Vice President, Strategy

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

We’re looking for a passionate and endlessly curious strategist who loves a challenge and to challenge others. This person should find daily energy from digging into and challenging briefs, understanding consumer trends and business impact near-term and long-term, loves social listening and helping brands find their place in culture. They should not only be resourceful in their everyday tasks for the brand they serve but also seek opportunities to be collaborative in their problem‑solving strategies.

The VP will report to the SVP, Strategy.

Responsibilities

• Responsible for identifying the best and right audiences tied to business‑objectives, acting and challenger and provocateur to briefs, considering growth opportunities and risks
• Connector between brand objectives & strategies and who/what/how to think about the consumer and how it can relate to media strategy in current and future culture.
• Be a GREAT storyteller in the room: Elevate the quality of storytelling by effectively representing strategy work to clients, enhancing narrative impact and engagement
• Drive best in class insight, data‑informed strategies for a specific brand under a portfolio via strong data synthesis and analysis
• Be a key driver of annual comms planning, providing a POV beyond media planning (e.g. creative/comms/culture/content) to produce business results for a brand
• Partner closely with creative agencies to ensure alignment and that media has a strong seat at the table
• Identify opportunities for a brand to connect in culture
• Design and implement strategic standards that promote greater consistency and excellence
• Translate consistency of audience & channel strategy from National to Local
• Work closely with Audience Strategy, Planning, Content and DPS Leads at the agency and in partnership with Integrated Media & Communications & Audience Planning clients.
• Work alongside the SVP to build senior client relationships and foster vision setting discussions

Qualifications

• 10+ years of relevant experience in connections planning; strategic planning; comms planning; or media strategy in an Integrated Agency Team capacity or matrixed media company.
• Experience working directly with C‑suite clients
• Excellent oral and written communication skills – need for storytelling ability is critical
• Deep experience leading a team of thinking outside the box when it comes to consumer journeys, and connections planning
• Ability to collaborate & lead cross‑functionally with many stakeholders
• Deep experience disrupting culture with connections plans that seek attention.
• Should be seen as an expert in the field of strategy

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.

Compensation Range: $156,560 - $212,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/16/25.

Veterans Encouraged to Apply

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