Technical Marketing Consultant
Caterpillar Inc., Peoria, IL, United States
Job Description
Your Work Shapes the World at Caterpillar Inc. - When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen with our customers, where we work and live. Together, we are building a better world we can all enjoy living in.
Career Area Marketing
Position Overview Caterpillar’s Construction Industries’ Core Solutions is hiring a Technical Marketing Consultant for Caterpillar’s Customer Services Core Region Division. The role focuses on delivering customer‑facing technical marketing content to support new introductions and updates for aftermarket products, technologies, and services, driving exceptional customer experiences.
Role Summary
Effectively communicate product/service value proposition and differentiation in the market.
Create positive customer experiences across channels.
Support go‑to‑market commercial strategies.
Ensure go‑to‑market readiness is achieved and marketing content is visible in critical channels.
Responsibilities
Serve as Content Work Stream Lead on the GTM team, ensuring alignment with GTM partners.
Collaborate with product specialists, regional marketing teams, and engineers.
Develop product marketing to convey value‑selling messages, differentiated from competitors, focused on solutions and customer needs.
Develop global core content plans (deliverables, languages, due dates) per content strategy.
Write and deliver core content marketing materials for aftermarket products, technologies, and services (videos, technical specifications documents, web pages, brochures, etc.) and optimize for AI and organic search.
Partner with enterprise process owners and external suppliers to execute and publish content, overseeing project management and utilizing internal systems for production, publication, translation, and asset management.
Manage complex strategic initiatives to support product differentiation, business competitiveness, agility, and stakeholder engagement.
Drive strategic, solution‑oriented thinking, positive change management, content quality, and process improvements.
Qualifications
Customer‑centric solution delivery – anticipating customer needs and building trust‑based relationships.
Effective communication – clear messaging across audiences, constructive feedback, adaptable messaging.
Creative problem solving – generating innovative ideas, improving processes, evaluating new approaches.
Relationship & vendor management – managing client and vendor relationships, evaluating satisfaction, resolving issues.
Technical writing & value selling – developing clear technical documentation and articulating product benefits.
Additional Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent work experience.
Demonstrated marketing experience, particularly product marketing.
Strong customer focus, effective communications, relationship and vendor management, creativity.
Proficiency in digital marketing tactics and analytics.
Proven ability to translate technical features into customer benefits and differentiate the product from competitors.
Comfort reporting to senior and executive management with effective messaging.
Additional Details
Preferred work location: Peoria, IL; Chicago, IL; Cary, NC will also be considered.
Domestic relocation assistance available for Peoria, IL only for qualifying candidates.
International and domestic travel up to 15% of time.
Position requires onsite work five days a week.
Pay Range $97,530.00 – $146,290.00 (summary; actual compensation may vary based on location, experience, and performance)
Benefits
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plan
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
Benefits also apply to part‑time employees
Additional Employment Information Visa sponsorship not available for this position. Caterpillar is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Any offer of employment is conditioned upon successful completion of a drug screen.
Contact and Application Position posting dates: March 12, 2026 – March 25, 2026. To apply, visit the Caterpillar careers site.
#J-18808-Ljbffr
Career Area Marketing
Position Overview Caterpillar’s Construction Industries’ Core Solutions is hiring a Technical Marketing Consultant for Caterpillar’s Customer Services Core Region Division. The role focuses on delivering customer‑facing technical marketing content to support new introductions and updates for aftermarket products, technologies, and services, driving exceptional customer experiences.
Role Summary
Effectively communicate product/service value proposition and differentiation in the market.
Create positive customer experiences across channels.
Support go‑to‑market commercial strategies.
Ensure go‑to‑market readiness is achieved and marketing content is visible in critical channels.
Responsibilities
Serve as Content Work Stream Lead on the GTM team, ensuring alignment with GTM partners.
Collaborate with product specialists, regional marketing teams, and engineers.
Develop product marketing to convey value‑selling messages, differentiated from competitors, focused on solutions and customer needs.
Develop global core content plans (deliverables, languages, due dates) per content strategy.
Write and deliver core content marketing materials for aftermarket products, technologies, and services (videos, technical specifications documents, web pages, brochures, etc.) and optimize for AI and organic search.
Partner with enterprise process owners and external suppliers to execute and publish content, overseeing project management and utilizing internal systems for production, publication, translation, and asset management.
Manage complex strategic initiatives to support product differentiation, business competitiveness, agility, and stakeholder engagement.
Drive strategic, solution‑oriented thinking, positive change management, content quality, and process improvements.
Qualifications
Customer‑centric solution delivery – anticipating customer needs and building trust‑based relationships.
Effective communication – clear messaging across audiences, constructive feedback, adaptable messaging.
Creative problem solving – generating innovative ideas, improving processes, evaluating new approaches.
Relationship & vendor management – managing client and vendor relationships, evaluating satisfaction, resolving issues.
Technical writing & value selling – developing clear technical documentation and articulating product benefits.
Additional Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent work experience.
Demonstrated marketing experience, particularly product marketing.
Strong customer focus, effective communications, relationship and vendor management, creativity.
Proficiency in digital marketing tactics and analytics.
Proven ability to translate technical features into customer benefits and differentiate the product from competitors.
Comfort reporting to senior and executive management with effective messaging.
Additional Details
Preferred work location: Peoria, IL; Chicago, IL; Cary, NC will also be considered.
Domestic relocation assistance available for Peoria, IL only for qualifying candidates.
International and domestic travel up to 15% of time.
Position requires onsite work five days a week.
Pay Range $97,530.00 – $146,290.00 (summary; actual compensation may vary based on location, experience, and performance)
Benefits
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plan
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
Benefits also apply to part‑time employees
Additional Employment Information Visa sponsorship not available for this position. Caterpillar is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Any offer of employment is conditioned upon successful completion of a drug screen.
Contact and Application Position posting dates: March 12, 2026 – March 25, 2026. To apply, visit the Caterpillar careers site.
#J-18808-Ljbffr