Integrated Marketing Specialist (Level II/Level III)
Rio Grande, Albuquerque, NM, United States
Integrated Marketing Specialist (Level II / Level III)
Location: Albuquerque, NM (on-site) Department: Marketing Reports To: Marketing Director Opportunity The Integrated Marketing Specialist leads the planning and execution of integrated marketing campaigns across multiple channels. This role works closely with the Brand & Creative and Growth & Demand teams to ensure marketing initiatives are strategically planned, well-coordinated, and delivered on schedule. This position requires a strong understanding of how modern marketing campaigns are built and executed. The Integrated Marketing Specialist translates marketing strategy into structured campaign plans, leads cross-functional coordination, and drives campaigns from concept through launch. The ideal candidate brings both advanced marketing experience and strong project management capabilities, enabling them to lead complex marketing initiatives and ensure consistent execution across channels. Candidates may be hired at the Level II or Level III designation depending on experience and demonstrated capabilities. What You'll Do Lead the planning and execution of integrated marketing campaigns across channels including email, website, digital marketing, social media, and print Translate marketing objectives into structured campaign strategies, timelines, and execution plans Develop comprehensive campaign briefs outlining goals, messaging, target audiences, channels, and required assets Drive cross-functional collaboration across Brand & Creative, Growth & Demand, merchandising, and sales teams to execute campaigns successfully Own campaign timelines and ensure deliverables are completed on schedule across all participating teams Ensure campaign messaging, creative assets, and channel execution remain aligned with brand standards and campaign strategy Identify risks, dependencies, and timeline challenges and proactively implement solutions to keep initiatives moving forward Support the launch and rollout of marketing initiatives across all channels and ensure coordinated campaign execution Work with the Growth & Demand team to evaluate campaign performance and identify opportunities for optimization and improvement Contribute to the continuous improvement of marketing planning processes, campaign workflows, and operational efficiency What You'll Need Minimum Qualifications (All Candidates) Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience Experience coordinating marketing initiatives or campaigns Strong project management and organizational skills Ability to manage multiple projects and meet deadlines in a fast-paced environment Strong written and verbal communication skills Ability to collaborate effectively with cross-functional teams Integrated Marketing Specialist (Level II) Candidates considered for the Level II role typically demonstrate: 35 years of experience in marketing, campaign management, or integrated marketing roles Experience managing marketing campaigns from planning through launch Experience coordinating deliverables across multiple teams or marketing functions Ability to develop campaign briefs and manage campaign timelines Experience working with marketing tools such as marketing automation platforms, CMS tools, or project management systems Ability to review campaign performance data and identify opportunities for improvement Integrated Marketing Specialist III Candidates considered for the Level III role typically demonstrate: 57+ years of experience in marketing, campaign management, or integrated marketing roles Demonstrated experience leading complex or multi-channel marketing campaigns Strong ability to translate marketing strategy into structured campaign plans Experience coordinating cross-functional teams across creative, digital, and marketing operations functions Ability to independently manage campaign planning, timelines, and cross-team coordination Experience interpreting campaign performance insights and applying those learnings to improve future marketing initiatives The successful candidate will enjoy a rewarding, challenging, and a work environment focused on our values of respect, responsibility and results. For more information about us please visit: www.riogrande.com Rio Grande is a metal-free environment within our operations areas. Diversity, Equity, Inclusion and Belonging: Guided by our core values, Rio Grande is committed to treating all people with dignity and respect. We are an equal-opportunity employer with a zero-tolerance policy for harassment or discrimination of any kind. As an advocate for equity and equality, we hire, train, and promote qualified people of all backgrounds. We consider employment candidates without regard to race, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other underrepresented class. We value our associates and have won the yearly Healthiest Places to Work and Family Friendly Business awards on multiple occasions. The Reward: Rio Grande provides a generous benefit package for full-time (30+ hours a week) associates which includes: Medical plan with low premium rates and no high deductible (includes dental and vision) and telemedicine 401(k) matching program Paid time-off benefits, plus an additional seven paid holidays Paid life insurance and optional additional life insurance Long-term and short-term disability Flexible spending account Pet insurance Tuition reimbursement On-site gym and company wellness program Bereavement leave Employee discounts at Rio Grande Local and national discounts on various travel and entertainment Competitive compensation, including an opportunity to share in the profits Our associates strive for joint accountability. We work together for the success of our stakeholders, and we provide a thoughtful, fun, and creative environment to support them. We encourage professional and personal development through a variety of training opportunities and a focus on promoting from within. The Company: Established in 1944, Rio Grande, a Berkshire-Hathaway manufacturer/distributor, has thousands of valued customers around the world. We are a principle-based company with a highly evolved team-based environment. We can show you how a profoundly effective organization lives these values every day. You can find our guiding principles, The 3 R's, Respect, Responsibility and Results, on our website as well as information about our community support and how we protect the environment. Within our 186,000 sq. ft., solar-powered facility, with covered parking, Rio Grande has sales, marketing, supply chain, IT and administrative offices, a climate-controlled distribution center with more than 40,000 items, and a comprehensive, well-equipped manufacturing operation. Manufactured products include jewelry-making equipment (from basic tools to highly sophisticated induction casting machines) and jewelry componentsboth die-struck and cast. Capabilities include CAD/CAM, casting, stamp and form, metal finishing, CNC machining, manual milling, tool & die and electronics/mechanical assembly.
