Brand & Field Marketing Intern
Upland Brewing Company, Bloomington, IN, United States
Upland Brewing Company — Brand & Field Marketing Intern
Position Title: Brand & Field Marketing Intern
Part-Time, Paid Internship
Program Overview The Upland Brewing Company Sales & Marketing Internship is a hands-on opportunity designed for Indiana University students interested in brand marketing, content creation, and on-premise activation within the craft beer industry. This role supports real-world campaigns tied to Upland’s partnerships, events, and retail presence — especially IU Athletics and Bloomington-area activations.
The intern will collaborate directly with the marketing and sales teams to assist with content creation, event execution, brand storytelling, and market support. This role is ideal for students looking to gain practical experience in social media marketing, graphic design, event marketing, and brand strategy.
Compensation & Time Commitment
Schedule: 10 hours per week
Duration: May – January (approx. 40 weeks)Program pauses during school breaks, holidays, and agreed time off
Estimated Total Hours: 400 hours
Key Responsibilities Marketing & Content Creation
Assist in developing social media content including graphics, short-form video, and photography
Support campaign brainstorming and execution for seasonal promotions and IU-related initiatives
Help maintain brand consistency across digital platforms
Capture content at events, tailgates, and brewery locations
Assist with IU tailgates, sampling events, and local activations
Support on-site brand execution and experiential marketing efforts
Help coordinate promotional materials and brand assets
Work alongside sales team to understand market presence and retail strategy
Creative & Digital Support
Create graphics using Adobe Creative Suite, Canva, or similar tools
Assist with light video editing and social media formatting
Support internal marketing projects, presentations, and content organization
Required Qualifications
Must be 21+ years old by program start date
Current Indiana University student
Strong time-management and organizational skills
Comfortable appearing on camera and participating in social content
Willingness to work select IU tailgates, events, and occasional evenings/weekends
Passion for marketing, storytelling, and creative collaboration
Preferred Qualifications
Major or coursework in Marketing, Media, Graphic Design, Communications, Advertising, or related field
Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva
Basic video editing and content creation skills
Familiarity with social media platforms and trends
Interest in brand marketing, events, or digital marketing
Learning Outcomes & Professional Development
Brand marketing strategy within a regional craft brewery
Event marketing and experiential activations
Content creation workflows from ideation to execution
Sales and marketing collaboration in a real-world business environment
Professional portfolio development with real campaign assets
Internal Timeline March
Finalize role description and approvals
Publish internship listing (IU job boards, LinkedIn, internal channels)
Promote via social media and campus partnerships
April
Select candidate and extend offer
Program Timeline (May – January) Spring Launch (May)
Training and onboarding
Intro to brand voice, tools, and content expectations
Initial event & job shadowing
Increased focus on content creation
Brewery events and market support
Skill development in design and video editing
Fall Activation (August – November)
IU tailgates and major campaign support
Collaboration with sales team on market activations
Winter Wrap-Up (December – January)
Performance review and program recap
Transition planning for next intern cycle
Ideal Candidate Profile The ideal Upland Sales & Marketing Intern is creative, dependable, and excited about storytelling through beer, sports, and community. They are comfortable balancing school with real-world responsibilities, eager to learn, and motivated to contribute ideas while supporting a collaborative team environment.
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Position Title: Brand & Field Marketing Intern
Part-Time, Paid Internship
Program Overview The Upland Brewing Company Sales & Marketing Internship is a hands-on opportunity designed for Indiana University students interested in brand marketing, content creation, and on-premise activation within the craft beer industry. This role supports real-world campaigns tied to Upland’s partnerships, events, and retail presence — especially IU Athletics and Bloomington-area activations.
The intern will collaborate directly with the marketing and sales teams to assist with content creation, event execution, brand storytelling, and market support. This role is ideal for students looking to gain practical experience in social media marketing, graphic design, event marketing, and brand strategy.
Compensation & Time Commitment
Schedule: 10 hours per week
Duration: May – January (approx. 40 weeks)Program pauses during school breaks, holidays, and agreed time off
Estimated Total Hours: 400 hours
Key Responsibilities Marketing & Content Creation
Assist in developing social media content including graphics, short-form video, and photography
Support campaign brainstorming and execution for seasonal promotions and IU-related initiatives
Help maintain brand consistency across digital platforms
Capture content at events, tailgates, and brewery locations
Assist with IU tailgates, sampling events, and local activations
Support on-site brand execution and experiential marketing efforts
Help coordinate promotional materials and brand assets
Work alongside sales team to understand market presence and retail strategy
Creative & Digital Support
Create graphics using Adobe Creative Suite, Canva, or similar tools
Assist with light video editing and social media formatting
Support internal marketing projects, presentations, and content organization
Required Qualifications
Must be 21+ years old by program start date
Current Indiana University student
Strong time-management and organizational skills
Comfortable appearing on camera and participating in social content
Willingness to work select IU tailgates, events, and occasional evenings/weekends
Passion for marketing, storytelling, and creative collaboration
Preferred Qualifications
Major or coursework in Marketing, Media, Graphic Design, Communications, Advertising, or related field
Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva
Basic video editing and content creation skills
Familiarity with social media platforms and trends
Interest in brand marketing, events, or digital marketing
Learning Outcomes & Professional Development
Brand marketing strategy within a regional craft brewery
Event marketing and experiential activations
Content creation workflows from ideation to execution
Sales and marketing collaboration in a real-world business environment
Professional portfolio development with real campaign assets
Internal Timeline March
Finalize role description and approvals
Publish internship listing (IU job boards, LinkedIn, internal channels)
Promote via social media and campus partnerships
April
Select candidate and extend offer
Program Timeline (May – January) Spring Launch (May)
Training and onboarding
Intro to brand voice, tools, and content expectations
Initial event & job shadowing
Increased focus on content creation
Brewery events and market support
Skill development in design and video editing
Fall Activation (August – November)
IU tailgates and major campaign support
Collaboration with sales team on market activations
Winter Wrap-Up (December – January)
Performance review and program recap
Transition planning for next intern cycle
Ideal Candidate Profile The ideal Upland Sales & Marketing Intern is creative, dependable, and excited about storytelling through beer, sports, and community. They are comfortable balancing school with real-world responsibilities, eager to learn, and motivated to contribute ideas while supporting a collaborative team environment.
#J-18808-Ljbffr