Vice President, Sales

Kellen stands as a global leader in providing management and services to professional and trade organizations. We empower Board leaders by offering operational frameworks and strategic guidance to better serve their organization's mission and vision.

As a dedicated professional services company, we offer solutions to organizations, such as association management, public affairs, marketing, meeting management, education, and strategic communication. Leveraging our expertise across diverse industries including healthcare, food and beverage, buildings and materials, and technology, as well as our global perspective with a presence in North America and Europe, we collaborate with over 100 organizations to help achieve their goals.

Understanding the importance of a strong and effective Board of Directors, we offer customized management solutions that address the unique needs of each organization we partner with.

Position Summary
We are seeking a strategic and performance-driven Vice President, Sales to lead revenue generation across a portfolio of association clients. This role oversees a team of sales executives responsible for sponsorship, exhibit, advertising, and digital media sales across multiple annual conferences, trade shows, and year‑round engagement programs.

The Vice President is accountable for setting and executing portfolio-wide sales strategy, leading and developing a high-performing sales team, driving revenue growth across diverse industry verticals, and personally contributing to key account and high‑value sales.

Essential Functions

Develop and execute annual sales strategy across multiple association clients

Establish revenue targets by product line (exhibit, sponsorship, digital, print, custom programs)

Identify new revenue streams and develop innovative sponsorship offerings

Partner with association leadership to align sales strategy with organizational goals

Oversee pricing strategy and packaging structure across portfolio

Team Leadership & Performance Management

Lead, mentor, and manage a team of sales executives

Work with leadership and teams to set individual quotas and performance benchmarks

Conduct pipeline reviews and forecast meetings

Provide coaching on prospecting, proposal development, and closing strategies

Recruit and onboard new sales talent as needed

Key Account & Strategic Sales

Personally manage high-value accounts and strategic corporate partners

Support team members on large or challenging deals

Build executive-level relationships with major sponsors and exhibitors

Drive portfolio-level revenue forecasting and reporting

Provide monthly revenue projections to executive leadership

Analyze sales performance metrics and adjust strategy as needed

Monitor renewal rates, category strategy, pipeline velocity, and close ratios

Qualifications

7–12+ years of B2B sales experience (sponsorship, exhibit, media, or association sales preferred)

3+ years of sales team leadership experience

Demonstrated success managing multi‑million‑dollar revenue portfolios

Strong forecasting and pipeline management skills

CRM experience

Comfort working in multiple industry verticals

Association experience preferred.

Performance Expectations

Achievement of portfolio-wide revenue goals

Year-over-year revenue growth

Renewal and retention benchmarks

Expansion of cross‑portfolio corporate partnerships

Compensation Structure

Incentives tied to portfolio performance

Travel Requirements

Travel approximately 25–35%

Kellen does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, it is the policy of Kellen to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.

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