Product Launches & Sales Enablement Lead, North America
Sapiens International, Rochelle Park, NJ, United States
Location : Remote
Job Description We’re looking for a strategic and execution-driven marketing leader to own go-to-market (GTM) execution for all new product and solution launches across North America, while also leading marketing efforts for emerging non-insurance verticals.
In this role, you’ll act as the bridge between Global Product Marketing and the North America field organization, translating global positioning into market-ready launch programs that generate pipeline, accelerate deals, and strengthen our position as a leading InsurTech platform. You’ll own the full launch lifecycle, from strategy through post-launch analysis, while ensuring Sales is fully enabled to win.
What You’ll Do
GTM Launch Planning & Execution:
Own end-to-end GTM plans for all North America product, solution, and major feature launches—from pre-launch strategy through 90-day post-launch review; define launch tiering and build repeatable playbooks
Sales Enablement & Readiness:
Lead North America sales readiness, partnering with Sales Enablement and Product Marketing to deliver battle cards, pitch decks, objection handling, competitive positioning, and demo narratives; establish readiness scorecards
Launch Campaigns & Content:
Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases, emails, landing pages, webinars/events); localize global content for North America audiences
Customer & Partner Communications:
Own customer-facing launch communications; partner with Customer Success and Account Management to identify early adopters and references; develop partner-facing materials
Post-Launch Measurement:
Own launch performance tracking; lead 30/60/90-day retrospectives and share insights with Global Product Marketing to inform future roadmap and launches
Non-Insurance Vertical Ownership:
Lead GTM execution for emerging verticals, including Mortgage Banking for Decisioning solutions
What You Bring
Strong GTM mindset – you design structured, end-to-end launch strategies and execute with discipline
Excellent storytelling skills, with the ability to translate complex technical capabilities into clear, buyer-focused messaging
Proven ability to lead cross-functional initiatives across Sales, Product Marketing, Customer Success, and Field Marketing
Executive presence and confidence engaging with senior stakeholders, including Sales leadership
Understanding of (or ability to quickly learn) the North America insurance and Insurtech landscape
Requirements
8–12 years of B2B marketing experience, including 4+ years in product marketing, GTM launch management, or field marketing
Experience in enterprise software, SaaS, and/or Insurtech strongly preferred
Proven success leading full-cycle product launches that drive pipeline and support sales acceleration
Experience partnering closely with Sales Enablement and Product Marketing teams
At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.
Sapiens is an E-Verified & Equal Opportunity / Affiant Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
About Sapiens Sapiens is a global leader in the insurance industry, delivering its award-winning, cloud-based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre-integrated, low-code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
Your Recruitment Journey We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process:
Apply Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations.
Review Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture
Interview This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens
Offer If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape
Onboard Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead
#J-18808-Ljbffr
Job Description We’re looking for a strategic and execution-driven marketing leader to own go-to-market (GTM) execution for all new product and solution launches across North America, while also leading marketing efforts for emerging non-insurance verticals.
In this role, you’ll act as the bridge between Global Product Marketing and the North America field organization, translating global positioning into market-ready launch programs that generate pipeline, accelerate deals, and strengthen our position as a leading InsurTech platform. You’ll own the full launch lifecycle, from strategy through post-launch analysis, while ensuring Sales is fully enabled to win.
What You’ll Do
GTM Launch Planning & Execution:
Own end-to-end GTM plans for all North America product, solution, and major feature launches—from pre-launch strategy through 90-day post-launch review; define launch tiering and build repeatable playbooks
Sales Enablement & Readiness:
Lead North America sales readiness, partnering with Sales Enablement and Product Marketing to deliver battle cards, pitch decks, objection handling, competitive positioning, and demo narratives; establish readiness scorecards
Launch Campaigns & Content:
Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases, emails, landing pages, webinars/events); localize global content for North America audiences
Customer & Partner Communications:
Own customer-facing launch communications; partner with Customer Success and Account Management to identify early adopters and references; develop partner-facing materials
Post-Launch Measurement:
Own launch performance tracking; lead 30/60/90-day retrospectives and share insights with Global Product Marketing to inform future roadmap and launches
Non-Insurance Vertical Ownership:
Lead GTM execution for emerging verticals, including Mortgage Banking for Decisioning solutions
What You Bring
Strong GTM mindset – you design structured, end-to-end launch strategies and execute with discipline
Excellent storytelling skills, with the ability to translate complex technical capabilities into clear, buyer-focused messaging
Proven ability to lead cross-functional initiatives across Sales, Product Marketing, Customer Success, and Field Marketing
Executive presence and confidence engaging with senior stakeholders, including Sales leadership
Understanding of (or ability to quickly learn) the North America insurance and Insurtech landscape
Requirements
8–12 years of B2B marketing experience, including 4+ years in product marketing, GTM launch management, or field marketing
Experience in enterprise software, SaaS, and/or Insurtech strongly preferred
Proven success leading full-cycle product launches that drive pipeline and support sales acceleration
Experience partnering closely with Sales Enablement and Product Marketing teams
At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.
Sapiens is an E-Verified & Equal Opportunity / Affiant Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
About Sapiens Sapiens is a global leader in the insurance industry, delivering its award-winning, cloud-based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre-integrated, low-code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
Your Recruitment Journey We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process:
Apply Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations.
Review Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture
Interview This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens
Offer If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape
Onboard Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead
#J-18808-Ljbffr