Digital Marketing Strategist
Owens Community College, Toledo, OH, United States
Digital Marketing Strategist page is loaded## Digital Marketing Strategistlocations:
Owens Toledo Campustime type:
Full timeposted on:
Posted Todayjob requisition id:
JR101539## **Advertised Position Title:**Digital Marketing Strategist## **Job Description:**The Digital Marketing Strategist executes strategic social media and digital marketing initiatives. This role produces original content across platforms including social media and the Owens.edu website, ensuring brand alignment and effective communication of mission and vision. The position manages in-house and outsourced digital projects, monitors performance metrics, leads organic social strategy, collaborates with cross-functional teams, evaluates and improves digital strategy, and ensures ROI of digital marketing efforts.**Essential Functions:*** Develop engaging and visually compelling content for all digital platforms in collaboration with the Strategic Marketing & Communications Team.* Create and curate content to assist in recruitment of prospective students.* Execute strategic digital and brand management campaigns utilizing digital advertising, marketing, social media, and SEO.* Track, analyze, and report on all digital marketing efforts. Recommend on-going content improvements.* Regularly manage Social Media audits on the multiple Owens-related social media accounts.* Create and maintain editorial calendar for social media initiatives.* Serve as in-house expert on emerging social media trends and tools.* Build engagement among target audiences including prospective students, alumni, media, and the public.* Moderate and report online feedback to assist in managing Owens’ brand online.**Knowledge, Skills, and Abilities:**Knowledge* Understanding of higher education enrollment recruitment cycle.* Social media platforms and strategy.* Paid advertising channels and tracking capabilities (including UTM codes).* Digital marketing strategy and web best practices.* Knowledge of current market trends and prospective student behaviors.Skills* Excellent writing, editing, and proofreading skills.* Strong analytical, interpersonal, communication, and problem-solving skills.* Excellent project management and organizational skills.* Experience with Microsoft Office and marketing software tools.* Experience Google Analytics, Google Ads, Google Tag Manager.* Experience with Data Studio, Facebook Business Manager, LinkedIn Ads, and social media tools.* Experience in the creation of original social media content, including the development of reels and short videos.Abilities* Ability to complete multiple projects simultaneously with minimal supervision.* Ability to develop collaborative professional relationships.* Ability to work under deadlines and manage multiple priorities.* Ability to analyze data and optimize marketing efficiency and ROI.* Ability to work with individuals across all levels of the organization.**Minimum Qualifications:*** Associate degree and one (1) year of relevant digital marketing experience
(including internships or similar experience), or an equivalent combination
of education and experience**Preferred Qualifications:*** Bachelor’s degree in a related field* Two (2) years of digital marketing experience* Relevant professional certifications (e.g., social media marketing,
digital marketing, Google Analytics, YouTube)**Job Classification:**Staff**Duty Days:**260 Days**Work Schedule:**Monday - Friday, 8am - 5pm**Grant Funded Position:**No - Not Grant Funded**FLSA Status:**United States of America (Exempt)**Pay Basis:**Salary**Hiring Range**$51,300.00-$57,700.00**Retirement System:**SERS - SERS (Retirement System Classification)More than 1,380 full- and part-time employees contribute to Owens' success. A competitive benefit package and challenging work environment allows Owens to attract the most qualified individuals to support the College's mission. Founded in 1965, Owens continues to offer an affordable, quality education to those who are seeking an associate degree, continuing education courses and professional development.The Owens Community College Toledo-area Campus covers more than 280 acres and is located just five minutes from downtown Toledo. The Findlay-area Campus is located at 3200 Bright Road in one of Ohio's most progressive cities. There are many job opportunities available on both of our campuses. Apply today and become part of our inclusive culture that embraces and celebrates diversity.Owens Community College is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Owens Community College, please call (567) 661-7527 or email employment@owens.edu #J-18808-Ljbffr
Owens Toledo Campustime type:
Full timeposted on:
Posted Todayjob requisition id:
JR101539## **Advertised Position Title:**Digital Marketing Strategist## **Job Description:**The Digital Marketing Strategist executes strategic social media and digital marketing initiatives. This role produces original content across platforms including social media and the Owens.edu website, ensuring brand alignment and effective communication of mission and vision. The position manages in-house and outsourced digital projects, monitors performance metrics, leads organic social strategy, collaborates with cross-functional teams, evaluates and improves digital strategy, and ensures ROI of digital marketing efforts.**Essential Functions:*** Develop engaging and visually compelling content for all digital platforms in collaboration with the Strategic Marketing & Communications Team.* Create and curate content to assist in recruitment of prospective students.* Execute strategic digital and brand management campaigns utilizing digital advertising, marketing, social media, and SEO.* Track, analyze, and report on all digital marketing efforts. Recommend on-going content improvements.* Regularly manage Social Media audits on the multiple Owens-related social media accounts.* Create and maintain editorial calendar for social media initiatives.* Serve as in-house expert on emerging social media trends and tools.* Build engagement among target audiences including prospective students, alumni, media, and the public.* Moderate and report online feedback to assist in managing Owens’ brand online.**Knowledge, Skills, and Abilities:**Knowledge* Understanding of higher education enrollment recruitment cycle.* Social media platforms and strategy.* Paid advertising channels and tracking capabilities (including UTM codes).* Digital marketing strategy and web best practices.* Knowledge of current market trends and prospective student behaviors.Skills* Excellent writing, editing, and proofreading skills.* Strong analytical, interpersonal, communication, and problem-solving skills.* Excellent project management and organizational skills.* Experience with Microsoft Office and marketing software tools.* Experience Google Analytics, Google Ads, Google Tag Manager.* Experience with Data Studio, Facebook Business Manager, LinkedIn Ads, and social media tools.* Experience in the creation of original social media content, including the development of reels and short videos.Abilities* Ability to complete multiple projects simultaneously with minimal supervision.* Ability to develop collaborative professional relationships.* Ability to work under deadlines and manage multiple priorities.* Ability to analyze data and optimize marketing efficiency and ROI.* Ability to work with individuals across all levels of the organization.**Minimum Qualifications:*** Associate degree and one (1) year of relevant digital marketing experience
(including internships or similar experience), or an equivalent combination
of education and experience**Preferred Qualifications:*** Bachelor’s degree in a related field* Two (2) years of digital marketing experience* Relevant professional certifications (e.g., social media marketing,
digital marketing, Google Analytics, YouTube)**Job Classification:**Staff**Duty Days:**260 Days**Work Schedule:**Monday - Friday, 8am - 5pm**Grant Funded Position:**No - Not Grant Funded**FLSA Status:**United States of America (Exempt)**Pay Basis:**Salary**Hiring Range**$51,300.00-$57,700.00**Retirement System:**SERS - SERS (Retirement System Classification)More than 1,380 full- and part-time employees contribute to Owens' success. A competitive benefit package and challenging work environment allows Owens to attract the most qualified individuals to support the College's mission. Founded in 1965, Owens continues to offer an affordable, quality education to those who are seeking an associate degree, continuing education courses and professional development.The Owens Community College Toledo-area Campus covers more than 280 acres and is located just five minutes from downtown Toledo. The Findlay-area Campus is located at 3200 Bright Road in one of Ohio's most progressive cities. There are many job opportunities available on both of our campuses. Apply today and become part of our inclusive culture that embraces and celebrates diversity.Owens Community College is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Owens Community College, please call (567) 661-7527 or email employment@owens.edu #J-18808-Ljbffr