Senior Manager, GTM Operations - Madison, NJ
Realogy, Madison, NJ, United States
Position Title:
Sr. Manager, Go-to-Market Operations
FLSA Status:
Full-time, exempt
Reports To:
Senior Director, Enterprise Network Activation & Insights
Role Overview The Sr. Manager, Go-to-Market Operations owns the operational coordination behind the Agent Business Growth team’s Home Platform launch workstreams, supporting delivery to a network of 300,000+ real estate professionals. This role ensures launch plans are executed with rigor, clarity, and consistency across key moments and cross-brand initiatives.
This is a highly operational, detail-driven role for someone who thrives as an air traffic controller. You will bring structure, clarity, and rigor to complex, multi-brand launches by owning the GTM task tracker, to-do list, and key moments calendar, defining readiness standards, tracking risks and dependencies, and keeping teams aligned and accountable.
You’ll work as a fly-on-the-wall across the Agent Business Growth Team’s day to day—capturing decisions, logging next steps, flagging risks early, and ensuring nothing falls through the cracks. If you love turning chaos into organized plans and templates, this role is for you.
What You’ll Do Own the GTM Operating System
Own and maintain the master GTM task tracker and calendar for the Home Platform launch to a 300K+ agent network
Define and standardize GTM processes, templates, and ways of working
Establish clear launch criteria, checkpoints, and go/no-go standards
Track cross-brand execution risks, dependencies, and resourcing constraints
Drive Launch Planning & Execution Excellence
Review, pressure-test, and influence launch plans across brands to ensure alignment, feasibility, and on-time delivery
Act as the Agent Business Growth team’s point of coordination to keep launches moving forward and teams on task
Be the Air Traffic Controller
Attend key GTM, platform, and cross-functional meetings to log decisions, action items, owners, timelines, risks, and dependencies
Proactively flag issues before they become blockers and recommend paths forward
Keep stakeholders aligned with clear documentation, follow-ups, and status updates
Own GTM Performance & Reporting
Own GTM and channel performance reporting in partnership with Insights
Partner closely with M&A team to provide and maintain GTM inputs into the master platform adoption tracker
Identify patterns, gaps, and opportunities to improve execution quality and speed
Drive Continuous Improvement
Identify opportunities to streamline workflows, reduce friction, and improve GTM execution over time
Apply a continuous improvement mindset to how launches are planned, tracked, and executed
What You Bring
6+ years of experience in GTM operations, marketing operations, program management, or a highly operational or project management role
Exceptional organizational and project management skills with extreme attention to detail
Advanced expertise in
Google Sheets
(tracking, formulas, dashboards, structured workflows)
Proven ability to manage complex, cross-functional workstreams and keep teams aligned and on schedule
Strong written and verbal communication skills, with the ability to clearly document decisions and next steps
Natural collaborator who builds trust quickly and works effectively across a highly matrixed organization
Comfort operating as a behind-the-scenes driver while influencing outcomes without formal authority
Process-oriented, systems thinker who enjoys building structure and repeatability
Bachelor’s degree or equivalent experience
Experience in enterprise platforms, real estate, or multi-brand organizations is a plus.
Why This Role Matters This role is critical to ensuring that the CIH Home Platform has a successful launch by keeping it on time and on schedule across all brands. You will be the connective tissue that turns strategy into execution—and execution into success.
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Sr. Manager, Go-to-Market Operations
FLSA Status:
Full-time, exempt
Reports To:
Senior Director, Enterprise Network Activation & Insights
Role Overview The Sr. Manager, Go-to-Market Operations owns the operational coordination behind the Agent Business Growth team’s Home Platform launch workstreams, supporting delivery to a network of 300,000+ real estate professionals. This role ensures launch plans are executed with rigor, clarity, and consistency across key moments and cross-brand initiatives.
This is a highly operational, detail-driven role for someone who thrives as an air traffic controller. You will bring structure, clarity, and rigor to complex, multi-brand launches by owning the GTM task tracker, to-do list, and key moments calendar, defining readiness standards, tracking risks and dependencies, and keeping teams aligned and accountable.
You’ll work as a fly-on-the-wall across the Agent Business Growth Team’s day to day—capturing decisions, logging next steps, flagging risks early, and ensuring nothing falls through the cracks. If you love turning chaos into organized plans and templates, this role is for you.
What You’ll Do Own the GTM Operating System
Own and maintain the master GTM task tracker and calendar for the Home Platform launch to a 300K+ agent network
Define and standardize GTM processes, templates, and ways of working
Establish clear launch criteria, checkpoints, and go/no-go standards
Track cross-brand execution risks, dependencies, and resourcing constraints
Drive Launch Planning & Execution Excellence
Review, pressure-test, and influence launch plans across brands to ensure alignment, feasibility, and on-time delivery
Act as the Agent Business Growth team’s point of coordination to keep launches moving forward and teams on task
Be the Air Traffic Controller
Attend key GTM, platform, and cross-functional meetings to log decisions, action items, owners, timelines, risks, and dependencies
Proactively flag issues before they become blockers and recommend paths forward
Keep stakeholders aligned with clear documentation, follow-ups, and status updates
Own GTM Performance & Reporting
Own GTM and channel performance reporting in partnership with Insights
Partner closely with M&A team to provide and maintain GTM inputs into the master platform adoption tracker
Identify patterns, gaps, and opportunities to improve execution quality and speed
Drive Continuous Improvement
Identify opportunities to streamline workflows, reduce friction, and improve GTM execution over time
Apply a continuous improvement mindset to how launches are planned, tracked, and executed
What You Bring
6+ years of experience in GTM operations, marketing operations, program management, or a highly operational or project management role
Exceptional organizational and project management skills with extreme attention to detail
Advanced expertise in
Google Sheets
(tracking, formulas, dashboards, structured workflows)
Proven ability to manage complex, cross-functional workstreams and keep teams aligned and on schedule
Strong written and verbal communication skills, with the ability to clearly document decisions and next steps
Natural collaborator who builds trust quickly and works effectively across a highly matrixed organization
Comfort operating as a behind-the-scenes driver while influencing outcomes without formal authority
Process-oriented, systems thinker who enjoys building structure and repeatability
Bachelor’s degree or equivalent experience
Experience in enterprise platforms, real estate, or multi-brand organizations is a plus.
Why This Role Matters This role is critical to ensuring that the CIH Home Platform has a successful launch by keeping it on time and on schedule across all brands. You will be the connective tissue that turns strategy into execution—and execution into success.
#J-18808-Ljbffr