Senior Manager, Enterprise CRM Operations
1-800-FLOWERS.COM, INC., Jericho, NY, United States
Location: Hybrid (Jericho, NY preferred | Open to NYC, Chicago, IL Area, Columbus, OH Area)
About the Role We’re looking for a Senior Manager, Enterprise CRM Operations to lead the execution and evolution of CRM marketing across a portfolio of iconic brands.
This is a high-impact leadership role responsible for driving end-to-end CRM campaign execution, managing a team of CRM professionals, and partnering cross-functionally to bring lifecycle marketing strategies to life.
This team operates like an internal agency, supporting multiple stakeholders across the business—so we’re looking for someone who can balance technical expertise, team leadership, and stakeholder management while also bringing forward-thinking ideas around automation and efficiency.
What You’ll Do
Own and lead end-to-end CRM campaign execution within Salesforce Marketing Cloud (SFMC)
Oversee cross-channel campaigns including email, SMS, and push notifications
Translate marketing strategies into technically sound customer journeys and audience builds
Manage campaign calendars, workflows, QA processes, and deployment governance
Lead, mentor, and develop a team of CRM professionals (including contractors)
Partner with Marketing, CRM Strategy, and cross-functional stakeholders to deliver campaigns on time and at scale
Drive process improvements, automation, and operational efficiency across CRM workflows
Ensure data accuracy, segmentation integrity, and platform best practices
Leverage AI and predictive tools (e.g., Einstein) to improve campaign performance
Act as a key liaison between stakeholders and the CRM Operations team
What We’re Looking For
7+ years of experience in CRM, lifecycle marketing, or marketing operations
3+ years of experience leading and developing teams
Strong hands-on experience with Salesforce Marketing Cloud (SFMC)
Experience building and managing email campaigns, automated journeys, and segmentation strategies
Deep understanding of CRM campaign workflows and execution processes Strong project management and organizational skills
Ability to work cross-functionally and manage multiple stakeholders
A balance of technical expertise and leadership capability
What Sets You Apart
Experience in an agency or agency‑style environment
Background transitioning from hands‑on CRM/Marketing Automation into leadership
Strong process improvement and automation mindset
Ability to bring strategic thinking and innovation to CRM operations
Experience with AI‑driven marketing tools and advanced personalization
At 1-800-FLOWERS.COM, Inc., our brands help people celebrate life’s most meaningful moments. As we continue to grow and evolve our CRM capabilities, this role will play a key part in shaping how we engage with customers at scale—bringing together data, technology, and creativity to drive impact.
The expected salary range for this position is
$115,000 to $125,000 annually . Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.
To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full‑time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.
Benefits may include*:
Medical, dental, vision, life, and disability insurance for the associate and eligible dependents
Flexible Spending Account (FSA)
Health Savings Account (HSA)
401(k) retirement savings program
Mental health resources and Employee Assistance Program (EAP)
Paid vacation time (accrued based on hours worked and tenure)
Paid company holidays
Employee discount across our family of brands
Potential eligibility for annual merit‑based compensation increases, where applicable
*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.
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About the Role We’re looking for a Senior Manager, Enterprise CRM Operations to lead the execution and evolution of CRM marketing across a portfolio of iconic brands.
This is a high-impact leadership role responsible for driving end-to-end CRM campaign execution, managing a team of CRM professionals, and partnering cross-functionally to bring lifecycle marketing strategies to life.
This team operates like an internal agency, supporting multiple stakeholders across the business—so we’re looking for someone who can balance technical expertise, team leadership, and stakeholder management while also bringing forward-thinking ideas around automation and efficiency.
What You’ll Do
Own and lead end-to-end CRM campaign execution within Salesforce Marketing Cloud (SFMC)
Oversee cross-channel campaigns including email, SMS, and push notifications
Translate marketing strategies into technically sound customer journeys and audience builds
Manage campaign calendars, workflows, QA processes, and deployment governance
Lead, mentor, and develop a team of CRM professionals (including contractors)
Partner with Marketing, CRM Strategy, and cross-functional stakeholders to deliver campaigns on time and at scale
Drive process improvements, automation, and operational efficiency across CRM workflows
Ensure data accuracy, segmentation integrity, and platform best practices
Leverage AI and predictive tools (e.g., Einstein) to improve campaign performance
Act as a key liaison between stakeholders and the CRM Operations team
What We’re Looking For
7+ years of experience in CRM, lifecycle marketing, or marketing operations
3+ years of experience leading and developing teams
Strong hands-on experience with Salesforce Marketing Cloud (SFMC)
Experience building and managing email campaigns, automated journeys, and segmentation strategies
Deep understanding of CRM campaign workflows and execution processes Strong project management and organizational skills
Ability to work cross-functionally and manage multiple stakeholders
A balance of technical expertise and leadership capability
What Sets You Apart
Experience in an agency or agency‑style environment
Background transitioning from hands‑on CRM/Marketing Automation into leadership
Strong process improvement and automation mindset
Ability to bring strategic thinking and innovation to CRM operations
Experience with AI‑driven marketing tools and advanced personalization
At 1-800-FLOWERS.COM, Inc., our brands help people celebrate life’s most meaningful moments. As we continue to grow and evolve our CRM capabilities, this role will play a key part in shaping how we engage with customers at scale—bringing together data, technology, and creativity to drive impact.
The expected salary range for this position is
$115,000 to $125,000 annually . Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.
To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full‑time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.
Benefits may include*:
Medical, dental, vision, life, and disability insurance for the associate and eligible dependents
Flexible Spending Account (FSA)
Health Savings Account (HSA)
401(k) retirement savings program
Mental health resources and Employee Assistance Program (EAP)
Paid vacation time (accrued based on hours worked and tenure)
Paid company holidays
Employee discount across our family of brands
Potential eligibility for annual merit‑based compensation increases, where applicable
*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.
#J-18808-Ljbffr