Marketing Manager, Retail & Licensing
Sanrio, Inc., Torrance, CA, United States
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We’re also home to an endearing cast of characters, including the newly crowned #1 favorite Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our “small gift, big smile” philosophy has inspired a world of delight, where even the tiniest token can spark happiness and an enduring connection.
Are you a marketer who lives at the intersection of fandom, culture, and retail? Sanrio is looking for a Marketing Manager, Retail & Licensing, who can bring our beloved characters to life through campaigns that spark joy, deepen emotional connection, and drive meaningful moments across retail and consumer experiences. If you’re equal parts strategist, storyteller, and cross‑functional quarterback… this role was made for you.
Sanrio’s Marketing Manager, Retail & Licensing, plays a pivotal role in shaping how fans interact with our iconic characters across retail, licensing, and cultural touchpoints. You’ll develop and execute integrated programs that blend storytelling, creative strategy, partner collaboration, and commercial impact.
This role is highly cross‑functional and perfect for someone who thrives in a fast‑paced, culturally driven environment.
What You’ll Lead Strategic Planning & Account Management
Partner closely with Retail & Sales to define long‑term strategy, seasonal priorities, and key opportunities.
Build and deliver strategic campaign briefs that set the foundation for execution.
Serve as the primary point of contact for partners—guiding them, gathering assets, and ensuring smooth communication.
Project manage campaign timelines, deliverables, and alignment across all stakeholders.
Present campaign recaps with insights and recommendations for future growth.
Right‑size ad hoc requests based on business impact.
Provide brand stewardship and guidance to external partners to maintain brand integrity and consistency.
Elevate campaigns through character storytelling, cultural relevance, and cross‑category opportunities.
Cross‑Functional Collaboration
Partner with Retail, Licensing, Gaming, Creative, Content, and E‑comm teams to build cohesive multi‑touch campaigns.
Act as “the glue” of the campaign—driving clarity, connection, and collaborative ideation.
Build compelling presentations, pitch decks, and executive summaries.
Manage the master marketing calendar. Maintain a bird’s-eye view of all active jobs to avoid overlaps and keep activity balanced in the marketplace.
Performance & Operations
Define & track KPIs, budgets, and Project Approval Requests (PARs).
Analyze campaign performance and identify opportunities to scale or optimize.
Comply with company processes and support operational workflows.
Handle other duties as assigned.
The Sanrio Mindset We’re looking for someone who:
Sees characters as emotional connectors, not just assets.
Thinks in terms of culture, community, and fandom.
Balances brand integrity with business opportunity.
Brings a POV on joy, kindness, and self‑expression, and how they show up for modern audiences.
✅ What You Bring
BA/BS in Marketing, Business, or relevant experience.
5+ years in consumer brands, retail marketing, licensing, or culturally relevant brand marketing.
Experience with Airtable or other project management platforms.
Strong communication, presentation, and cross‑functional leadership skills.
Ability to thrive in fast‑paced environments with shifting priorities.
Cultural fluency across fandom, trends, and consumer behavior.
Experience with retail marketing, events, partnerships, or promotions.
Enthusiasm for the Sanrio brand and characters.
10–15% travel.
Why This Role Matters This is a chance to shape how millions of fans experience Sanrio across stores, products, collaborations, and culture. You'll craft campaigns that inspire joy, deepen connection, and bring our characters into moments that matter.
*Please note that this is a hybrid position - not remote. MUST have your own transportation and be able to come into our Torrance office once or twice per week to collaborate with the team.
#MarketingJobs #RetailMarketing #LicensingMarketing #ConsumerProducts #CampaignManagement #Sanrio
#J-18808-Ljbffr
Are you a marketer who lives at the intersection of fandom, culture, and retail? Sanrio is looking for a Marketing Manager, Retail & Licensing, who can bring our beloved characters to life through campaigns that spark joy, deepen emotional connection, and drive meaningful moments across retail and consumer experiences. If you’re equal parts strategist, storyteller, and cross‑functional quarterback… this role was made for you.
Sanrio’s Marketing Manager, Retail & Licensing, plays a pivotal role in shaping how fans interact with our iconic characters across retail, licensing, and cultural touchpoints. You’ll develop and execute integrated programs that blend storytelling, creative strategy, partner collaboration, and commercial impact.
This role is highly cross‑functional and perfect for someone who thrives in a fast‑paced, culturally driven environment.
What You’ll Lead Strategic Planning & Account Management
Partner closely with Retail & Sales to define long‑term strategy, seasonal priorities, and key opportunities.
Build and deliver strategic campaign briefs that set the foundation for execution.
Serve as the primary point of contact for partners—guiding them, gathering assets, and ensuring smooth communication.
Project manage campaign timelines, deliverables, and alignment across all stakeholders.
Present campaign recaps with insights and recommendations for future growth.
Right‑size ad hoc requests based on business impact.
Provide brand stewardship and guidance to external partners to maintain brand integrity and consistency.
Elevate campaigns through character storytelling, cultural relevance, and cross‑category opportunities.
Cross‑Functional Collaboration
Partner with Retail, Licensing, Gaming, Creative, Content, and E‑comm teams to build cohesive multi‑touch campaigns.
Act as “the glue” of the campaign—driving clarity, connection, and collaborative ideation.
Build compelling presentations, pitch decks, and executive summaries.
Manage the master marketing calendar. Maintain a bird’s-eye view of all active jobs to avoid overlaps and keep activity balanced in the marketplace.
Performance & Operations
Define & track KPIs, budgets, and Project Approval Requests (PARs).
Analyze campaign performance and identify opportunities to scale or optimize.
Comply with company processes and support operational workflows.
Handle other duties as assigned.
The Sanrio Mindset We’re looking for someone who:
Sees characters as emotional connectors, not just assets.
Thinks in terms of culture, community, and fandom.
Balances brand integrity with business opportunity.
Brings a POV on joy, kindness, and self‑expression, and how they show up for modern audiences.
✅ What You Bring
BA/BS in Marketing, Business, or relevant experience.
5+ years in consumer brands, retail marketing, licensing, or culturally relevant brand marketing.
Experience with Airtable or other project management platforms.
Strong communication, presentation, and cross‑functional leadership skills.
Ability to thrive in fast‑paced environments with shifting priorities.
Cultural fluency across fandom, trends, and consumer behavior.
Experience with retail marketing, events, partnerships, or promotions.
Enthusiasm for the Sanrio brand and characters.
10–15% travel.
Why This Role Matters This is a chance to shape how millions of fans experience Sanrio across stores, products, collaborations, and culture. You'll craft campaigns that inspire joy, deepen connection, and bring our characters into moments that matter.
*Please note that this is a hybrid position - not remote. MUST have your own transportation and be able to come into our Torrance office once or twice per week to collaborate with the team.
#MarketingJobs #RetailMarketing #LicensingMarketing #ConsumerProducts #CampaignManagement #Sanrio
#J-18808-Ljbffr