platforms
streaming or digital services
connected device ecosystems
Cross-Functional Collaboration
This role works closely with:
Product teams
to align lifecycle messaging with product capabilities
Analytics teams
to identify growth opportunities
Engineering teams
to implement in-app engagement campaigns
The Mobile Growth Manager focuses on
driving subscription adoption and monetization , while product teams continue to own the product roadmap and feature development.
Additional Information for Applicants
When applying, please include examples of measurable growth outcomes such as:
subscriber growth
conversion improvements
churn reduction
experimentation impact
revenue contribution
This helps us better understand the scale and impact of your work.
Salary Range: $140,000 - 165,000 annually
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay review
Health and wellness benefits, including free gym membership
Quarterly team-building events
*Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
#J-18808-Ljbffr