Marketing Manager
Zoecklein Law PA, Brandon, FL, United States
Position Overview
We are seeking a high-performing Marketing Manager to own and execute all marketing efforts across multiple office locations. This role is responsible for driving lead generation, increasing consult volume, and strengthening brand presence in key markets. This is a performance-based role focused on measurable growth, revenue impact, and accountability.
Key Responsibilities Lead Generation & Growth
Drive consistent, qualified consultation volume across all offices
Develop and execute aggressive local marketing strategies for new markets (St. Petersburg, West Palm Beach, etc.)
Own and optimize cost per lead, cost per consult, and ROI
Digital Presence
Fully manage and optimize Google Business Profiles across all locations
Own SEO strategy and execution (local + organic growth)
Oversee and optimize paid advertising campaigns (Google Ads, LSAs, etc.)
Ensure strong, consistent brand presence across all channels
Reputation Management
Own and scale review system
Rapidly increase review count and maintain high ratings
Implement systems that consistently generate client feedback
Intake & Conversion Optimization
Partner with intake team to increase booking and conversion rates
Analyze call flow, follow-up, and lead handling
Identify and fix conversion gaps
Vendor & Performance Management
Manage and hold all marketing vendors accountable
Replace underperforming vendors quickly
Ensure all efforts are ROI-driven
Reporting & Accountability
Report weekly on leads, consults, conversion rates, and cost per lead
Provide clear, data-driven insights and action plans
Take ownership of results, not just activity
Qualifications
5+ years of proven marketing experience with measurable results
Experience generating leads in a service-based or high-ticket environment (law firm strongly preferred)
Strong expertise in local SEO, Google Business, PPC, and lead generation systems
Demonstrated track record of increasing leads, consults, and revenue
Highly analytical and performance-driven mindset
Ability to move fast, take ownership, and operate with minimal oversight
What We Are Looking For
A high-output, results-driven individual not a coordinator or assistant
Someone who thinks in terms of revenue, not just marketing tasks
Comfortable being held accountable to clear performance metrics
Able to identify problems quickly and implement solutions without hand-holding
What Success Looks Like (First 90 Days)
Noticeable increase in consult volume across locations
Clear reporting and visibility into all marketing channels
Improved conversion rates and cost efficiency
Stronger presence in new markets
Important This is not a social media or content-only role. This position is responsible for driving measurable growth and revenue for the firm.
Equal Employment Opportunity Statement Zoecklein Law is an equal opportunity employer. We are committed to creating a workplace free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status in accordance with applicable federal, state, and local laws.
E-Verify Statement Zoecklein Law participates in E-Verify. All new hires will be required to complete Form I-9 and provide documentation establishing identity and authorization to work in the United States.
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Key Responsibilities Lead Generation & Growth
Drive consistent, qualified consultation volume across all offices
Develop and execute aggressive local marketing strategies for new markets (St. Petersburg, West Palm Beach, etc.)
Own and optimize cost per lead, cost per consult, and ROI
Digital Presence
Fully manage and optimize Google Business Profiles across all locations
Own SEO strategy and execution (local + organic growth)
Oversee and optimize paid advertising campaigns (Google Ads, LSAs, etc.)
Ensure strong, consistent brand presence across all channels
Reputation Management
Own and scale review system
Rapidly increase review count and maintain high ratings
Implement systems that consistently generate client feedback
Intake & Conversion Optimization
Partner with intake team to increase booking and conversion rates
Analyze call flow, follow-up, and lead handling
Identify and fix conversion gaps
Vendor & Performance Management
Manage and hold all marketing vendors accountable
Replace underperforming vendors quickly
Ensure all efforts are ROI-driven
Reporting & Accountability
Report weekly on leads, consults, conversion rates, and cost per lead
Provide clear, data-driven insights and action plans
Take ownership of results, not just activity
Qualifications
5+ years of proven marketing experience with measurable results
Experience generating leads in a service-based or high-ticket environment (law firm strongly preferred)
Strong expertise in local SEO, Google Business, PPC, and lead generation systems
Demonstrated track record of increasing leads, consults, and revenue
Highly analytical and performance-driven mindset
Ability to move fast, take ownership, and operate with minimal oversight
What We Are Looking For
A high-output, results-driven individual not a coordinator or assistant
Someone who thinks in terms of revenue, not just marketing tasks
Comfortable being held accountable to clear performance metrics
Able to identify problems quickly and implement solutions without hand-holding
What Success Looks Like (First 90 Days)
Noticeable increase in consult volume across locations
Clear reporting and visibility into all marketing channels
Improved conversion rates and cost efficiency
Stronger presence in new markets
Important This is not a social media or content-only role. This position is responsible for driving measurable growth and revenue for the firm.
Equal Employment Opportunity Statement Zoecklein Law is an equal opportunity employer. We are committed to creating a workplace free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status in accordance with applicable federal, state, and local laws.
E-Verify Statement Zoecklein Law participates in E-Verify. All new hires will be required to complete Form I-9 and provide documentation establishing identity and authorization to work in the United States.
#J-18808-Ljbffr