Livestream Sales Representative (Backend Operator)
KNET Group, Milwaukee, WI, United States
KNET Group is the largest sneaker resale company in the world, helping sellers scale across multiple marketplaces through proprietary cross-listing technology and integrated fulfillment services. We power high-volume resale businesses by handling the operational complexity behind pricing, listings, logistics, and marketplace execution.
Powered by KNET, Fly Kicks is the leading sneaker shop on TikTok, where customers discover and purchase sneakers through interactive videos and livestream shopping experiences.
Role Mission The TikTok Shop Live Operator manages the behind-the-scenes execution of Fly Kicks live shopping sessions.
Operators ensure each livestream runs smoothly, energetically, and without technical or pacing breakdowns by controlling the live mechanics and operational flow.
While the host focuses on communicating with viewers and presenting products on camera, the operator manages the live system — including product pins, flash sales, giveaways, chat moderation, and session pacing.
Operators are responsible for maintaining the structure, momentum, and technical reliability of every live session.
This is a high-accountability individual contributor role within a structured live operations system.
Key Responsibilities Manage Live Execution
Launch and manage TikTok Shop livestreams on schedule
Pin and rotate products accurately throughout the session
Trigger flash sales, discounts, and giveaways at appropriate moments
Monitor live engagement signals and product performance
Moderate chat and surface important viewer interactions
Manage transitions between products and segments
Troubleshoot technical issues calmly and quickly
Maintain pacing, structure, and momentum throughout the session
Prepare the Live Environment
Prepare and organize the studio environment before each session
Stage featured products and verify inventory availability
Test lighting, cameras, audio, and music levels
Ensure TikTok Shop backend readiness (product pins, discounts, giveaways)
Align with the host on the session plan before going live
Post-Live Review
Properly close and shut down livestream systems
Reset staging areas and equipment
Review key performance metrics from the live session
Document operational issues and improvement opportunities
Share insights with the Live Lead to improve future sessions
What the Operator Focuses On To allow hosts to fully focus on audience engagement and on-camera performance, the following responsibilities are managed by the Live Operations team:
Product selection or pricing decisions
Backend stream controls (pinning products, launching discounts, giveaways)
Technical production or equipment setup
Inventory verification or operational troubleshooting
Marketing, traffic generation, or promotional strategy
Hosts work alongside Live Operators, who manage the technical and operational execution behind the scenes during live sessions.
Working Model
Approximately 5 hours per session
Evening and weekend availability
Sessions take place on-site in our studio environment
What a Typical Session Looks Like
Arrive at the studio and prepare the live environment
Stage products and confirm backend readiness
Align with the host on the session plan
Start the livestream and manage backend execution
Pin products and trigger flash sales throughout the session
Monitor chat, engagement, and product performance
Manage transitions between products and segments
Troubleshoot any technical issues that arise
End the live session and reset the environment
Review the session and document improvement opportunities
Required Strengths
Strong focus and attention to detail during fast-paced environments
Ability to manage multiple inputs simultaneously (chat, host cues, backend tools)
Clear real-time communication with hosts and team members
Strong organizational and problem-solving skills
Ability to maintain energy and focus during multi-hour live sessions
Coachable and responsive to feedbackReliable attendance and punctuality
Professional and composed in live environments
Nice to Have
Experience with livestream platforms or live production environments
Familiarity with TikTok Shop or e-commerce platforms
Experience in fast-pace, attention to detail environments
Interest in sneakers, fashion, or live commerce
Experience working in collaborative team environments
Participation in clubs, sports teams, or student organizations where communication or leadership was involved
Performance Expectations
Strong pacing and transition management
Quick response to technical or operational issues
Clear communication with hosts during live sessions
Consistent improvement session-to-session
Strong collaboration with Hosts and the Live Lead
Compensation & Progression Operators are compensated through a combination of hourly pay and commission earned from live sales.
Once certified to operate live sessions independently, operators earn:
Base hourly pay for each live session
Commission participation on sales generated during supported live streams
Increased earning potential as experience and performance improve
Top-performing operators have the opportunity to increase their earnings through higher hourly and commission tiers as they progress.
Training & Certification Before operating live sessions independently, all new hires complete a paid training and certification phase where they learn the Fly Kicks live operations system, backend tools, and live flow structure.