Location: Albuquerque, NM (on-site) Department: Marketing Reports To: Marketing Director Opportunity The Integrated Marketing Specialist leads the planning and execution of integrated marketing campaigns across multiple channels. This role works closely with the Brand & Creative and Growth & Demand teams to ensure marketing initiatives are strategically planned, well-coordinated, and delivered on schedule. This position requires a strong understanding of how modern marketing campaigns are built and executed. The Integrated Marketing Specialist translates marketing strategy into structured campaign plans, leads cross-functional coordination, and drives campaigns from concept through launch. The ideal candidate brings both advanced marketing experience and strong project management capabilities, enabling them to lead complex marketing initiatives and ensure consistent execution across channels. Candidates may be hired at the Level II or Level III designation depending on experience and demonstrated capabilities. What You'll Do Lead the planning and execution of integrated marketing campaigns across channels including email, website, digital marketing, social media, and print Translate marketing objectives into structured campaign strategies, timelines, and execution plans Develop comprehensive campaign briefs outlining goals, messaging, target audiences, channels, and required assets Drive cross-functional collaboration across Brand & Creative, Growth & Demand, merchandising, and sales teams to execute campaigns successfully Own campaign timelines and ensure deliverables are completed on schedule across all participating teams Ensure campaign messaging, creative assets, and channel execution remain aligned with brand standards and campaign strategy Identify risks, dependencies, and timeline challenges and proactively implement solutions to keep initiatives moving forward Support the launch and rollout of marketing initiatives across all channels and ensure coordinated campaign execution Work with the Growth & Demand team to evaluate campaign performance and identify opportunities for optimization and improvement Contribute to the continuous improvement of marketing planning processes, campaign workflows, and operational efficiency What You'll Need Minimum Qualifications (All Candidates) Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience Experience coordinating marketing initiatives or campaigns Strong project management and organizational skills Ability to manage multiple projects and meet deadlines in a fast-paced environment Strong written and verbal communication skills Ability to collaborate effectively with cross-functional teams Integrated Marketing Specialist (Level II) Candidates considered for the Level II role typically demonstrate: 35 years of experience in marketing, campaign management, or integrated marketing roles Experience managing marketing campaigns from planning through launch Experience coordinating deliverables across multiple teams or marketing functions Ability to develop campaign briefs and manage campaign timelines Experience working with marketing tools such as marketing automation platforms, CMS tools, or project management systems Ability to review campaign performance data and identify opportunities for improvement Integrated Marketing Specialist III Candidates considered for the Level III role typically demonstrate: 57+ years of experience in marketing, campaign management, or integrated marketing roles Demonstrated experience leading complex or multi-channel marketing campaigns Strong ability to translate marketing strategy into structured campaign plans Experience coordinating cross-functional teams across creative, digital, and marketing operations functions Ability to independently manage campaign planning, timelines, and cross-team coordination Experience interpreting campaign performance insights and applying those learnings to improve future marketing initiatives The successful candidate will enjoy a rewarding, challenging, and a work environment focused on our values of respect, responsibility and results. For more information about us please visit: www.riogrande.com Rio Grande is a metal-free environment within our operations areas. Diversity, Equity, Inclusion and Belonging: Guided by our core values, Rio Grande is committed to treating all people with dignity and respect. We are an equal-opportunity employer with a zero-tolerance policy for harassment or discrimination of any kind. As an advocate for equity and equality, we hire, train, and promote qualified people of all backgrounds. We consider employment candidates without regard to race, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other underrepresented class. We value our associates and have won the yearly Healthiest Places to Work and Family Friendly Business awards on multiple occasions. The Reward: Rio Grande provides a generous benefit package for full-time (30+ hours a week) associates which includes: Medical plan with low premium rates and no high deductible (includes dental and vision) and telemedicine 401(k) matching program Paid time-off benefits, plus an additional seven paid holidays Paid life insurance and optional additional life insurance Long-term and short-term disability Flexible spending account Pet insurance Tuition reimbursement On-site gym and company wellness program Bereavement leave Employee discounts at Rio Grande Local and national discounts on various travel and entertainment Competitive compensation, including an opportunity to share in the profits Our associates strive for joint accountability. We work together for the success of our stakeholders, and we provide a thoughtful, fun, and creative environment to support them. We encourage professional and personal development through a variety of training opportunities and a focus on promoting from within. The Company: Established in 1944, Rio Grande, a Berkshire-Hathaway manufacturer/distributor, has thousands of valued customers around the world. We are a principle-based company with a highly evolved team-based environment. We can show you how a profoundly effective organization lives these values every day. You can find our guiding principles, The 3 R's, Respect, Responsibility and Results, on our website as well as information about our community support and how we protect the environment. Within our 186,000 sq. ft., solar-powered facility, with covered parking, Rio Grande has sales, marketing, supply chain, IT and administrative offices, a climate-controlled distribution center with more than 40,000 items, and a comprehensive, well-equipped manufacturing operation. Manufactured products include jewelry-making equipment (from basic tools to highly sophisticated induction casting machines) and jewelry componentsboth die-struck and cast. Capabilities include CAD/CAM, casting, stamp and form, metal finishing, CNC machining, manual milling, tool & die and electronics/mechanical assembly.