Senior Marketing Associate
Beacon Technologies, El Segundo, CA, United States
Beacon Technologies is seeking a Senior Marketing Associate for our client partner. TheSr. Marketing Associate plays an essential role in supporting our client’s digital marketing team. The ideal candidate should be knowledgeable in digital media and advertisingincludingcreator and influencer trends, creative, reporting and data insights – all with an eye for detail. They will collaborate with multiple internal groups across our client, as well as external influencer and agency partners.
Key Areasof Responsibility:
Reporting to the managers of social and paid media, theSr. Marketing Associate is responsible for the execution and the day-to-day support of influencer andpaiddigitalmarketingcampaigns,which can includesocial media, search,video,and display media channels.
Key areas include:
Agency and Influencer Partner Collaboration and Outreach
Regularly collaborate with agency and media partners to planandexecuteinfluencer andpaid media campaigns.
Nurture and develop relationships within the digital influencer community as a primary point of contact,and partner with retail teams to execute on-site influencer activations.
Execute earned influencer giftings, managing lists, and fulfillment.
Campaign Briefing and Implementation
Lead influencer selection and briefing in addition to creative briefing for social and paid media campaigns.
Ensure the timely review, handoff and implementation of influencer and paid media campaigns and assets in collaboration with internal teams and agency partners.
Maintain accurate and updated documentation of key campaign schedulesas well as physical and digitalassets in collaboration with internal and external teams.
Support social media content creation for cross-channel marketing initiatives.
Compliance and Quality Assurance
Perform thorough quality assurance of campaign assets and ensure compliance with policy and media channel best practices.
Partner with legal for contracting and negotiations of influencer deals and work collaboratively with IMC on streamlining deals.
Reporting and Analysis
Work with the Media Manager and Sr. Manager of Digital Marketing to measure, analyze,optimizeand report oninfluencer and paid media campaign performancein alignment withmarketing goals, industry benchmarks and media channel best practices.
Assist with campaign invoicing and billing.
Experience Required:
Bachelor’s degree and3+ years professional experience indigital marketing and influencer orbrand partnerships.
Qualifications:
Proficiency in Microsoft suite, particularly Excel andPowerPointand experience with database management programs.
Proficiency in social media (Meta Ads, TikTok Ads), SEO/SEM (Google Ads, Amazon, Yelp,etc.) and programmatic.
Digital expertise -savvy, creative, and knowledgeable about who and what is trending in the digital and influencer space.
Strong knowledge of the various influencer segments (nano, micro, mid-tier, macro, mega) and an established network of agents and managers; someone who is exceptionally organized and able to speak to both internal and external team.
Team player, but self-motivated/self-starter thatis able towork independently.
Great communication skills (written and verbal) and able to liaise internally across partners and externally with vendors and influencers.
About Beacon Technologies Are you looking to advance your career in information technology? Beacon Technologies offers career advancement opportunities, extensive training, and excellent benefits including paying for health and dental premiums for salaried employees. In addition to providing interesting opportunities, Beacon Technologies provides that old fashioned, personal touch, so you feel like a part of the Beacon team.
Beacon Technologies, Inc. is an equal employment opportunity employer with a functioning Affirmative Action Plan. It is the policy of Beacon Technologies, Inc. to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, ethnicity, ancestry, disability, medical condition, military and veteran status, or any other characteristic protected by law. Beacon Technologies, Inc. prohibits any such discrimination or harassment.
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Key Areasof Responsibility:
Reporting to the managers of social and paid media, theSr. Marketing Associate is responsible for the execution and the day-to-day support of influencer andpaiddigitalmarketingcampaigns,which can includesocial media, search,video,and display media channels.
Key areas include:
Agency and Influencer Partner Collaboration and Outreach
Regularly collaborate with agency and media partners to planandexecuteinfluencer andpaid media campaigns.
Nurture and develop relationships within the digital influencer community as a primary point of contact,and partner with retail teams to execute on-site influencer activations.
Execute earned influencer giftings, managing lists, and fulfillment.
Campaign Briefing and Implementation
Lead influencer selection and briefing in addition to creative briefing for social and paid media campaigns.
Ensure the timely review, handoff and implementation of influencer and paid media campaigns and assets in collaboration with internal teams and agency partners.
Maintain accurate and updated documentation of key campaign schedulesas well as physical and digitalassets in collaboration with internal and external teams.
Support social media content creation for cross-channel marketing initiatives.
Compliance and Quality Assurance
Perform thorough quality assurance of campaign assets and ensure compliance with policy and media channel best practices.
Partner with legal for contracting and negotiations of influencer deals and work collaboratively with IMC on streamlining deals.
Reporting and Analysis
Work with the Media Manager and Sr. Manager of Digital Marketing to measure, analyze,optimizeand report oninfluencer and paid media campaign performancein alignment withmarketing goals, industry benchmarks and media channel best practices.
Assist with campaign invoicing and billing.
Experience Required:
Bachelor’s degree and3+ years professional experience indigital marketing and influencer orbrand partnerships.
Qualifications:
Proficiency in Microsoft suite, particularly Excel andPowerPointand experience with database management programs.
Proficiency in social media (Meta Ads, TikTok Ads), SEO/SEM (Google Ads, Amazon, Yelp,etc.) and programmatic.
Digital expertise -savvy, creative, and knowledgeable about who and what is trending in the digital and influencer space.
Strong knowledge of the various influencer segments (nano, micro, mid-tier, macro, mega) and an established network of agents and managers; someone who is exceptionally organized and able to speak to both internal and external team.
Team player, but self-motivated/self-starter thatis able towork independently.
Great communication skills (written and verbal) and able to liaise internally across partners and externally with vendors and influencers.
About Beacon Technologies Are you looking to advance your career in information technology? Beacon Technologies offers career advancement opportunities, extensive training, and excellent benefits including paying for health and dental premiums for salaried employees. In addition to providing interesting opportunities, Beacon Technologies provides that old fashioned, personal touch, so you feel like a part of the Beacon team.
Beacon Technologies, Inc. is an equal employment opportunity employer with a functioning Affirmative Action Plan. It is the policy of Beacon Technologies, Inc. to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, ethnicity, ancestry, disability, medical condition, military and veteran status, or any other characteristic protected by law. Beacon Technologies, Inc. prohibits any such discrimination or harassment.
#J-18808-Ljbffr