Manager - Loyalty Sales & Cobrand (Inflight)
Frontier Airlines, Denver, CO, United States
Why Work for Frontier Airlines?
At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline – it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast‑growing route network, while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.
What We Stand For Low Fares Done Right is our mission, and we strive to bring it to life every day. Our ‘Done Right’ promise means delivering not only affordable prices but also making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers – we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down‑to‑earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.
Work Perks
Flight benefits for you and your family to fly on Frontier Airlines
Buddy passes for your friends so they can experience what makes us so great
Discounts throughout the travel industry on hotels, car rentals, cruises, and vacation packages
Discounts on cell phone plans, movie tickets, restaurants, luggage, and over 2,000 other vendors
Enjoy a ‘Dress for your Day’ business casual environment
Flexible work schedules that support work/life balance
Total Rewards program including a competitive base salary, short‑term incentives, long‑term incentives, paid holidays, 401(k) plan, vacation/sick time, and medical/dental/vision insurance that begins the 1st of the month following your hire date.
We play our part to make a difference. The HOPE League, Frontier Airlines’ non‑profit organization, is dedicated to providing employees with financial assistance during catastrophic hardship.
Who We Are Frontier Airlines is a leading ultra‑low‑cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient, and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier’s highly fuel‑efficient, all‑Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline’s many weight‑saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline. Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500‑plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities.
What Will You Be Doing? This position is responsible for the management of Frontier Airlines’ co‑brand credit card products. The individual will lead the product strategy and operations for digital channels and face‑to‑face marketing strategy to increase cardholder acquisition, activation, and spend. This role will involve traveling to various bases to engage with flight attendants and other key personnel, fostering their ability to sell the credit card effectively.
Essential Functions
Face‑to‑Face Marketing: Travel to Frontier Airlines bases and airport locations to conduct training sessions with flight attendants and staff, enhancing their understanding of the co‑brand credit card and its benefits.
Manage Field Marketing Strategy: Oversee the implementation of the field marketing strategy to support co‑brand credit cards across various channels, including airport activations, in‑flight messaging, airport signage, digital, social media, and in‑flight promotions.
Customer Insight Development: Build a strong understanding of Frontier Airlines’ customers and the competitive landscape, using this knowledge to develop key initiatives that drive long‑term growth of the co‑brand program.
Operational Excellence: Drive excellence in campaign management by developing implementation guidelines, creating marketing best practices, and maintaining an archival system for co‑brand creative, analytics, and research.
Measure and Analyze Campaigns: Ensure each campaign has the proper controls for accurate measurement and analysis; present key results and recommendations to optimize future campaigns.
Training Development: Create comprehensive training documents to support the credit card’s in‑flight acquisition channel, including training new in‑flight staff and assisting with recurrent training sessions.
Collaboration with Partners: Act as the primary point of contact for the card issuer, marketing agencies, and other partners, aligning interests and fostering collaboration on all program components.
Team Leadership: Lead and develop a strong team of coordinators who support the growth of co‑brand products and excel in delivering insights.
Marketing Strategy Implementation: Collaborate with the Customer Intelligence team to recommend and implement co‑brand marketing strategies across existing and emerging channels.
Design Promotions: Work closely with the Marketing Operations team to design promotions that enhance customer loyalty and reinforce the Frontier Airlines value proposition.
Internal Communications Advocacy: Develop and facilitate internal communications and incentives to increase employee awareness of the co‑branded credit card, including acquisition incentives for call center and in‑flight promotions.
Project Management: Maintain a program project list to effectively execute and track the status of projects, campaigns, and events, ensuring marketing efforts support specific forecasts and goals.
Creative Brief Development: Design comprehensive creative briefs that guide the development and execution of all marketing assets across channels and vendors.
Campaign Calendar Management: Own and manage the co‑brand credit card acquisition and portfolio marketing campaign calendar, integrating initiatives into the broader Frontier Airlines marketing strategy and timeline.
Support Loyalty Marketing Initiatives: Assist with other Loyalty Marketing initiatives as needed.
Qualifications
5-8 years of progressive experience in marketing, account management and/or partnerships.
1-2 years of managing a team across different locations.
Bachelor’s/University degree, Master’s degree preferred.
