Integrated Campaigns / GTM Programs Lead
Sapiens International, Rochelle Park, NJ, United States
Integrated Campaigns / GTM Programs Lead
Title : Manager, Integrated Campaigns & GTM Programs, North America
Location:
Remote
Job Description:
We’re looking for a strategic, hands‑on marketer to serve as a key partner to the VP of North America Field Marketing, effectively acting as a “second in command” for campaign strategy and execution.
This role facilitates and orchestrates integrated, multi‑channel campaign programs across all lines of business, ensuring cohesive messaging and sequenced touchpoints that drive pipeline from top‑of‑funnel through conversion. You’ll work closely with Field Marketing Directors, Product Marketing, Growth Marketing, and Sales to build and scale a high‑performing, always‑on demand engine.
Responsibilities:
Messaging Framework:
Facilitate the North America messaging framework, mapping value propositions to each line of business, persona, and funnel stage; identify and brief content gaps to Product Marketing
Integrated Campaign Calendar:
Design quarterly campaign themes and maintain the North America campaign calendar, aligning LOB priorities, product launches, industry events, and buying cycles into a unified, sequenced plan
Customer Programs Orchestration:
Develop customer programs and communications strategy based on whitespace analysis; partner with LOB leads, Growth Marketing, and Product Marketing to map account‑specific, multi‑touch programs
Digital & Paid Media:
Own strategy, structure, and requirements for digital campaign execution to optimize pipeline influence, ROI, and CAC
Lead Nurture & Automation:
Partner with Field Marketing to design and maintain lead nurture tracks by persona, LOB, and funnel stage
Pipeline Reporting:
Guide campaign performance reporting with clear insights and executive narrative for Marketing and Sales leadership
What You Bring
Strong demand generation mindset – you start with the buyer and build connected, full‑funnel programs
Ability to orchestrate complex, multi‑channel campaigns across lines of business
Influential and collaborative; able to drive alignment without direct authority
Solid depth in marketing automation, lead nurture strategy, and funnel optimization
Strong communication skills with the ability to translate performance into business impact
Requirements:
7+ years of B2B marketing experience, including demand generation or integrated campaigns
Experience in enterprise software, SaaS, and/or InsurTech/FinTech preferred
Demonstrated success executing multi‑channel campaigns that drive measurable pipeline impact
Experience partnering cross‑functionally across Field, Product, and Growth Marketing
Proficiency with marketing automation platforms and Salesforce
At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.
Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Sapiens is a global leader in the insurance industry, delivering its award‑winning, cloud‑based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre‑integrated, low‑code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
Your Recruitment Journey
We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process:
Apply Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations.
Review Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture.
Interview This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens.
Offer If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape.
Onboard Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead.
Disclaimer Sapiens India does not authorize any third parties to release employment offers or conduct recruitment drives via a third party. Hence, beware of inauthentic and fraudulent job offers or recruitment drives from any individuals or websites purporting to represent Sapiens. Further, Sapiens does not charge any fee or other emoluments for any reason (including without limitation, visa fees) or seek compensation from educational institutions to participate in recruitment events. Accordingly, please check the authenticity of any such offers before acting on them and, if acted upon, you do so at your own risk. Sapiens shall neither be responsible for honoring or making good the promises made by fraudulent third parties, nor for any monetary or any other loss incurred by the aggrieved individual or educational institution. In the event that you come across any fraudulent activities in the name of Sapiens, please feel free to report the incident at sapiens tosharedservices@sapiens.com.
#J-18808-Ljbffr
Location:
Remote
Job Description:
We’re looking for a strategic, hands‑on marketer to serve as a key partner to the VP of North America Field Marketing, effectively acting as a “second in command” for campaign strategy and execution.
This role facilitates and orchestrates integrated, multi‑channel campaign programs across all lines of business, ensuring cohesive messaging and sequenced touchpoints that drive pipeline from top‑of‑funnel through conversion. You’ll work closely with Field Marketing Directors, Product Marketing, Growth Marketing, and Sales to build and scale a high‑performing, always‑on demand engine.
Responsibilities:
Messaging Framework:
Facilitate the North America messaging framework, mapping value propositions to each line of business, persona, and funnel stage; identify and brief content gaps to Product Marketing
Integrated Campaign Calendar:
Design quarterly campaign themes and maintain the North America campaign calendar, aligning LOB priorities, product launches, industry events, and buying cycles into a unified, sequenced plan
Customer Programs Orchestration:
Develop customer programs and communications strategy based on whitespace analysis; partner with LOB leads, Growth Marketing, and Product Marketing to map account‑specific, multi‑touch programs
Digital & Paid Media:
Own strategy, structure, and requirements for digital campaign execution to optimize pipeline influence, ROI, and CAC
Lead Nurture & Automation:
Partner with Field Marketing to design and maintain lead nurture tracks by persona, LOB, and funnel stage
Pipeline Reporting:
Guide campaign performance reporting with clear insights and executive narrative for Marketing and Sales leadership
What You Bring
Strong demand generation mindset – you start with the buyer and build connected, full‑funnel programs
Ability to orchestrate complex, multi‑channel campaigns across lines of business
Influential and collaborative; able to drive alignment without direct authority
Solid depth in marketing automation, lead nurture strategy, and funnel optimization
Strong communication skills with the ability to translate performance into business impact
Requirements:
7+ years of B2B marketing experience, including demand generation or integrated campaigns
Experience in enterprise software, SaaS, and/or InsurTech/FinTech preferred
Demonstrated success executing multi‑channel campaigns that drive measurable pipeline impact
Experience partnering cross‑functionally across Field, Product, and Growth Marketing
Proficiency with marketing automation platforms and Salesforce
At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.
Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Sapiens is a global leader in the insurance industry, delivering its award‑winning, cloud‑based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre‑integrated, low‑code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
Your Recruitment Journey
We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process:
Apply Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations.
Review Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture.
Interview This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens.
Offer If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape.
Onboard Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead.
Disclaimer Sapiens India does not authorize any third parties to release employment offers or conduct recruitment drives via a third party. Hence, beware of inauthentic and fraudulent job offers or recruitment drives from any individuals or websites purporting to represent Sapiens. Further, Sapiens does not charge any fee or other emoluments for any reason (including without limitation, visa fees) or seek compensation from educational institutions to participate in recruitment events. Accordingly, please check the authenticity of any such offers before acting on them and, if acted upon, you do so at your own risk. Sapiens shall neither be responsible for honoring or making good the promises made by fraudulent third parties, nor for any monetary or any other loss incurred by the aggrieved individual or educational institution. In the event that you come across any fraudulent activities in the name of Sapiens, please feel free to report the incident at sapiens tosharedservices@sapiens.com.
#J-18808-Ljbffr