Manager, Marketing Website Strategy and Operations
Bloomberg Industry Group, Arlington, VA, United States
This role leads the vision, performance, and day-to-day operations of the marketing websites for Bloomberg Law, Bloomberg Government, and Bloomberg Tax.
You will guide the strategy for how our sites attract, educate, and convert our audience, while partnering with demand generation, product, analytics, and sales to ensure the site is aligned with business and marketing goals.
Whatyou willdo : Directoverall website strategy, including how we position the business, structure information, optimize website for revenue generation and conversion, and support key campaigns
ShapeUX across the site, including navigation, content hierarchy, and user flows rooted in customer needs and data
Lead and manageateam, setting priorities, defining goals,planningresources,managing performance and day-to-day execution,while ensuring alignment with organization goals and user needs.
Coach and developateamof high-performing strategists and producers, fostering collaboration, accountability, andprofessional growth
Guide the team onbest-practicesand technical direction, while providing hands-on development and problem-solvingassistance
Lead discovery, planning, and prioritizationforwebsite initiatives, includingnew features, templates, and optimizations
Work with engineering partners to plan and launch updatestocreateawebsiteexperience that feelsdynamic,intuitive,and useful
Managewebsiteintegrations anddata flows, including CRM
Set andmonitorsite performanceKPIs with an eye toward improvingengagement, conversion, and technical health
Champion an experimentation mindset and run tests tooptimizeusability and speed to conversion
Oversee governance for content, design standards, andaccessibility
Maintain a smooth operational rhythm for updates, publishing, and QA
Youneed to have : 5-7years of experience leading website strategyor operations, preferablyfor a complex B2B or SaaS organization
Minimum3-5years of people leadership experience
Strong understanding of UX principles and digital user behavior
Practical experience withGTM, Google Analytics,HTML, CSS, web design tools, andCMS platforms (WordPress)
Ability to balance strategic planning with hands-on execution
Equal Opportunity
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").
You will guide the strategy for how our sites attract, educate, and convert our audience, while partnering with demand generation, product, analytics, and sales to ensure the site is aligned with business and marketing goals.
Whatyou willdo : Directoverall website strategy, including how we position the business, structure information, optimize website for revenue generation and conversion, and support key campaigns
ShapeUX across the site, including navigation, content hierarchy, and user flows rooted in customer needs and data
Lead and manageateam, setting priorities, defining goals,planningresources,managing performance and day-to-day execution,while ensuring alignment with organization goals and user needs.
Coach and developateamof high-performing strategists and producers, fostering collaboration, accountability, andprofessional growth
Guide the team onbest-practicesand technical direction, while providing hands-on development and problem-solvingassistance
Lead discovery, planning, and prioritizationforwebsite initiatives, includingnew features, templates, and optimizations
Work with engineering partners to plan and launch updatestocreateawebsiteexperience that feelsdynamic,intuitive,and useful
Managewebsiteintegrations anddata flows, including CRM
Set andmonitorsite performanceKPIs with an eye toward improvingengagement, conversion, and technical health
Champion an experimentation mindset and run tests tooptimizeusability and speed to conversion
Oversee governance for content, design standards, andaccessibility
Maintain a smooth operational rhythm for updates, publishing, and QA
Youneed to have : 5-7years of experience leading website strategyor operations, preferablyfor a complex B2B or SaaS organization
Minimum3-5years of people leadership experience
Strong understanding of UX principles and digital user behavior
Practical experience withGTM, Google Analytics,HTML, CSS, web design tools, andCMS platforms (WordPress)
Ability to balance strategic planning with hands-on execution
Equal Opportunity
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").