Ability to manage multiple priorities and marketing projects, production schedules, and promotional events while consistently meeting deadlines.
Attention to detail and strong organizational skills with ability to multitask.
Entrepreneurial spirit, a demonstrated sense of urgency and a results‑oriented approach.
Must have good attention to detail for copy proofing/editing.
Exceptional presentation and oral communication skills.
Exceptional writing and copy‑editing skills.
Advanced skill level using Excel for data manipulation and analysis.
Has an understanding or interest in learning HTML coding.
Ability to work collaboratively with other departments, partners and staff.
Ability to manage multiple contractors/trainers.
Strong corporate vendor development and relationship building skills.
Ability to travel 40% of time.
Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures is preferred.
Knowledge, Skills And Abilities
Comfortable receiving feedback and quickly change course based on business needs.
Team player who can work collaboratively with other departments, partners and marketers.
Must have excellent communication and interpersonal skills.
Must be self‑motivated, self‑starter, have a sense of urgency and extremely well‑organized.
Ability to work with minimum supervision in a collaborative team environment.
Microsoft office product skills including Excel and PowerPoint.
Ability to meet deadlines while working in a fast‑paced, changing environment.
Must exercise sound business judgment and handle confidential information with sensitivity.
Must be a team player with ability to work on several projects at a time.
Must be comfortable working around the airports both above and under wing when needed.
Equipment Operated Standard office equipment, including PC, copier, fax machine, printer.
Work Environment Typical office environment, adequately heated and cooled.
Airport above/below wing as needed.
Physical Effort Moderate physical activity required by handling objects up to 50 pounds occasionally and/or up to 20 pounds frequently.
Occasionally lift/haul/move multiple boxes up to 30#.
Salary $90,094 - $119,583. Closing date: 8.31.2026 midnight MT.
Positions Supervised
Co‑brand Coordinators.
Workplace Policies Frontier Airlines, Inc. is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws.
Frontier Airlines is a Zero Tolerance Drug‑Free Workplace. All prospective DOT safety‑sensitive employees are subject to pre‑employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety‑sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.
Colorado Residents: In any materials you submit, you may redact or remove age‑identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
#J-18808-Ljbffr
What We Stand For Low Fares Done Right is our mission, and we strive to bring it to life every day. Our ‘Done Right’ promise means delivering not only affordable prices but also making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers – we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down‑to‑earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.
Work Perks
Flight benefits for you and your family to fly on Frontier Airlines
Buddy passes for your friends so they can experience what makes us so great
Discounts throughout the travel industry on hotels, car rentals, cruises, and vacation packages
Discounts on cell phone plans, movie tickets, restaurants, luggage, and over 2,000 other vendors
Enjoy a ‘Dress for your Day’ business casual environment
Flexible work schedules that support work/life balance
Total Rewards program including a competitive base salary, short‑term incentives, long‑term incentives, paid holidays, 401(k) plan, vacation/sick time, and medical/dental/vision insurance that begins the 1st of the month following your hire date.
We play our part to make a difference. The HOPE League, Frontier Airlines’ non‑profit organization, is dedicated to providing employees with financial assistance during catastrophic hardship.
Who We Are Frontier Airlines is a leading ultra‑low‑cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient, and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier’s highly fuel‑efficient, all‑Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline’s many weight‑saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline. Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500‑plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities.
What Will You Be Doing? This position is responsible for the management of Frontier Airlines’ co‑brand credit card products. The individual will lead the product strategy and operations for digital channels and face‑to‑face marketing strategy to increase cardholder acquisition, activation, and spend. This role will involve traveling to various bases to engage with flight attendants and other key personnel, fostering their ability to sell the credit card effectively.
Essential Functions
Face‑to‑Face Marketing: Travel to Frontier Airlines bases and airport locations to conduct training sessions with flight attendants and staff, enhancing their understanding of the co‑brand credit card and its benefits.
Manage Field Marketing Strategy: Oversee the implementation of the field marketing strategy to support co‑brand credit cards across various channels, including airport activations, in‑flight messaging, airport signage, digital, social media, and in‑flight promotions.
