Digital Content & Social Media Manager
Fair Oaks Farms, Fair Oaks, IN, United States
Reports to
Vice President of Sales & Marketing
Type Full-Time
Level Mid-Level
About Us Fair Oaks Farms is a welcoming family farm resort dedicated to connecting people with the land, the seasons, and the stories behind their food. Through immersive farm experiences, educational programming, overnight stays and curated events, we welcome guests of all ages to discover the heart of agricultural life.
Position Summary We are seeking a highly creative, trend-savvy Digital Content & Social Media Manager to bring our destination resort experience to life across digital platforms. This role is responsible for conceptualizing, creating, and publishing engaging content across Instagram, Facebook, TikTok, and emerging platforms, while also supporting website updates and marketing communications.
The ideal candidate is equal parts storyteller, content creator, and strategist—someone who can capture the energy of our resort, develop recurring content themes or “characters,” and stay ahead of social media trends to drive engagement and brand awareness.
Duties & Responsibilities Content Creation & Social Media Management
Plan, create, and publish high-quality photo, video, and short-form content for Instagram, Facebook, TikTok, and other emerging platforms
Capture day-to-day resort experiences including hotel, attractions, dining outlets, and special events
Develop and manage a content calendar aligned with marketing campaigns, promotions, and seasonal activities
Monitor social media trends, platform updates, and emerging channels to keep content fresh and relevant
Engage with followers by responding to comments, messages, and user-generated content
Storytelling & Brand Development
Create compelling visual and written stories that highlight the resort experience.
Conceptualize and develop recurring content themes, series, or "characters" to build audience connection and brand identity.
Collaborate with internal teams (operations, F&B, events) to identify content opportunities.
Video Production & Editing
Shoot and edit short-form video content optimized for each platform
Produce reels, TikToks, stories, and behind-the-scenes content
Ensuring content aligns with brand standards and voice
Website & Digital Content Support
Assist with updating website content, landing pages, and promotional pages
Write and edit content for newsletters, blog posts, and digital campaigns
Ensure consistency across all digital touchpoints
Analytics & Performance
Track and analyze social media performance metrics
Optimize content strategy based on engagement, reach, and conversion data
Provide regular reports and insights to VP of Sales & Marketing
Qualifications
2–5+ years of experience in social media, digital content creation, or related field
Proven experience managing brand accounts on Instagram, Facebook, and TikTok
Strong photography, videography, and editing skills (mobile and/or professional tools)
Experience with content editing tools (e.g., Adobe Creative Suite, CapCut, Canva, etc.)
Excellent writing and storytelling skills
Strong understanding of social media trends, algorithms, and best practices
Ability to work flexible hours, including weekends or events as needed
Experience in hospitality, travel, or lifestyle brands preferred
Creative and innovative thinker.
Highly organized and self-motivated.
Trend-aware and culturally plugged in.
Collaborative with a positive, energetic attitude.
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Type Full-Time
Level Mid-Level
About Us Fair Oaks Farms is a welcoming family farm resort dedicated to connecting people with the land, the seasons, and the stories behind their food. Through immersive farm experiences, educational programming, overnight stays and curated events, we welcome guests of all ages to discover the heart of agricultural life.
Position Summary We are seeking a highly creative, trend-savvy Digital Content & Social Media Manager to bring our destination resort experience to life across digital platforms. This role is responsible for conceptualizing, creating, and publishing engaging content across Instagram, Facebook, TikTok, and emerging platforms, while also supporting website updates and marketing communications.
The ideal candidate is equal parts storyteller, content creator, and strategist—someone who can capture the energy of our resort, develop recurring content themes or “characters,” and stay ahead of social media trends to drive engagement and brand awareness.
Duties & Responsibilities Content Creation & Social Media Management
Plan, create, and publish high-quality photo, video, and short-form content for Instagram, Facebook, TikTok, and other emerging platforms
Capture day-to-day resort experiences including hotel, attractions, dining outlets, and special events
Develop and manage a content calendar aligned with marketing campaigns, promotions, and seasonal activities
Monitor social media trends, platform updates, and emerging channels to keep content fresh and relevant
Engage with followers by responding to comments, messages, and user-generated content
Storytelling & Brand Development
Create compelling visual and written stories that highlight the resort experience.
Conceptualize and develop recurring content themes, series, or "characters" to build audience connection and brand identity.
Collaborate with internal teams (operations, F&B, events) to identify content opportunities.
Video Production & Editing
Shoot and edit short-form video content optimized for each platform
Produce reels, TikToks, stories, and behind-the-scenes content
Ensuring content aligns with brand standards and voice
Website & Digital Content Support
Assist with updating website content, landing pages, and promotional pages
Write and edit content for newsletters, blog posts, and digital campaigns
Ensure consistency across all digital touchpoints
Analytics & Performance
Track and analyze social media performance metrics
Optimize content strategy based on engagement, reach, and conversion data
Provide regular reports and insights to VP of Sales & Marketing
Qualifications
2–5+ years of experience in social media, digital content creation, or related field
Proven experience managing brand accounts on Instagram, Facebook, and TikTok
Strong photography, videography, and editing skills (mobile and/or professional tools)
Experience with content editing tools (e.g., Adobe Creative Suite, CapCut, Canva, etc.)
Excellent writing and storytelling skills
Strong understanding of social media trends, algorithms, and best practices
Ability to work flexible hours, including weekends or events as needed
Experience in hospitality, travel, or lifestyle brands preferred
Creative and innovative thinker.
Highly organized and self-motivated.
Trend-aware and culturally plugged in.
Collaborative with a positive, energetic attitude.
#J-18808-Ljbffr