Senior Demand Generation Marketing Manager
Pine Services Group, Orlando, FL, United States
Pine's Operating Company, Acumen, is hiring!
Senior Demand Gen Marketing Manager Location: Orlando FL or Remote Reports To: VP of Sales Salary Range: $110,000-$120,000 with bonus potential
About Us We are a growing B2B software reseller specializing in Sage and Acumatica ERP solutions. Our mission is to help businesses modernize operations through powerful, scalable ERP technology. We work closely with finance, operations, and executive teams to deliver tailored solutions that drive measurable results.
Position Overview We are seeking a results-driven, data-oriented Marketing Manager to drive and execute marketing strategy in alignment with sales objectives. This role reports directly to the VP of Sales and plays a critical role in generating top‑of‑funnel leads, increasing pipeline growth, and supporting revenue expansion.
The ideal candidate is a strong executor who can balance strategy and hands‑on implementation, collaborate closely with sales, and manage multiple marketing initiatives simultaneously.
Key Responsibilities Demand Generation & Pipeline Growth
Develop and execute marketing campaigns to generate top‑of‑funnel leads and drive pipeline growth
Support and optimize lead nurturing strategies aligned with the sales funnel
Partner closely with the VP of Sales and sales team to align marketing efforts with revenue goals
Implement and manage Account‑Based Marketing (ABM) initiatives targeting high‑value prospects
Content & Brand Development
Manage website updates and CMS optimization
Create and oversee content development including:
Case studies
Blog posts
Webinars
Events (virtual and in‑person)
Sales enablement materials
Ensure consistent messaging across marketing channels
Marketing Technology & Analytics
Manage and optimize CRM and marketing automation platforms (Salesforce or HubSpot preferred)
Utilize ABM tools (Apollo preferred) to identify and engage target accounts
Track, measure, and report on campaign performance
Analyze data and make performance‑based optimizations to improve ROI
Build dashboards and reporting to provide visibility into marketing impact on pipeline
Cross‑Functional Collaboration
Work closely with the sales team to support pipeline development and opportunity progression
Align messaging and targeting strategies with sales priorities
Support trade shows, partner events, and industry marketing initiatives
Qualifications Required
3–6 years of B2B marketing experience
Proven experience generating top‑of‑funnel leads and driving pipeline growth
Experience collaborating closely with a sales team and supporting a sales funnel
Strong project management skills with the ability to manage multiple initiatives simultaneously
Data‑driven mindset with demonstrated ability to analyze performance metrics and optimize campaigns
Experience with CRM and/or marketing automation platforms (Salesforce or HubSpot preferred)
Preferred
Experience with Account‑Based Marketing (ABM) strategies and tools (Apollo preferred)
Experience managing website content and CMS platforms
Experience developing case studies, webinars, and event marketing campaigns
ERP industry knowledge or exposure to Sage and/or Acumatica
What We’re Looking For
Highly organized and detail‑oriented
Strategic thinker with strong execution skills
Collaborative team player with strong communication skills
Comfortable in a fast‑paced, growth‑oriented environment
Results‑focused and accountable for performance outcomes
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Senior Demand Gen Marketing Manager Location: Orlando FL or Remote Reports To: VP of Sales Salary Range: $110,000-$120,000 with bonus potential
About Us We are a growing B2B software reseller specializing in Sage and Acumatica ERP solutions. Our mission is to help businesses modernize operations through powerful, scalable ERP technology. We work closely with finance, operations, and executive teams to deliver tailored solutions that drive measurable results.
Position Overview We are seeking a results-driven, data-oriented Marketing Manager to drive and execute marketing strategy in alignment with sales objectives. This role reports directly to the VP of Sales and plays a critical role in generating top‑of‑funnel leads, increasing pipeline growth, and supporting revenue expansion.
The ideal candidate is a strong executor who can balance strategy and hands‑on implementation, collaborate closely with sales, and manage multiple marketing initiatives simultaneously.
Key Responsibilities Demand Generation & Pipeline Growth
Develop and execute marketing campaigns to generate top‑of‑funnel leads and drive pipeline growth
Support and optimize lead nurturing strategies aligned with the sales funnel
Partner closely with the VP of Sales and sales team to align marketing efforts with revenue goals
Implement and manage Account‑Based Marketing (ABM) initiatives targeting high‑value prospects
Content & Brand Development
Manage website updates and CMS optimization
Create and oversee content development including:
Case studies
Blog posts
Webinars
Events (virtual and in‑person)
Sales enablement materials
Ensure consistent messaging across marketing channels
Marketing Technology & Analytics
Manage and optimize CRM and marketing automation platforms (Salesforce or HubSpot preferred)
Utilize ABM tools (Apollo preferred) to identify and engage target accounts
Track, measure, and report on campaign performance
Analyze data and make performance‑based optimizations to improve ROI
Build dashboards and reporting to provide visibility into marketing impact on pipeline
Cross‑Functional Collaboration
Work closely with the sales team to support pipeline development and opportunity progression
Align messaging and targeting strategies with sales priorities
Support trade shows, partner events, and industry marketing initiatives
Qualifications Required
3–6 years of B2B marketing experience
Proven experience generating top‑of‑funnel leads and driving pipeline growth
Experience collaborating closely with a sales team and supporting a sales funnel
Strong project management skills with the ability to manage multiple initiatives simultaneously
Data‑driven mindset with demonstrated ability to analyze performance metrics and optimize campaigns
Experience with CRM and/or marketing automation platforms (Salesforce or HubSpot preferred)
Preferred
Experience with Account‑Based Marketing (ABM) strategies and tools (Apollo preferred)
Experience managing website content and CMS platforms
Experience developing case studies, webinars, and event marketing campaigns
ERP industry knowledge or exposure to Sage and/or Acumatica
What We’re Looking For
Highly organized and detail‑oriented
Strategic thinker with strong execution skills
Collaborative team player with strong communication skills
Comfortable in a fast‑paced, growth‑oriented environment
Results‑focused and accountable for performance outcomes
#J-18808-Ljbffr