Product Marketing Specialist
Omada Network S, Irvine, CA, United States
About Us:
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview: We are looking for a Senior Product Marketing Specialist to support the launch and growth of next-generation consumer networking products. This role sits at the intersection of product, marketing, and sales. The ideal candidate can translate complex technologies into clear customer value and build compelling stories that drive product adoption.
You will play a key role in shaping how new products are positioned in the market, developing messaging frameworks, and executing go-to-market launches across major channels including e-commerce, retail, and digital marketing.
This role requires someone who is both strategic and hands‑on. You will create launch plans, develop marketing assets, and work closely with cross‑functional teams to ensure successful product introductions.
The ideal candidate will demonstrate knowledge of Generative AI in marketing and creative workflows, with experience leveraging AI tools to drive deeper insights, accelerate iteration, and improve campaign impact.
Key Responsibilities: Product Launch & Go-to-Market
Lead the go‑to‑market planning process for new consumer networking products
Develop master launch briefs that define the product story, positioning, messaging, and channel strategy
Coordinate cross‑functional launch execution with product management, marketing, sales, and e‑commerce teams
Ensure all launch materials and messaging remain consistent across channels
Product Messaging & Storytelling
Translate complex networking technologies into clear consumer benefits
Develop product positioning, messaging frameworks, and key selling points
Create compelling product narratives that resonate with both technical and non‑technical audiences
Content & Asset Development
Own the development of high‑impact product assets including:
Amazon A+ content
Product landing pages
Launch presentations
Sales enablement materials
Digital marketing assets
Packaging assets
Partner with design and content teams to deliver high‑quality marketing materials
Cross‑Functional Collaboration
Work closely with product managers to understand technical features and product roadmaps
Partner with marketing and digital teams to execute campaigns and content strategies
Support sales teams with messaging, product education, and launch materials
Drive alignment across teams to ensure a clear and consistent product story
Market & Competitive Insights
Monitor competitive products, messaging, and positioning in the consumer networking market
Identify opportunities to strengthen product positioning and differentiation
Use market insights to help shape product messaging and launch strategies
Qualifications Required
5+ years of experience in product marketing, product management, or marketing strategy
Experience with networking products and other connectivity products in consumer technology
Experience supporting technology or consumer electronics products
Strong storytelling and messaging development skills
Experience creating marketing assets such as product pages, launch decks, and e‑commerce content
Ability to translate technical features into clear customer benefits
Excellent communication and collaboration skills
Strong organizational skills and ability to manage multiple projects
Preferred
Experience creating Amazon A+ or e-commerce product content
Experience working in cross‑functional product launch teams
Familiarity with consumer retail or online marketplace channels
What We’re Looking For We are looking for someone who:
Thinks strategically but is comfortable executing day‑to‑day marketing work
Is curious about technology and enjoys learning complex products
Communicates clearly and builds strong working relationships
Works well in a fast‑moving environment
Takes ownership and solves problems independently
Salary Range: $95,000 -$125,000
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
#J-18808-Ljbffr
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview: We are looking for a Senior Product Marketing Specialist to support the launch and growth of next-generation consumer networking products. This role sits at the intersection of product, marketing, and sales. The ideal candidate can translate complex technologies into clear customer value and build compelling stories that drive product adoption.
You will play a key role in shaping how new products are positioned in the market, developing messaging frameworks, and executing go-to-market launches across major channels including e-commerce, retail, and digital marketing.
This role requires someone who is both strategic and hands‑on. You will create launch plans, develop marketing assets, and work closely with cross‑functional teams to ensure successful product introductions.
The ideal candidate will demonstrate knowledge of Generative AI in marketing and creative workflows, with experience leveraging AI tools to drive deeper insights, accelerate iteration, and improve campaign impact.
Key Responsibilities: Product Launch & Go-to-Market
Lead the go‑to‑market planning process for new consumer networking products
Develop master launch briefs that define the product story, positioning, messaging, and channel strategy
Coordinate cross‑functional launch execution with product management, marketing, sales, and e‑commerce teams
Ensure all launch materials and messaging remain consistent across channels
Product Messaging & Storytelling
Translate complex networking technologies into clear consumer benefits
Develop product positioning, messaging frameworks, and key selling points
Create compelling product narratives that resonate with both technical and non‑technical audiences
Content & Asset Development
Own the development of high‑impact product assets including:
Amazon A+ content
Product landing pages
Launch presentations
Sales enablement materials
Digital marketing assets
Packaging assets
Partner with design and content teams to deliver high‑quality marketing materials
Cross‑Functional Collaboration
Work closely with product managers to understand technical features and product roadmaps
Partner with marketing and digital teams to execute campaigns and content strategies
Support sales teams with messaging, product education, and launch materials
Drive alignment across teams to ensure a clear and consistent product story
Market & Competitive Insights
Monitor competitive products, messaging, and positioning in the consumer networking market
Identify opportunities to strengthen product positioning and differentiation
Use market insights to help shape product messaging and launch strategies
Qualifications Required
5+ years of experience in product marketing, product management, or marketing strategy
Experience with networking products and other connectivity products in consumer technology
Experience supporting technology or consumer electronics products
Strong storytelling and messaging development skills
Experience creating marketing assets such as product pages, launch decks, and e‑commerce content
Ability to translate technical features into clear customer benefits
Excellent communication and collaboration skills
Strong organizational skills and ability to manage multiple projects
Preferred
Experience creating Amazon A+ or e-commerce product content
Experience working in cross‑functional product launch teams
Familiarity with consumer retail or online marketplace channels
What We’re Looking For We are looking for someone who:
Thinks strategically but is comfortable executing day‑to‑day marketing work
Is curious about technology and enjoys learning complex products
Communicates clearly and builds strong working relationships
Works well in a fast‑moving environment
Takes ownership and solves problems independently
Salary Range: $95,000 -$125,000
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
#J-18808-Ljbffr