Growth Marketing Manager Heliae Development, LLC
Phycoterra, Gilbert, AZ, United States
PhycoTerra ® products are a superior food choice that wakes up the microbiome and puts your soil back to work. Improve your crop yield today!
Location:
Gilbert, AZ (Remote possible)
Position Type:
Full-Time
Company Description PhycoTerra ® is redefining how agriculture approaches soil health – delivering science-backed, microalgae-based solutions that help growers drive consistency, resilience, and return on every acre. Built for real-world conditions, PhycoTerra products enhance microbial activity, improve nutrient and water efficiency, and support stronger plant performance – without adding complexity to the operation.
At its core, PhycoTerra is about enabling regenerative practices that work at scale, helping farmers improve soil structure, increase yields, and build long-term sustainability season after season. It’s a practical path forward: better outcomes, healthier soils, and a system designed to last.
This commitment is grounded in our mission –
Farm Forever
– ensuring that every product we develop and every partnership we build is focused on keeping land productive, profitable, and resilient for generations to come.
Powered by Heliae ® , a leader in microalgae innovation, PhycoTerra is part of a broader mission to harness nature’s most powerful organisms to solve agriculture’s biggest challenges.
Basic Function We’re looking for a Growth Marketer who knows how to turn marketing activity into measurable pipeline and revenue. This role will own the development and optimization of our demand generation engine, leveraging HubSpot as the core platform for lifecycle marketing, lead nurturing, and pipeline acceleration.
The ideal candidate understands how to build full-funnel growth systems – from lead acquisition and segmentation to automated nurture programs and sales enablement. You should be comfortable analyzing performance data, running experiments, and continuously improving conversion across the buyer journey. You should have some ag industry experience, whether professionally or from a personal interest perspective.
This role will work closely with sales to ensure marketing is driving qualified opportunities and measurable business growth.
Reports to:
Director of Marketing
Primary Responsibilities and Duties may include but are not limited to:
Own HubSpot marketing automation, including workflows, lifecycle stages, lead scoring, and segmentation
Develop and execute multi-channel campaigns that generate qualified leads and pipeline
Design and implement lead nurture programs to move prospects through the funnel
Run A/B tests across landing pages, emails, and conversion paths
Use behavioral and engagement data to improve targeting and personalization
Build workflows that support sales follow-up, deal acceleration, and lead handoff
Track and report on campaign performance including MQLs generated, pipeline creation, cost per opportunity, and revenue influenced
Build dashboards in HubSpot that provide leadership with clear insights into marketing performance
Develop a culture of experimentation by testing messaging, channels, and conversion strategies
Identify new acquisition opportunities across paid, organic, and partner channels
Continuously optimize marketing programs based on performance insights
Qualifications
Must be legally authorized to work in the United States
Bachelor’s degree or above in marketing, communications, or analytics
3–5 years of experience in demand generation, or lifecycle marketing
Strong hands-on experience with HubSpot marketing automation
Experience managing full-funnel demand generation campaigns
Familiarity with lead scoring, lifecycle stages, and marketing attribution
Deep understanding of conversion optimization and funnel metrics
Strong analytical mindset with experience using marketing data to inform decisions
Ability to build and optimize automated workflows and nurture campaigns
Experience collaborating closely with sales teams
Experience in agriculture, or product marketing a plus
Heliae is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or accommodation during the application process because of a disability, it will be made available upon request. The company is pleased to provide such assistance, and no applicant will be penalized because of such a request.
Learn more about our mission to keep farming economically and ecologically sustainable.
Join our mailing list to learn more and receive special promotions.
#J-18808-Ljbffr
Location:
Gilbert, AZ (Remote possible)
Position Type:
Full-Time
Company Description PhycoTerra ® is redefining how agriculture approaches soil health – delivering science-backed, microalgae-based solutions that help growers drive consistency, resilience, and return on every acre. Built for real-world conditions, PhycoTerra products enhance microbial activity, improve nutrient and water efficiency, and support stronger plant performance – without adding complexity to the operation.
At its core, PhycoTerra is about enabling regenerative practices that work at scale, helping farmers improve soil structure, increase yields, and build long-term sustainability season after season. It’s a practical path forward: better outcomes, healthier soils, and a system designed to last.
This commitment is grounded in our mission –
Farm Forever
– ensuring that every product we develop and every partnership we build is focused on keeping land productive, profitable, and resilient for generations to come.
Powered by Heliae ® , a leader in microalgae innovation, PhycoTerra is part of a broader mission to harness nature’s most powerful organisms to solve agriculture’s biggest challenges.
Basic Function We’re looking for a Growth Marketer who knows how to turn marketing activity into measurable pipeline and revenue. This role will own the development and optimization of our demand generation engine, leveraging HubSpot as the core platform for lifecycle marketing, lead nurturing, and pipeline acceleration.
The ideal candidate understands how to build full-funnel growth systems – from lead acquisition and segmentation to automated nurture programs and sales enablement. You should be comfortable analyzing performance data, running experiments, and continuously improving conversion across the buyer journey. You should have some ag industry experience, whether professionally or from a personal interest perspective.
This role will work closely with sales to ensure marketing is driving qualified opportunities and measurable business growth.
Reports to:
Director of Marketing
Primary Responsibilities and Duties may include but are not limited to:
Own HubSpot marketing automation, including workflows, lifecycle stages, lead scoring, and segmentation
Develop and execute multi-channel campaigns that generate qualified leads and pipeline
Design and implement lead nurture programs to move prospects through the funnel
Run A/B tests across landing pages, emails, and conversion paths
Use behavioral and engagement data to improve targeting and personalization
Build workflows that support sales follow-up, deal acceleration, and lead handoff
Track and report on campaign performance including MQLs generated, pipeline creation, cost per opportunity, and revenue influenced
Build dashboards in HubSpot that provide leadership with clear insights into marketing performance
Develop a culture of experimentation by testing messaging, channels, and conversion strategies
Identify new acquisition opportunities across paid, organic, and partner channels
Continuously optimize marketing programs based on performance insights
Qualifications
Must be legally authorized to work in the United States
Bachelor’s degree or above in marketing, communications, or analytics
3–5 years of experience in demand generation, or lifecycle marketing
Strong hands-on experience with HubSpot marketing automation
Experience managing full-funnel demand generation campaigns
Familiarity with lead scoring, lifecycle stages, and marketing attribution
Deep understanding of conversion optimization and funnel metrics
Strong analytical mindset with experience using marketing data to inform decisions
Ability to build and optimize automated workflows and nurture campaigns
Experience collaborating closely with sales teams
Experience in agriculture, or product marketing a plus
Heliae is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or accommodation during the application process because of a disability, it will be made available upon request. The company is pleased to provide such assistance, and no applicant will be penalized because of such a request.
Learn more about our mission to keep farming economically and ecologically sustainable.
Join our mailing list to learn more and receive special promotions.
#J-18808-Ljbffr