Marketing Manager
RD Global, Fort Lauderdale, FL, United States
Marketing Manager
Experience: 3+ years in Digital Marketing
Location: Fort Lauderdale, FL, USA
Core Skills: Communication, content creation, Google Ads & Analytics
Educational Qualification: Bachelor’s degree in a related field
About the Role RD Global is a software consultancy focused on Web & Application Development, UX Design, Robotic Process Automation (RPA), Mobile Development, IoT and Cloud Enabling. We develop software solutions for our partners by combining our professional expertise, domain experience and knowledge of the latest technology trends. Learn more about RD Global (http://rdglobalinc-staging.com/).
Agenzee is our SaaS product that manages NIPR Insurance licenses and carrier appointments with ease. Learn more about Agenzee (https://agenzee.com/).
The Marketing Manager is responsible for ensuring that the product is positioned correctly in the market and that it meets the needs of the target audience. This role requires a deep understanding of the product, the market, and the competition.
The marketing manager should be able to communicate the value of the product to potential customers and ensure that the marketing message is consistent across all channels.
The marketing manager is also responsible for generating content, creating and executing email marketing campaigns, Google Ads, Google Analytics, SEO, and working closely with the sales team to provide them with all marketing collateral needed for success.
In addition, it’s vital for the marketing manager to keep up with industry trends and changes in the market and to adjust the go‑to‑market strategy as needed.
Essential Duties and Responsibilities
Lead key initiatives included in the Digital Marketing Strategic plan with specific timetables and achieve target objectives.
Manage marketing team (3).
Work closely with the sales team to ensure that they have the tools and resources needed to sell the product effectively.
Responsible for the execution of day‑to‑day activities for social media initiatives, paid ads, SEO, blogs, etc.
Manage all aspects of web analytics.
Experience in managing assigned budgets and resources.
Skills required
Bachelor’s degree in marketing, Business, or a related field.
3+ years of experience as a marketing manager for Insurance, SaaS product or IT Software Technology is preferred.
Expert knowledge of HubSpot.
Proven ability to develop and execute effective and measurable Digital Marketing programs.
Ability to work collaboratively with cross‑functional teams, including sales and product development.
Familiarity with marketing automation and CRM tools, such as HubSpot and ClickUp.
Strong work ethic and superior time management.
Excellent verbal communication and presentation skills required.
Current openings
Sales & Account Manager – Insurance Licensing & Compliance Solutions
Insurance Licensing Coordinator / Account Manager
Marketing Content Writer
Insurance Licensing Administrator
Project Manager
RPA Lead Developer (UiPath)
Regulatory Compliance Analyst
.Net – Full Stack Developer
Business Analyst
Product Owner
Apply for this position Please upload your resume. Accepted file formats: PDF, DOC, DOCX.
#J-18808-Ljbffr
Location: Fort Lauderdale, FL, USA
Core Skills: Communication, content creation, Google Ads & Analytics
Educational Qualification: Bachelor’s degree in a related field
About the Role RD Global is a software consultancy focused on Web & Application Development, UX Design, Robotic Process Automation (RPA), Mobile Development, IoT and Cloud Enabling. We develop software solutions for our partners by combining our professional expertise, domain experience and knowledge of the latest technology trends. Learn more about RD Global (http://rdglobalinc-staging.com/).
Agenzee is our SaaS product that manages NIPR Insurance licenses and carrier appointments with ease. Learn more about Agenzee (https://agenzee.com/).
The Marketing Manager is responsible for ensuring that the product is positioned correctly in the market and that it meets the needs of the target audience. This role requires a deep understanding of the product, the market, and the competition.
The marketing manager should be able to communicate the value of the product to potential customers and ensure that the marketing message is consistent across all channels.
The marketing manager is also responsible for generating content, creating and executing email marketing campaigns, Google Ads, Google Analytics, SEO, and working closely with the sales team to provide them with all marketing collateral needed for success.
In addition, it’s vital for the marketing manager to keep up with industry trends and changes in the market and to adjust the go‑to‑market strategy as needed.
Essential Duties and Responsibilities
Lead key initiatives included in the Digital Marketing Strategic plan with specific timetables and achieve target objectives.
Manage marketing team (3).
Work closely with the sales team to ensure that they have the tools and resources needed to sell the product effectively.
Responsible for the execution of day‑to‑day activities for social media initiatives, paid ads, SEO, blogs, etc.
Manage all aspects of web analytics.
Experience in managing assigned budgets and resources.
Skills required
Bachelor’s degree in marketing, Business, or a related field.
3+ years of experience as a marketing manager for Insurance, SaaS product or IT Software Technology is preferred.
Expert knowledge of HubSpot.
Proven ability to develop and execute effective and measurable Digital Marketing programs.
Ability to work collaboratively with cross‑functional teams, including sales and product development.
Familiarity with marketing automation and CRM tools, such as HubSpot and ClickUp.
Strong work ethic and superior time management.
Excellent verbal communication and presentation skills required.
Current openings
Sales & Account Manager – Insurance Licensing & Compliance Solutions
Insurance Licensing Coordinator / Account Manager
Marketing Content Writer
Insurance Licensing Administrator
Project Manager
RPA Lead Developer (UiPath)
Regulatory Compliance Analyst
.Net – Full Stack Developer
Business Analyst
Product Owner
Apply for this position Please upload your resume. Accepted file formats: PDF, DOC, DOCX.
#J-18808-Ljbffr