Assistant Director of Events & Engagement
University of South Florida in, Tampa, FL, United States
Assistant Director of Events & Engagement (Finance)
Salary:
Commensurate with Experience
The Assistant Director of Events and Engagement leads the planning, execution and evaluation of USF College of Education signature events, serving as a key driver of audience engagement, brand experience and institutional visibility. Reporting to the Director of Marketing, this role oversees a comprehensive portfolio of college-wide events, ensuring each experience reflects the college's mission and values and is strategically designed to advance its visibility and reputation.
The Assistant Director collaborates with a wide range of internal and external stakeholders and serves as a trusted advisor, translating goals into engaging, well-executed events. In partnership with marketing and communications, this role identifies opportunities to enhance engagement before, during and after events through integrated digital touchpoints and strategic follow‑up. The position is responsible for all aspects of event production, including concept development, timelines, logistics, run‑of‑show, vendor coordination and on‑site management, as well as event setup and breakdown.
Minimum Qualifications
Bachelor's degree in Hospitality Management, Event Management, Marketing, or related field.
Minimum of 5 years of professional experience planning and executing large‑scale, multi‑stakeholder events.
Proven experience managing event budgets, contracts and vendors.
Excellent interpersonal, written and verbal communication skills, with the ability to work effectively with senior leadership, faculty, staff and external partners.
Ability to work evenings and weekends as required to support event schedules.
Demonstrated success measuring event impact and using data or feedback to improve future programming.
Degree Equivalency Clause: Four years of direct experience for a bachelor's degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor's degree;
• (c) Six years of direct experience for a master's degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.
Preferred Qualifications
Experience leading higher education events with multiple stakeholders.
Strong project management skills with the ability to manage multiple events simultaneously.
Proficiency with standard office, project management and marketing tools, such as Microsoft Office and Asana.
Familiarity with event technologies, such as registration platforms, CRM systems and virtual/hybrid event tools.
Experience supervising staff, student employees or volunteers.
Experience managing high‑profile events involving senior leadership, VIPs or external speakers.
Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first‑class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF The University of South Florida is a top‑ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota‑Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all‑time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.
Compliance and Federal Notices This position may be subject to a Level 1 or Level 2 criminal background check.
Applicants have rights under Federal Employment Laws:
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
Family and Medical Leave Act (FMLA)
Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
Equal Employment Opportunity The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
Responsibilities
Serves as the primary lead for planning and executing college‑wide events and managing the annual events calendar to ensure it is aligned with institutional priorities and marketing objectives. Will manage all transactions necessary for the creation and management of events, including approvals at the central level and requesting presence of Rocky or leadership for talking points.
Track and analyze event metrics, such as attendance, engagement and feedback to assess success, inform future planning and support strategic decision‑making.
Partner closely with marketing team and other stakeholders to ensure seamless coordination, consistent messaging and management of CRM for events.
Supervise event staff, student workers and volunteers as applicable. Manage relationships with vendors, venues and service providers to ensure high‑quality delivery and adherence to brand and service expectations.
Performs additional marketing and communications tasks as needed to support the overall goals and initiatives of the College.
#J-18808-Ljbffr
Commensurate with Experience
The Assistant Director of Events and Engagement leads the planning, execution and evaluation of USF College of Education signature events, serving as a key driver of audience engagement, brand experience and institutional visibility. Reporting to the Director of Marketing, this role oversees a comprehensive portfolio of college-wide events, ensuring each experience reflects the college's mission and values and is strategically designed to advance its visibility and reputation.
The Assistant Director collaborates with a wide range of internal and external stakeholders and serves as a trusted advisor, translating goals into engaging, well-executed events. In partnership with marketing and communications, this role identifies opportunities to enhance engagement before, during and after events through integrated digital touchpoints and strategic follow‑up. The position is responsible for all aspects of event production, including concept development, timelines, logistics, run‑of‑show, vendor coordination and on‑site management, as well as event setup and breakdown.
Minimum Qualifications
Bachelor's degree in Hospitality Management, Event Management, Marketing, or related field.
Minimum of 5 years of professional experience planning and executing large‑scale, multi‑stakeholder events.
Proven experience managing event budgets, contracts and vendors.
Excellent interpersonal, written and verbal communication skills, with the ability to work effectively with senior leadership, faculty, staff and external partners.
Ability to work evenings and weekends as required to support event schedules.
Demonstrated success measuring event impact and using data or feedback to improve future programming.
Degree Equivalency Clause: Four years of direct experience for a bachelor's degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor's degree;
• (c) Six years of direct experience for a master's degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.
Preferred Qualifications
Experience leading higher education events with multiple stakeholders.
Strong project management skills with the ability to manage multiple events simultaneously.
Proficiency with standard office, project management and marketing tools, such as Microsoft Office and Asana.
Familiarity with event technologies, such as registration platforms, CRM systems and virtual/hybrid event tools.
Experience supervising staff, student employees or volunteers.
Experience managing high‑profile events involving senior leadership, VIPs or external speakers.
Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first‑class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF The University of South Florida is a top‑ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota‑Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all‑time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.
Compliance and Federal Notices This position may be subject to a Level 1 or Level 2 criminal background check.
Applicants have rights under Federal Employment Laws:
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
Family and Medical Leave Act (FMLA)
Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
Equal Employment Opportunity The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
Responsibilities
Serves as the primary lead for planning and executing college‑wide events and managing the annual events calendar to ensure it is aligned with institutional priorities and marketing objectives. Will manage all transactions necessary for the creation and management of events, including approvals at the central level and requesting presence of Rocky or leadership for talking points.
Track and analyze event metrics, such as attendance, engagement and feedback to assess success, inform future planning and support strategic decision‑making.
Partner closely with marketing team and other stakeholders to ensure seamless coordination, consistent messaging and management of CRM for events.
Supervise event staff, student workers and volunteers as applicable. Manage relationships with vendors, venues and service providers to ensure high‑quality delivery and adherence to brand and service expectations.
Performs additional marketing and communications tasks as needed to support the overall goals and initiatives of the College.
#J-18808-Ljbffr