Ecommerce Content Manager
Interoceanic, Strongsville, OH, United States
Position Overview
We are looking for a detail-oriented and creative Ecommerce Content Manager to develop and optimize product content across multiple online sales channels. This role is responsible for ensuring all product listings are accurate, meet brand standards, visually compelling, and optimized to drive conversions and enhance the customer experience.
In addition to managing written content, this role will play a part in developing rich media assets, including product image stacks and short-form videos for ecommerce and marketplace platforms, as well as managing customer feedback and reviews.
Key Responsibilities Product Listing Management
Create, edit, and maintain product listings (titles, descriptions, specifications, images, videos, and variants)
Ensure all product information is accurate, up-to-date, and consistent across platforms
Catalog Management
Organize and maintain product categories and collections
Manage large product catalogs efficiently using internal systems
Multi-Channel Content Publishing
Publish and manage product content across ecommerce platforms and marketplaces
Ensure compliance with each platform’s content requirements and guidelines
Content Optimization
Write and optimize product descriptions to improve search visibility and conversion rates
Conduct keyword research and apply SEO and marketplace optimization best practices
Visual Content Creation (Graphic Design & Video)
Design and produce product image stacks (e.g., lifestyle images, infographics, feature callouts, comparison charts)
Create and edit short-form product videos for listings, ads, and social commerce
Ensure visual assets align with brand guidelines and platform requirements
Collaborate with marketing and other designers to create assets using existing product imagery
Customer Reviews & Feedback Management
Monitor, moderate, and respond to customer reviews and questions using Bazaarvoice
Analyze customer feedback to identify trends, product issues, and opportunities for content improvementPartner with internal teams (customer service, operations and marketing) to address feedback and improve customer satisfaction Ensure review content aligns with brand voice and compliance guidelines
Performance Monitoring & Reporting
Track product performance metrics (traffic, conversion rates, engagement)
Use insights to improve listings, visuals, and overall content strategy
Cross-Functional Collaboration
Work closely with marketing, design, and sales to align product content with campaigns, branding, and updates
Qualifications
Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred.
3–5 years of experience in ecommerce content management, digital design and merchandising, or online product marketing.
Strong understanding of SEO and ecommerce content optimization.
Experience managing product content including descriptions, image stacks, digital assets and A+ rich content development.
Familiarity with Bazaarvoice or similar customer feedback management platforms preferred.
Graphic design and digital media creation skills including proficiency in adobe creative suite.
Experience with e-commerce item management platforms, with the ability to quickly learn and adapt to new systems
Strong analytical and problem-solving skills with the ability to use data to improve content performance and drive sales.
Excellent communication and collaboration skills.
Key Competencies
Digital content strategy
Ecommerce product content management
SEO and product content optimization
Customer feedback analysis
Digital media and graphic design
Data-driven decision making
Cross-functional collaboration
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In addition to managing written content, this role will play a part in developing rich media assets, including product image stacks and short-form videos for ecommerce and marketplace platforms, as well as managing customer feedback and reviews.
Key Responsibilities Product Listing Management
Create, edit, and maintain product listings (titles, descriptions, specifications, images, videos, and variants)
Ensure all product information is accurate, up-to-date, and consistent across platforms
Catalog Management
Organize and maintain product categories and collections
Manage large product catalogs efficiently using internal systems
Multi-Channel Content Publishing
Publish and manage product content across ecommerce platforms and marketplaces
Ensure compliance with each platform’s content requirements and guidelines
Content Optimization
Write and optimize product descriptions to improve search visibility and conversion rates
Conduct keyword research and apply SEO and marketplace optimization best practices
Visual Content Creation (Graphic Design & Video)
Design and produce product image stacks (e.g., lifestyle images, infographics, feature callouts, comparison charts)
Create and edit short-form product videos for listings, ads, and social commerce
Ensure visual assets align with brand guidelines and platform requirements
Collaborate with marketing and other designers to create assets using existing product imagery
Customer Reviews & Feedback Management
Monitor, moderate, and respond to customer reviews and questions using Bazaarvoice
Analyze customer feedback to identify trends, product issues, and opportunities for content improvementPartner with internal teams (customer service, operations and marketing) to address feedback and improve customer satisfaction Ensure review content aligns with brand voice and compliance guidelines
Performance Monitoring & Reporting
Track product performance metrics (traffic, conversion rates, engagement)
Use insights to improve listings, visuals, and overall content strategy
Cross-Functional Collaboration
Work closely with marketing, design, and sales to align product content with campaigns, branding, and updates
Qualifications
Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred.
3–5 years of experience in ecommerce content management, digital design and merchandising, or online product marketing.
Strong understanding of SEO and ecommerce content optimization.
Experience managing product content including descriptions, image stacks, digital assets and A+ rich content development.
Familiarity with Bazaarvoice or similar customer feedback management platforms preferred.
Graphic design and digital media creation skills including proficiency in adobe creative suite.
Experience with e-commerce item management platforms, with the ability to quickly learn and adapt to new systems
Strong analytical and problem-solving skills with the ability to use data to improve content performance and drive sales.
Excellent communication and collaboration skills.
Key Competencies
Digital content strategy
Ecommerce product content management
SEO and product content optimization
Customer feedback analysis
Digital media and graphic design
Data-driven decision making
Cross-functional collaboration
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