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Strategic Industry Business Developer - TX

Generac Power Systems, Dallas, TX, United States


We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Overview Generac Industrial Strategic Programs (GISP) is charged with creating and scaling new growth markets for Generac Industrial Energy. This role is built for a

front‑end market creator

—someone who aggressively identifies opportunity, opens doors, and converts complex energy challenges into executed commercial projects.

The Strategic Industry Business Developer will

hunt, originate, and close

large, integrated distributed energy solutions across priority Texas markets. This individual will not wait for inbound leads or fully defined opportunities. Instead, they will proactively engage customers, shape demand, structure solutions, and drive projects from first conversation through execution.

This role requires deep fluency in distributed energy resources, strong commercial instincts, and the confidence to operate independently in ambiguous, fast‑moving markets. Success is measured by

pipeline

created,

opportunities advanced, and revenue delivered

—not activity for activity’s sake.

Responsibilities

Originate and aggressively pursue

new customer opportunities across priority markets including:

Texas Backup Power Package (TBPPP)

Data Centers

Commercial & Industrial (C&I)

Distributed Utility Capacity

Oil & Gas

Build and own a

self‑generated pipeline

of high‑value projects, driving opportunities from early discovery through commercial close.

Act as the

primary deal driver , leading customer engagement, shaping project scope, and coordinating internal resources to advance execution.

Identify target customers, developers, utilities, and partners; initiate conversations; and convert market signals into actionable opportunities.

Clearly and persuasively position Generac’s integrated solutions—generators, BESS, controls, and microgrids—against competing alternatives.

Work cross‑functionally with technical, deal structuring, and product teams to translate customer needs into commercially viable solutions.

Identify barriers to deal execution (technical, commercial, regulatory) and proactively work to remove them.

Develop and maintain strong external relationships with Generac Industrial Distributors, EPCs, developers, financiers, and end customers to accelerate deal flow.

Maintain deep working knowledge of Generac’s technology stack (engines, storage, multi‑asset controls, PV, fuel cells, energy management) and apply it to real‑world customer problems.

Operate with high autonomy while aligning to strategic direction from the Senior Director of Strategy and Growth.

Minimum Qualifications

Master’s degree or equivalent experience

8 years of sales or business development experience selling directly into the assigned industry

Ability to travel up to 50%

Preferred Qualifications

Located in a major Texas market with the ability to leverage a local, active industry network.

Proven experience

originating

behind‑the‑meter Commercial & Industrial DER projects, including understanding how projects are financed and monetized.

More than 5 years of demonstrated success in

hunting, creating, and closing

opportunities in DER, microgrids, backup power, or adjacent energy markets.

Established relationships with customers, developers, EPCs, utilities, or partners that can be converted into near‑term pipeline.

Track record of operating effectively in unstructured environments where success depends on initiative, persistence, and judgment.

Great Reasons to work for Generac

Competitive Benefits: Health, Dental, Vision, 401k and many more

Make a positive impact. Generac has always been community‑minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.

Build technology that matters: Be part of Generac’s transformation into an energy technology leader—designing cloud and data platforms that support cleaner, more sustainable power solutions at scale, including generators, battery storage (BESS), and microgrid systems.

Own meaningful architecture at scale: This role isn’t maintenance‑only—you’ll lead re‑architecture efforts for high‑volume, industrial IoT and telematics data systems, shaping the future of Generac’s Industrial Cloud and Generac Link platforms.

Work with strong engineering talent in a collaborative culture: Join a team known for deep technical expertise, thoughtful design discussions, and a startup‑like mindset within a large, stable organization—where autonomy, curiosity, and collaboration are truly valued.

Grow your impact and influence: As the senior data architecture leader, you’ll mentor engineers, influence platform strategy, and expand your reach across product, ML, and engineering teams while helping define how data powers Generac’s next generation of services.

Physical Demands While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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