Training ensures every operator understands the live execution system and is fully prepared to manage livestream mechanics before supporting live sessions independently.
Advancement and certification are based on performance, reliability, and readiness to operate live sessions confidently.
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Powered by KNET, Fly Kicks is the leading sneaker shop on TikTok, where customers discover and purchase sneakers through interactive videos and livestream shopping experiences.
Role Mission The TikTok Shop Live Operator manages the behind-the-scenes execution of Fly Kicks live shopping sessions.
Operators ensure each livestream runs smoothly, energetically, and without technical or pacing breakdowns by controlling the live mechanics and operational flow.
While the host focuses on communicating with viewers and presenting products on camera, the operator manages the live system — including product pins, flash sales, giveaways, chat moderation, and session pacing.
Operators are responsible for maintaining the structure, momentum, and technical reliability of every live session.
This is a high-accountability individual contributor role within a structured live operations system.
Key Responsibilities Manage Live Execution
Launch and manage TikTok Shop livestreams on schedule
Pin and rotate products accurately throughout the session
Trigger flash sales, discounts, and giveaways at appropriate moments
Monitor live engagement signals and product performance
Moderate chat and surface important viewer interactions
Manage transitions between products and segments
Troubleshoot technical issues calmly and quickly
Maintain pacing, structure, and momentum throughout the session
Prepare the Live Environment
Prepare and organize the studio environment before each session
Stage featured products and verify inventory availability
Test lighting, cameras, audio, and music levels
Ensure TikTok Shop backend readiness (product pins, discounts, giveaways)
Align with the host on the session plan before going live
Post-Live Review
Properly close and shut down livestream systems
Reset staging areas and equipment
Review key performance metrics from the live session
Document operational issues and improvement opportunities
Share insights with the Live Lead to improve future sessions
What the Operator Focuses On To allow hosts to fully focus on audience engagement and on-camera performance, the following responsibilities are managed by the Live Operations team:
Product selection or pricing decisions
Backend stream controls (pinning products, launching discounts, giveaways)
Technical production or equipment setup
Inventory verification or operational troubleshooting
Marketing, traffic generation, or promotional strategy
Hosts work alongside Live Operators, who manage the technical and operational execution behind the scenes during live sessions.
Working Model
Approximately 5 hours per session
Evening and weekend availability
Sessions take place on-site in our studio environment
What a Typical Session Looks Like
Arrive at the studio and prepare the live environment
Stage products and confirm backend readiness
Align with the host on the session plan
Start the livestream and manage backend execution
Pin products and trigger flash sales throughout the session
Monitor chat, engagement, and product performance
Manage transitions between products and segments
Troubleshoot any technical issues that arise
End the live session and reset the environment
Review the session and document improvement opportunities
Required Strengths
Strong focus and attention to detail during fast-paced environments
Ability to manage multiple inputs simultaneously (chat, host cues, backend tools)
Clear real-time communication with hosts and team members
Strong organizational and problem-solving skills
Ability to maintain energy and focus during multi-hour live sessions
Coachable and responsive to feedbackReliable attendance and punctuality
Professional and composed in live environments
Nice to Have
Experience with livestream platforms or live production environments
Familiarity with TikTok Shop or e-commerce platforms
Experience in fast-pace, attention to detail environments
Interest in sneakers, fashion, or live commerce
Experience working in collaborative team environments
Participation in clubs, sports teams, or student organizations where communication or leadership was involved
Performance Expectations
Strong pacing and transition management
Quick response to technical or operational issues
Clear communication with hosts during live sessions
Consistent improvement session-to-session
Strong collaboration with Hosts and the Live Lead
Compensation & Progression Operators are compensated through a combination of hourly pay and commission earned from live sales.
Once certified to operate live sessions independently, operators earn:
Base hourly pay for each live session
Commission participation on sales generated during supported live streams
Increased earning potential as experience and performance improve
Top-performing operators have the opportunity to increase their earnings through higher hourly and commission tiers as they progress.
Training & Certification Before operating live sessions independently, all new hires complete a paid training and certification phase where they learn the Fly Kicks live operations system, backend tools, and live flow structure.
Training ensures every operator understands the live execution system and is fully prepared to manage livestream mechanics before supporting live sessions independently.
Advancement and certification are based on performance, reliability, and readiness to operate live sessions confidently.
#J-18808-Ljbffr