Lead Product Marketer - SAP Business Data Cloud
SAP, La Crosse, WI, United States
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Join our dynamic Product Marketing team as the co‑Solution Owner and chief evangelist for SAP Business Data Cloud. This pivotal role blends strategic thinking with a deep understanding of customer buying decisions – impacting SAP’s presence in the cloud data market.
Key Responsibilities
Positioning and Messaging: Develop unique value propositions tailored to buyer personas. Lead marketing efforts and guide sales execution to enhance customer engagement and drive solution adoption.
Strategy Development: Craft and execute a portfolio growth and product marketing strategy, integrating market trends and customer insights.
Solution Delivery and Go To Market: Oversee the strategy and delivery of high‑quality offerings. Manage GTM plans and strategic direction.
Customer & Influencer Engagement: Engage with customers, analysts, influencers, and SAP leaders to align with evolving market needs. Foster relationships with industry experts to enhance market perception.
Skills And Qualifications
10+ years in product marketing, product management, or solution sales roles with proven success.
Expert knowledge of cloud data solutions with experience positioning to customers and actively engaging hands‑on with implementation.
Strong collaboration skills; able to work effectively in a team‑oriented environment.
Proactive growth mindset, open to new ideas and methodologies.
Commercial packaging and pricing experience preferred but not required.
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 176,300–374,200 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 449610 | Work Area: Marketing | Expected Travel: 0‑10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:
#J-18808-Ljbffr
Join our dynamic Product Marketing team as the co‑Solution Owner and chief evangelist for SAP Business Data Cloud. This pivotal role blends strategic thinking with a deep understanding of customer buying decisions – impacting SAP’s presence in the cloud data market.
Key Responsibilities
Positioning and Messaging: Develop unique value propositions tailored to buyer personas. Lead marketing efforts and guide sales execution to enhance customer engagement and drive solution adoption.
Strategy Development: Craft and execute a portfolio growth and product marketing strategy, integrating market trends and customer insights.
Solution Delivery and Go To Market: Oversee the strategy and delivery of high‑quality offerings. Manage GTM plans and strategic direction.
Customer & Influencer Engagement: Engage with customers, analysts, influencers, and SAP leaders to align with evolving market needs. Foster relationships with industry experts to enhance market perception.
Skills And Qualifications
10+ years in product marketing, product management, or solution sales roles with proven success.
Expert knowledge of cloud data solutions with experience positioning to customers and actively engaging hands‑on with implementation.
Strong collaboration skills; able to work effectively in a team‑oriented environment.
Proactive growth mindset, open to new ideas and methodologies.
Commercial packaging and pricing experience preferred but not required.
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 176,300–374,200 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 449610 | Work Area: Marketing | Expected Travel: 0‑10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:
#J-18808-Ljbffr