Product Marketing Manager
Stinger, St. Petersburg, FL, United States
Are you an audiophile obsessed with car audio? Do you like it loud? Does the majority of your time go to explaining to your friends, family, and social media followers the importance of a reliable car audio experience? Then Stinger has a role for you!
Audio isn’t just what we make—it’s who we are. For almost 50 years, our team of engineers and enthusiasts have been pushing the limits of sound. From the iconic The Epicenter® bass processor to cutting‑edge amps and speakers, we design products built to perform.
Stinger is hiring an
Audio Product Marketing Manager
to lead the charge on go‑to‑market brand strategy. This position manages the success of all Stinger & AudioControl branded audio products.
This position will expand Stinger’s audio channels by developing and executing marketing strategies to drive sales growth, build client relationships and expand Stinger’s audio market presence. Reporting to the Director of Brand Marketing, this role will be key to the success of new product launches and keeping consumers informed on all of Stinger’s audio products.
Key Responsibilities
Experience and passion for car audio – understanding of the technology behind the products, and able to transform market needs to products and solutions
Own audio product positioning and messaging that defines how the product is understood in the market
Oversee the product revenue stream across their assigned product categories.
Create launch strategy, pricing input, and promotional planning
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines or services analyzing business developments and monitoring market trends.
Conduct detailed consumer research with a customer first mindset for all future audio accessory opportunities.
Manage the overall brand visual identity, ensure it is preserved in all external collateral, marketing, product content, etc.
Develop and execute consumer driven and customer driven campaigns to promote product/solution awareness and sell through.
Create carefully crafted content in the audio product space.
Ability to customize, define and execute strategic plans against independent retailers, commercial and digital platforms.
Oversee the communications portion of new product launches: sales collateral, campaigns, promotional videos, customer emails.
Lead and develop an overall display program for all Stinger audio brands
Identifies critical conversion points and drop off points and optimizes user funnels.
Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs).
Consumer-driven product marketing, able to turn technical features into consumer benefits that drive demand.
Develop strategy and execute marketing campaigns to generate leads.
Attend industry shows to meet with customers and create relatable content for website and social media pages.
Design or create graphics for things such as presentations, social, brochures, flyers, tradeshow displays, logos etc.
Train consumers and retailers on all Stinger audio products
Requirements
Firm understanding of brand concepts.
Strong understanding of lifestyle and product brand marketing.
Experience developing sales and revenue generating activities.
Ability to maintain a consistent brand identity through multi‑channel marketing efforts.
Strategic planner and organized leader who can utilize analytics tools to identify opportunities and create plans to improve brand profits across multiple customer types.
Strong marketing and sales background with excellent communication skills and attention to detail.
Excellent writing skills.
Work with a cross‑functional team of sales and product to execute on a multi‑channel go‑to‑market plan.
Working knowledge of Adobe creative suite.
Able to manage multiple projects with tight deadlines.
Ability to be in front of camera – YouTube, Social Media, Website videos etc
Education and Experience
5+ years consumer sales marketing experience, (consumer electronics industry is a plus)
5+ years car audio experience
Bachelor’s degree in marketing or related field
Travel 30% travel – industry & trade shows, customer visits, travel to other Stinger facilities
#J-18808-Ljbffr
Audio isn’t just what we make—it’s who we are. For almost 50 years, our team of engineers and enthusiasts have been pushing the limits of sound. From the iconic The Epicenter® bass processor to cutting‑edge amps and speakers, we design products built to perform.
Stinger is hiring an
Audio Product Marketing Manager
to lead the charge on go‑to‑market brand strategy. This position manages the success of all Stinger & AudioControl branded audio products.
This position will expand Stinger’s audio channels by developing and executing marketing strategies to drive sales growth, build client relationships and expand Stinger’s audio market presence. Reporting to the Director of Brand Marketing, this role will be key to the success of new product launches and keeping consumers informed on all of Stinger’s audio products.
Key Responsibilities
Experience and passion for car audio – understanding of the technology behind the products, and able to transform market needs to products and solutions
Own audio product positioning and messaging that defines how the product is understood in the market
Oversee the product revenue stream across their assigned product categories.
Create launch strategy, pricing input, and promotional planning
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines or services analyzing business developments and monitoring market trends.
Conduct detailed consumer research with a customer first mindset for all future audio accessory opportunities.
Manage the overall brand visual identity, ensure it is preserved in all external collateral, marketing, product content, etc.
Develop and execute consumer driven and customer driven campaigns to promote product/solution awareness and sell through.
Create carefully crafted content in the audio product space.
Ability to customize, define and execute strategic plans against independent retailers, commercial and digital platforms.
Oversee the communications portion of new product launches: sales collateral, campaigns, promotional videos, customer emails.
Lead and develop an overall display program for all Stinger audio brands
Identifies critical conversion points and drop off points and optimizes user funnels.
Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs).
Consumer-driven product marketing, able to turn technical features into consumer benefits that drive demand.
Develop strategy and execute marketing campaigns to generate leads.
Attend industry shows to meet with customers and create relatable content for website and social media pages.
Design or create graphics for things such as presentations, social, brochures, flyers, tradeshow displays, logos etc.
Train consumers and retailers on all Stinger audio products
Requirements
Firm understanding of brand concepts.
Strong understanding of lifestyle and product brand marketing.
Experience developing sales and revenue generating activities.
Ability to maintain a consistent brand identity through multi‑channel marketing efforts.
Strategic planner and organized leader who can utilize analytics tools to identify opportunities and create plans to improve brand profits across multiple customer types.
Strong marketing and sales background with excellent communication skills and attention to detail.
Excellent writing skills.
Work with a cross‑functional team of sales and product to execute on a multi‑channel go‑to‑market plan.
Working knowledge of Adobe creative suite.
Able to manage multiple projects with tight deadlines.
Ability to be in front of camera – YouTube, Social Media, Website videos etc
Education and Experience
5+ years consumer sales marketing experience, (consumer electronics industry is a plus)
5+ years car audio experience
Bachelor’s degree in marketing or related field
Travel 30% travel – industry & trade shows, customer visits, travel to other Stinger facilities
#J-18808-Ljbffr