Consumer Insights, Strategist Manager
Hawthorne Gardening Co., Marysville, OH, United States
We are looking for a Consumer Insights Strategist Manager to lead consumer understanding and decision support within a business unit.This role sits at the center of business decision-making, ensuring that product, marketing, and category strategies are grounded in a deep understanding of consumer behavior. The Strategist partners closely with BU leadership to define priorities, diagnose consumer problems, and translate insights into clear, actionable direction.This is a strategic role focused on driving decisions, with hands-on research responsibility in the near term as the team scales.In this role, you will:**Own Consumer Understanding for the BU*** Develop a deep understanding of consumer behavior, needs, and decision drivers within your category* Identify key drivers and barriers influencing growth**Drive Better Business Decisions*** Partner with BU leaders to shape product, marketing, and brand strategy* Translate insights into clear, actionable recommendations* Ensure decisions are grounded in both consumer understanding and business/data signals**Lead Problem Definition & Prioritization*** Work with the business to define the right problems to solve* Prioritize high-impact opportunities based on consumer and business needs**Guide Research & Insight Development*** Design and execute research to answer key business questions* Partner with analysts, vendors, and the broader CI team to deliver insights* Ensure outputs are focused on decision-making, not just learning**Challenge & Influence*** Push back on unsupported assumptions or anecdotal thinking* Advocate for the consumer in key business discussions* Present insights and recommendations to senior stakeholders**Connect to the Broader Consumer Intelligence System*** **Feed learnings, patterns, and hypotheses into the Enterprise Intelligence team*** **Leverage cross-BU insights to inform category strategy****Build Mode (First 6–12 Months)**
As the team scales, this role will operate in a hands-on capacity:* Execute end-to-end research (qualitative and quantitative)* Lead projects from scoping through synthesis and recommendation* Work directly with vendors and tools to deliver insights* Help establish ways of working, tools, and best practicesOver time, this role will transition toward a greater focus on strategic guidance and decision support as analyst support is added.**Data & Analytical Fluency*** Interpret and leverage business and digital signals (e.g., POS, media, e-commerce, behavioral data) to inform insights* Connect quantitative data with consumer behavior to identify drivers and opportunities* Partner effectively with Analytics to deepen understanding and validate hypotheses* Comfort working with data tools (e.g., Excel, dashboards, basic data exploration)**Research Tools & Methods*** Experience designing and executing research using modern tools and platforms (e.g., survey tools, qualitative platforms, experimentation tools)* Ability to select the right methodology and tool based on the business question, not default to a single approach**What will help you succeed:*** 3–5 years of experience in consumer insights, strategy, or consulting* Strong foundation in qualitative and quantitative research methodologies* Experience leading and executing end-to-end research independently* Demonstrated ability to influence business decisions and strategy* Experience working closely with cross-functional teams (marketing, product, etc.)* Strong communication and storytelling skills with senior stakeholders* Ability to navigate ambiguity and prioritize high-impact work**You will thrive in this role if:**
You focus on decisions, not just insights
You are comfortable challenging the business when needed
You can connect consumer understanding to real business impact
You operate with ownership and accountabilityThe starting budgeted pay range for this role will generally fall between $125,000.00 - $147,100.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.* Our *Live Total Health* program provides you with options to align to your **personal needs**.
Selections range from **medical, dental and vision**coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable **401K match (up to 7.5%)**as well as a 15% discount on company stock and much more* We know our**talent** is our **most precious asset** and your unique development contributes to our organization’s success now and in the future.
Career growth at our company is not always a ladder.
It’s much more like a rock climbing adventure.
Grow through exploration and experiences rather than a predictable linear path.* We value the importance of **family**. We provide access to Maven Family Planning and up to $30,000 to accommodate for **adoption, fertility and surrogacy**.* Be part of something bigger by joining one of our **Employee Resource Groups** focusing on **diversity and inclusion, family, education and sustainability**: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.* Join a company with a strong belief in **giving bac**k to the communities where we live and work.
We have a shared passion for **service and volunteerism** and believe participating in community service benefits our communities and strengthens our team.and
talent communities.Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender IdentityNotification to Agencies:Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!### Join Our Talent Community #J-18808-Ljbffr
As the team scales, this role will operate in a hands-on capacity:* Execute end-to-end research (qualitative and quantitative)* Lead projects from scoping through synthesis and recommendation* Work directly with vendors and tools to deliver insights* Help establish ways of working, tools, and best practicesOver time, this role will transition toward a greater focus on strategic guidance and decision support as analyst support is added.**Data & Analytical Fluency*** Interpret and leverage business and digital signals (e.g., POS, media, e-commerce, behavioral data) to inform insights* Connect quantitative data with consumer behavior to identify drivers and opportunities* Partner effectively with Analytics to deepen understanding and validate hypotheses* Comfort working with data tools (e.g., Excel, dashboards, basic data exploration)**Research Tools & Methods*** Experience designing and executing research using modern tools and platforms (e.g., survey tools, qualitative platforms, experimentation tools)* Ability to select the right methodology and tool based on the business question, not default to a single approach**What will help you succeed:*** 3–5 years of experience in consumer insights, strategy, or consulting* Strong foundation in qualitative and quantitative research methodologies* Experience leading and executing end-to-end research independently* Demonstrated ability to influence business decisions and strategy* Experience working closely with cross-functional teams (marketing, product, etc.)* Strong communication and storytelling skills with senior stakeholders* Ability to navigate ambiguity and prioritize high-impact work**You will thrive in this role if:**
You focus on decisions, not just insights
You are comfortable challenging the business when needed
You can connect consumer understanding to real business impact
You operate with ownership and accountabilityThe starting budgeted pay range for this role will generally fall between $125,000.00 - $147,100.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.* Our *Live Total Health* program provides you with options to align to your **personal needs**.
Selections range from **medical, dental and vision**coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable **401K match (up to 7.5%)**as well as a 15% discount on company stock and much more* We know our**talent** is our **most precious asset** and your unique development contributes to our organization’s success now and in the future.
Career growth at our company is not always a ladder.
It’s much more like a rock climbing adventure.
Grow through exploration and experiences rather than a predictable linear path.* We value the importance of **family**. We provide access to Maven Family Planning and up to $30,000 to accommodate for **adoption, fertility and surrogacy**.* Be part of something bigger by joining one of our **Employee Resource Groups** focusing on **diversity and inclusion, family, education and sustainability**: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.* Join a company with a strong belief in **giving bac**k to the communities where we live and work.
We have a shared passion for **service and volunteerism** and believe participating in community service benefits our communities and strengthens our team.and
talent communities.Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender IdentityNotification to Agencies:Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!### Join Our Talent Community #J-18808-Ljbffr