Manager - Marketing Operations

Pace Analytical Services, LLC, Roseville, MN, United States

Duration: Full Time

Shift:

Monday through Friday, 8:00 AM - 5:00 PM, Central Time

Are you ready to work making the world a safer, healthier place? Join our mission to continuously move science forward; to innovate and advance all aspects of our business to improve the health and safety of our communities and lives.

SUMMARY:

The role focuses on managing and refining our CRM systems for enhanced client engagement, seamless revenue attribution, and integration with various platforms. Key responsibilities include developing automation sequences, ensuring workflow efficiency, andmaintainingprecise reporting for revenue metrics. Success in this position relies on collaborative cross-functional efforts and the ability to adapt to evolving best practices inRevOpsand marketing automation.

ESSENTIAL FUNCTIONS:

Own the end-to-endmarketing technology stack, ensuringaccuratesetup, maintenance, and optimization ofsystems andworkflows.

Build, test, andmaintainautomationworkflows andsequences that drive client engagementthroughout the life cycle.Route, score, andnurture leads.Driveretentionand new logos.

Implement andmonitorrevenue attribution models across marketing, sales, and service systems.

Audit pipelines and automation performance toidentifygaps, errors, and optimization opportunities.

Create dashboards and reporting structuresmonitoringprogramperformance, funnel velocity, automation/conversionefficiency, and attribution/program ROI.Drive ROAS goals.

Partner with sales, marketing, and finance teams to ensure revenue metrics are tracked, reported, andaccurate.

Integratecoremarketing(HubSpot)and sales(Salesforce)systemswithadjunct systemsto create unified data flows.

Document processes, workflows, and standard operating procedures to ensure scalability and repeatability.

Support cross-functional projects requiring datahygiene andsynchronization, attribution, and workflow automation.

Stay current with best practices inRevOps, CRM, and marketingtechnologiesto recommend continuous improvements.

Manage and coach direct reports to achieve performance goals.

Certificates

HubSpot certification

Education & Experience

BA/BS Degreerequired

Required Knowledge

5+ years of experience in marketing operations.

ExpertiseinHubSpotEnterprise and Salesforce.

Expertiseinmanaging the technology and analytic structureforinbound/outbound and account-baseddemand-generationprogramsinamatrixed,multi-segmentedB2Benvironment.

Expertise indata enrichmentand intent platforms.Experience usingDemandbasea plus.

Strong understanding ofdata structures,search engine strategies, algorithms,andSEOtools(SEM Rushor equivalent).

Strong understandingof pay-per-click,retargeting,and other digital advertising strategies.

Strong understanding of GoogleAnalyticsor similar websitereporting/analytics software.

Understanding of analytics tools, preferably Power BI.

Required Skills

Ability to manage multiple priorities and projects spanning cross-functionalteams, andset clear expectationsto stakeholders on completion timelines.

Abilitytointerpretanalyticaldataandprovideguidance/prioritizeareasforimprovement.

Metric-driven; adept at buildingaccuratedashboardsand reportson marketing/sales activity at various levels.

Technology curious;takes initiativeto interpretproblemsand source solutions toimprove userexperienceandbusiness results.

Proficient in MS Office applications.

Excellent communication and collaboration skills at all levels in the organization.

Ability to work independently and in close collaboration with others in a remote environment; manage multipleprojects and priorities simultaneously and successfully.

Ability tosuperviseandcoachdirectreportsinaremoteenvironment.

Management of third-partyvendorsand budgets.

WORKING ENVIRONMENT:

Work is done remotely in a secure in-home office setting. Work is subject to travel for training and/or conferences on rare occasions.

PHYSICAL/MENTAL REQUIREMENTS:

The physical demands described herein are representative of those that must be met by an employee tosuccessfully perform the essential functions of the job. Reasonable accommodations may be made toenable individuals with disabilities to perform the essential functions.

Mobility to work in an office setting, use standard office equipment and stamina to sit forextended periods of time; strength to lift and carry up to 10 pounds; vision to read printedmaterials and computer screens; and hearing and speech to communicate in person or overthe telephone.

Find Your Place at Pace - We need you - your curiosity, your talents, and your drive - to help us advance this important work.

Benefits
When you join Pace, you commit to work that makes a positive impact on our communities and our world. We commit to supporting you with benefits and perks that make a positive impact on your life. Full-time roles are eligible for our comprehensive benefits program which includes competitive salaries, medical, dental vision, 401K retirement savings plan (100% vested immediately in the employer match), life, disability and voluntary benefits, paid time off for holiday, sick and vacation days, HSA, wellness program, flexible spending accounts, tuition reimbursement, Employee Assistance program, parental leave, optional legal coverage and ID theft.

Equal Opportunity Employer

Pace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.