Student Employment - Marketing Assistant
East Carolina University, Carolina, Carolina, United States
Student Employment – Marketing Assistant
We are seeking an enthusiastic and results‑driven Marketing Assistant to support the Division of Campus Recreation & Wellness in promoting its programs and services on campus.
Responsibilities and Duties Special Projects
Proactively initiate marketing projects within each departmental program that align with the overall goals and directions of the CRW marketing plan.
Assist the marketing graduate assistant in banner, poster, and other printing of materials.
Assist with the entry of ECU Localist web page material.
Assist in oversight for CRW’s internship program.
Managers serve as the lead mentor to one or more student interns, with guidance from the coordinator and graduate assistant.
Graphic Design
Utilize a variety of programs to create marketing materials for program areas, including bulletin board calendars, program flyers, and banners.
Assessment
Assist in the development and implementation of the Campus Recreation & Wellness marketing plan.
Identify emerging social media trends CRW can use to better reach and recruit participants and nonparticipants.
Assist with the design, collection, and analysis of data collected through various avenues including, but not limited to, surveys, direct observations, focus groups, social media analytics, and Google Analytics.
Research and collaborate with other Campus Recreation and Wellness departments from universities.
Conduct research and make recommendations for new marketing initiatives and projects that will enhance brand awareness of CRW and effectively promote programs and services.
Social Media
Maintain the CRW Facebook, Twitter, Instagram, and TikTok accounts through a designated scheduling software and organic content creation.
Review weekly and special event social media calendars prepared by CRW interns.
Create/write/compile/edit content for the CRW website, Parent, and Student Affairs On Deck newsletters as well as direct email campaigns (CRW Listserv and ECU Pirate 411).
Attend CRW special events to perform live social media coverage.
Assist in tabling and street team activities for CRW and ECU to promote upcoming activities and school spirit.
Assist with presentation to designated campus groups including, but not limited to, COAD classes, COMM classes, residence hall coordinator meetings, etc.
Qualifications
Minimum one‑year marketing experience.
Strong communication and organizational skills.
Basic working knowledge of social media outlets.
*Experience in public speaking and writing.
*Strong mentorship skills and initiative.
*Extensive understanding and background working with various forms of social media.
*Minimum of two years of college coursework completed, preferably in Business or Communication.
Available to work approximately 15–20 hours per week.
Special Instructions to Applicant Please upload your resume and a copy of your class schedule online.
East Carolina University is committed to workforce success and cultivating a culture of care for our employees. ECU prohibits unlawful discrimination and harassment based on race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, and veteran status. All qualified applicants will receive consideration for employment without regard to their protected veteran status or disability.
Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the ADA Coordinator at (252) 737‑1018 (Voice/TYS) or ADA-COORDINATOR@ecu.edu.
Supplemental Questions Required fields are indicated with an asterisk (*).
#J-18808-Ljbffr
Responsibilities and Duties Special Projects
Proactively initiate marketing projects within each departmental program that align with the overall goals and directions of the CRW marketing plan.
Assist the marketing graduate assistant in banner, poster, and other printing of materials.
Assist with the entry of ECU Localist web page material.
Assist in oversight for CRW’s internship program.
Managers serve as the lead mentor to one or more student interns, with guidance from the coordinator and graduate assistant.
Graphic Design
Utilize a variety of programs to create marketing materials for program areas, including bulletin board calendars, program flyers, and banners.
Assessment
Assist in the development and implementation of the Campus Recreation & Wellness marketing plan.
Identify emerging social media trends CRW can use to better reach and recruit participants and nonparticipants.
Assist with the design, collection, and analysis of data collected through various avenues including, but not limited to, surveys, direct observations, focus groups, social media analytics, and Google Analytics.
Research and collaborate with other Campus Recreation and Wellness departments from universities.
Conduct research and make recommendations for new marketing initiatives and projects that will enhance brand awareness of CRW and effectively promote programs and services.
Social Media
Maintain the CRW Facebook, Twitter, Instagram, and TikTok accounts through a designated scheduling software and organic content creation.
Review weekly and special event social media calendars prepared by CRW interns.
Create/write/compile/edit content for the CRW website, Parent, and Student Affairs On Deck newsletters as well as direct email campaigns (CRW Listserv and ECU Pirate 411).
Attend CRW special events to perform live social media coverage.
Assist in tabling and street team activities for CRW and ECU to promote upcoming activities and school spirit.
Assist with presentation to designated campus groups including, but not limited to, COAD classes, COMM classes, residence hall coordinator meetings, etc.
Qualifications
Minimum one‑year marketing experience.
Strong communication and organizational skills.
Basic working knowledge of social media outlets.
*Experience in public speaking and writing.
*Strong mentorship skills and initiative.
*Extensive understanding and background working with various forms of social media.
*Minimum of two years of college coursework completed, preferably in Business or Communication.
Available to work approximately 15–20 hours per week.
Special Instructions to Applicant Please upload your resume and a copy of your class schedule online.
East Carolina University is committed to workforce success and cultivating a culture of care for our employees. ECU prohibits unlawful discrimination and harassment based on race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, and veteran status. All qualified applicants will receive consideration for employment without regard to their protected veteran status or disability.
Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the ADA Coordinator at (252) 737‑1018 (Voice/TYS) or ADA-COORDINATOR@ecu.edu.
Supplemental Questions Required fields are indicated with an asterisk (*).
#J-18808-Ljbffr