Growth Marketing Manager
Heliae Development, Gilbert, AZ, United States
Growth Marketing Manager Title: Growth Marketing ManagerSalary: $85,000 $110,000/year (DOE) plus bonus Position Type: Full-TimeDepartment: US MarketingWork Location: Gilbert, AZ [Remote possible]Updated: 03/28/2026 Company Description: PhycoTerra is redefining how agriculture approaches soil health - delivering science-backed, microalgae-based solutions that help growers drive consistency, resilience, and return on every acre. Built for real-world conditions, PhycoTerra products enhance microbial activity, improve nutrient and water efficiency, and support stronger plant performance - without adding complexity to the operation. At its core, PhycoTerra is about enabling regenerative practices that work at scale, helping farmers improve soil structure, increase yields, and build long-term sustainability season after season. Its a practical path forward: better outcomes, healthier soils, and a system designed to last. This commitment is grounded in our mission - Farm Forever - ensuring that every product we develop and every partnership we build is focused on keeping land productive, profitable, and resilient for generations to come. Powered by Heliae, a leader in microalgae innovation, PhycoTerra is part of a broader mission to harness natures most powerful organisms to solve agricultures biggest challenges. Basic Function: Were looking for a Growth Marketer who knows how to turn marketing activity into measurable pipeline and revenue. This role will own the development and optimization of our demand generation engine, leveraging HubSpot as the core platform for lifecycle marketing, lead nurturing, and pipeline acceleration. The ideal candidate understands how to build full-funnel growth systems - from lead acquisition and segmentation to automated nurture programs and sales enablement. You should be comfortable analyzing performance data, running experiments, and continuously improving conversion across the buyer journey. You should have some ag industry experience, whether professionally or from a personal interest perspective.
This role will work closely with sales to ensure marketing is driving qualified opportunities and measurable business growth. Reports to: Director of Marketing Primary Responsibilities and Duties include but are not limited to:
Own HubSpot marketing automation, including workflows, lifecycle stages, lead scoring, and segmentation
Develop and execute multi-channel campaigns that generate qualified leads and pipeline
Design and implement lead nurture programs to move prospects through the funnel
Monitor and improve conversion across the full funnel: Visitor Lead MQL SQL Opportunity
Run A/B tests across landing pages, emails, and conversion paths
Use behavioral and engagement data to improve targeting and personalization
Build workflows that support sales follow-up, deal acceleration, and lead handoff
Track and report on campaign performance including MQLs generated, pipeline creation, cost per opportunity, and revenue influenced
Build dashboards in HubSpot that provide leadership with clear insights into marketing performance
Develop a culture of experimentation by testing messaging, channels, and conversion strategies
Identify new acquisition opportunities across paid, organic, and partner channels
Continuously optimize marketing programs based on performance insights Qualifications:
Must be legally authorized to work in the United States
Bachelor's degree or above in marketing, communications, or analytics
35 years of experience in demand generation, or lifecycle marketing
Strong hands-on experience with HubSpot marketing automation
Experience managing full-funnel demand generation campaigns
Familiarity with lead scoring, lifecycle stages, and marketing attribution
Deep understanding of conversion optimization and funnel metrics
Strong analytical mindset with experience using marketing data to inform decisions
Ability to build and optimize automated workflows and nurture campaigns
Experience collaborating closely with sales teams
Experience in agriculture, or product marketing a plus Website: www.phycoterra.com Heliae is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or accommodation during the application process because of a disability, it will be made available upon request. The company is pleased to provide such assistance, and no applicant will be penalized because of such a request. recblid dbwmq5fzxmdxolys5th1tsu62f7uz3
This role will work closely with sales to ensure marketing is driving qualified opportunities and measurable business growth. Reports to: Director of Marketing Primary Responsibilities and Duties include but are not limited to:
Own HubSpot marketing automation, including workflows, lifecycle stages, lead scoring, and segmentation
Develop and execute multi-channel campaigns that generate qualified leads and pipeline
Design and implement lead nurture programs to move prospects through the funnel
Monitor and improve conversion across the full funnel: Visitor Lead MQL SQL Opportunity
Run A/B tests across landing pages, emails, and conversion paths
Use behavioral and engagement data to improve targeting and personalization
Build workflows that support sales follow-up, deal acceleration, and lead handoff
Track and report on campaign performance including MQLs generated, pipeline creation, cost per opportunity, and revenue influenced
Build dashboards in HubSpot that provide leadership with clear insights into marketing performance
Develop a culture of experimentation by testing messaging, channels, and conversion strategies
Identify new acquisition opportunities across paid, organic, and partner channels
Continuously optimize marketing programs based on performance insights Qualifications:
Must be legally authorized to work in the United States
Bachelor's degree or above in marketing, communications, or analytics
35 years of experience in demand generation, or lifecycle marketing
Strong hands-on experience with HubSpot marketing automation
Experience managing full-funnel demand generation campaigns
Familiarity with lead scoring, lifecycle stages, and marketing attribution
Deep understanding of conversion optimization and funnel metrics
Strong analytical mindset with experience using marketing data to inform decisions
Ability to build and optimize automated workflows and nurture campaigns
Experience collaborating closely with sales teams
Experience in agriculture, or product marketing a plus Website: www.phycoterra.com Heliae is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or accommodation during the application process because of a disability, it will be made available upon request. The company is pleased to provide such assistance, and no applicant will be penalized because of such a request. recblid dbwmq5fzxmdxolys5th1tsu62f7uz3