Customer Insight Development: Build a strong understanding of Frontier Airlines’ customers and the competitive landscape, using this knowledge to develop key initiatives that drive long‑term growth of the co‑brand program.
Operational Excellence: Drive excellence in campaign management by developing implementation guidelines, creating marketing best practices, and maintaining an archival system for co‑brand creative, analytics, and research.
Measure and Analyze Campaigns: Ensure each campaign has the proper controls for accurate measurement and analysis; present key results and recommendations to optimize future campaigns.
Training Development: Create comprehensive training documents to support the credit card’s in‑flight acquisition channel, including training new in‑flight staff and assisting with recurrent training sessions.
Collaboration with Partners: Act as the primary point of contact for the card issuer, marketing agencies, and other partners, aligning interests and fostering collaboration on all program components.
Team Leadership: Lead and develop a strong team of coordinators who support the growth of co‑brand products and excel in delivering insights.
Marketing Strategy Implementation: Collaborate with the Customer Intelligence team to recommend and implement co‑brand marketing strategies across existing and emerging channels.
Design Promotions: Work closely with the Marketing Operations team to design promotions that enhance customer loyalty and reinforce the Frontier Airlines value proposition.
Internal Communications Advocacy: Develop and facilitate internal communications and incentives to increase employee awareness of the co‑branded credit card, including acquisition incentives for call center and in‑flight promotions.
Project Management: Maintain a program project list to effectively execute and track the status of projects, campaigns, and events, ensuring marketing efforts support specific forecasts and goals.
Creative Brief Development: Design comprehensive creative briefs that guide the development and execution of all marketing assets across channels and vendors.
Campaign Calendar Management: Own and manage the co‑brand credit card acquisition and portfolio marketing campaign calendar, integrating initiatives into the broader Frontier Airlines marketing strategy and timeline.
Support Loyalty Marketing Initiatives: Assist with other Loyalty Marketing initiatives as needed.
Qualifications
5-8 years of progressive experience in marketing, account management and/or partnerships.
1-2 years of managing a team across different locations.
Bachelor’s/University degree, Master’s degree preferred.
Ability to manage multiple priorities and marketing projects, production schedules, and promotional events while consistently meeting deadlines.
Attention to detail and strong organizational skills with ability to multitask.
Entrepreneurial spirit, a demonstrated sense of urgency and a results‑oriented approach.
Must have good attention to detail for copy proofing/editing.
Exceptional presentation and oral communication skills.
Exceptional writing and copy‑editing skills.
Advanced skill level using Excel for data manipulation and analysis.
Has an understanding or interest in learning HTML coding.
Ability to work collaboratively with other departments, partners and staff.
Ability to manage multiple contractors/trainers.
Strong corporate vendor development and relationship building skills.
Ability to travel 40% of time.
Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures is preferred.
Knowledge, Skills And Abilities
Comfortable receiving feedback and quickly change course based on business needs.
Team player who can work collaboratively with other departments, partners and marketers.
Must have excellent communication and interpersonal skills.
Must be self‑motivated, self‑starter, have a sense of urgency and extremely well‑organized.
Ability to work with minimum supervision in a collaborative team environment.
Microsoft office product skills including Excel and PowerPoint.
Ability to meet deadlines while working in a fast‑paced, changing environment.
Must exercise sound business judgment and handle confidential information with sensitivity.
Must be a team player with ability to work on several projects at a time.
Must be comfortable working around the airports both above and under wing when needed.
Equipment Operated Standard office equipment, including PC, copier, fax machine, printer.
Work Environment Typical office environment, adequately heated and cooled.
Airport above/below wing as needed.
Physical Effort Moderate physical activity required by handling objects up to 50 pounds occasionally and/or up to 20 pounds frequently.
Occasionally lift/haul/move multiple boxes up to 30#.
Salary $90,094 - $119,583. Closing date: 8.31.2026 midnight MT.
Positions Supervised
Co‑brand Coordinators.
Workplace Policies Frontier Airlines, Inc. is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws.
Frontier Airlines is a Zero Tolerance Drug‑Free Workplace. All prospective DOT safety‑sensitive employees are subject to pre‑employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety‑sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.
Colorado Residents: In any materials you submit, you may redact or remove age‑identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
#J-18808-Ljbffr