Senior Performance Digital Marketer
SKYPAD, New York, NY, United States
ABOUT SKYPAD
Sky I.T. Group is the home of SKYPAD, a leading B2B SaaS platform helping the world’s leading brands collaborate with top global retailers through data-driven insights. SKYPAD supports over 10,000 users across 4,000+ brands, including LVMH, Prada Group, SKIMS, L’Oréal, and Caleres, with retail partners such as Nordstrom, Neiman Marcus Group, Shopify, and Saks Fifth Avenue.
ROLE OVERVIEW We are seeking a Senior Performance Digital Marketer to own and scale digital growth across SEO, paid media, analytics, and conversion optimization. This is a hands‑on role with clear ownership and measurable impact in a fast‑growing B2B SaaS environment.
KEY RESPONSIBILITIES SEO & Paid Media
Lead on‑page, off‑page, and technical SEO strategy
Oversee Google Ads, LinkedIn Ads, and paid social campaigns
Own keyword research, budgets, bidding strategies, and ROI optimization
Build and manage retargeting and remarketing campaigns
Conduct A/B testing across ads, landing pages, and CTAs
Analytics & Optimization
Own GA4, Google Tag Manager, and analytics integrations
Track funnel performance, attribution, and conversions
Build digital dashboards and deliver monthly reporting
Content & Retail Expertise
Create and optimize creative assets and copy for website, landing page, and ad copy
Support product positioning and go‑to‑market messaging
Apply retail and consumer trends and behavior insights to campaigns
Cross‑Functional Collaboration
Partner with Sales, Product, and Development teams
Support product launches, news tools & integrations, and lead generation initiatives
QUALIFICATIONS
5+ years of digital or performance marketing experience
Proven expertise in SEO, paid media, and analytics
Experience in B2B SaaS or data‑driven platforms preferred
Strong analytical and communication skills
REQUIRED SKILLS
Experience with Webflow or comparable website hosting platforms, such as WordPress and Squarespace
Familiarity with retail data or sell‑through metrics
WHY JOIN SKYPAD?
High‑impact role with ownership
Global, well‑known retail and brand clients
Collaborative, fast‑paced SaaS environment
#J-18808-Ljbffr
ROLE OVERVIEW We are seeking a Senior Performance Digital Marketer to own and scale digital growth across SEO, paid media, analytics, and conversion optimization. This is a hands‑on role with clear ownership and measurable impact in a fast‑growing B2B SaaS environment.
KEY RESPONSIBILITIES SEO & Paid Media
Lead on‑page, off‑page, and technical SEO strategy
Oversee Google Ads, LinkedIn Ads, and paid social campaigns
Own keyword research, budgets, bidding strategies, and ROI optimization
Build and manage retargeting and remarketing campaigns
Conduct A/B testing across ads, landing pages, and CTAs
Analytics & Optimization
Own GA4, Google Tag Manager, and analytics integrations
Track funnel performance, attribution, and conversions
Build digital dashboards and deliver monthly reporting
Content & Retail Expertise
Create and optimize creative assets and copy for website, landing page, and ad copy
Support product positioning and go‑to‑market messaging
Apply retail and consumer trends and behavior insights to campaigns
Cross‑Functional Collaboration
Partner with Sales, Product, and Development teams
Support product launches, news tools & integrations, and lead generation initiatives
QUALIFICATIONS
5+ years of digital or performance marketing experience
Proven expertise in SEO, paid media, and analytics
Experience in B2B SaaS or data‑driven platforms preferred
Strong analytical and communication skills
REQUIRED SKILLS
Experience with Webflow or comparable website hosting platforms, such as WordPress and Squarespace
Familiarity with retail data or sell‑through metrics
WHY JOIN SKYPAD?
High‑impact role with ownership
Global, well‑known retail and brand clients
Collaborative, fast‑paced SaaS environment
#J-18808-Ljbffr