Dermatology Thought Leader Liaison
AbbVie, Columbia, SC, United States
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience – and products and services in our Allergan Aesthetics portfolio.
Job Description This is a field-based position. Talent will be hired at a level commensurate with experience. Geography includes Virginia, North Carolina & South Carolina.
The Dermatology Thought Leader Liaison (TLL) is a key member of the brand strategic marketing team. The TLL is the primary point of contact for the AbbVie Marketing team within an assigned region, interacting with External Experts for the purpose of gathering on‑label insight aligned to company strategic plans for a specific therapeutic area. Additionally, the TLL partners with franchise marketing leads and field leaders to help develop regional commercial marketing plans and help ensure/monitor execution is consistent with regional and national strategy.
Key Responsibilities Thought Leader Engagement and Development
Interact with national, regional and local External Experts, emerging leaders, and relevant patient and professional associations within the assigned region to identify collaboration and sponsorship opportunities aligned with marketing strategies.
Develop regional engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement.
Peer to Peer Support
Identify and recruit faculty for national series rollout and speaker training.
Consult with HCPs on peer‑to‑peer content development.
Provide training on HCP‑led slide deck content, updates, and how the content aligns to brand strategy.
Identify key KOLs for national and regional conference product theaters.
Uncover regional speaker program opportunities based on local market dynamics, providing guidance on speaker selection and content to align speaker to local audience.
Marketing Initiatives
Lead projects compliantly and effectively through the promotional review process to deliver high‑quality work in a timely fashion while ensuring that regulatory guidelines and AbbVie policies and processes are followed.
Provide in‑depth insights to the Integrated Brand Team and commercial senior leadership based on brand key business questions that will inform marketing strategy, resource optimization and tactic development to drive brand performance.
Lead field‑competitive insights for the assigned region.
Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, and attend and/or assist in advisory board facilitation.
Understand a specific geographical area’s market drivers, competitive landscape and provider dynamics.
Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, Consumer Marketing and IT.
Marketing Leader in Key Accounts
Demonstrate in‑depth understanding of external and internal drivers within accounts.
Lead marketing for key accounts and institutions in the assigned region, connecting AbbVie’s Integrated Brand Teams to potential collaboration opportunities.
Align and prioritize account initiatives for IBT.
Scope and Key Skills
Manage effective written and oral communications with External Experts, confidently representing and protecting AbbVie’s interests during interactions and collaborations with external stakeholders.
Translate market trends, insights and competitive practices to identify key business opportunities and use them to develop strategic and tactical plans.
Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Use appropriate data sources to evaluate the effectiveness of promotional tactics and develop business strategy.
Collaborate with strong team orientation and influence without authority to accomplish results.
Track and manage the marketing budget, including conventions, advisory board meetings, speaker programs and meetings within the assigned budget.
Consistently manage multiple projects to deliver high‑quality work product in a timely fashion.
Adhere to regulatory guidelines and knowledge of applicable regulations and standards affecting pharmaceutical products (e.g., CFR 210/211, cGMP). Significant healthcare experience is required.
Understand attributes of other AbbVie internal functional areas and the impact of relevant decisions.
Qualifications
Bachelor’s Degree required.
Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred).
Travel up to 60% of the time, including some weekends.
Collaborative working style, able to work across an integrated team of colleagues and understand priorities and key responsibilities that impact the business.
Drive a personal auto or company car or truck, or a powered piece of material handling equipment.
Valid driver’s license; ability to pass a pre‑employment drug screening test and meet safe driving requirements.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short‑term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole and absolute discretion until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only – to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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Job Description This is a field-based position. Talent will be hired at a level commensurate with experience. Geography includes Virginia, North Carolina & South Carolina.
The Dermatology Thought Leader Liaison (TLL) is a key member of the brand strategic marketing team. The TLL is the primary point of contact for the AbbVie Marketing team within an assigned region, interacting with External Experts for the purpose of gathering on‑label insight aligned to company strategic plans for a specific therapeutic area. Additionally, the TLL partners with franchise marketing leads and field leaders to help develop regional commercial marketing plans and help ensure/monitor execution is consistent with regional and national strategy.
Key Responsibilities Thought Leader Engagement and Development
Interact with national, regional and local External Experts, emerging leaders, and relevant patient and professional associations within the assigned region to identify collaboration and sponsorship opportunities aligned with marketing strategies.
Develop regional engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement.
Peer to Peer Support
Identify and recruit faculty for national series rollout and speaker training.
Consult with HCPs on peer‑to‑peer content development.
Provide training on HCP‑led slide deck content, updates, and how the content aligns to brand strategy.
Identify key KOLs for national and regional conference product theaters.
Uncover regional speaker program opportunities based on local market dynamics, providing guidance on speaker selection and content to align speaker to local audience.
Marketing Initiatives
Lead projects compliantly and effectively through the promotional review process to deliver high‑quality work in a timely fashion while ensuring that regulatory guidelines and AbbVie policies and processes are followed.
Provide in‑depth insights to the Integrated Brand Team and commercial senior leadership based on brand key business questions that will inform marketing strategy, resource optimization and tactic development to drive brand performance.
Lead field‑competitive insights for the assigned region.
Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, and attend and/or assist in advisory board facilitation.
Understand a specific geographical area’s market drivers, competitive landscape and provider dynamics.
Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, Consumer Marketing and IT.
Marketing Leader in Key Accounts
Demonstrate in‑depth understanding of external and internal drivers within accounts.
Lead marketing for key accounts and institutions in the assigned region, connecting AbbVie’s Integrated Brand Teams to potential collaboration opportunities.
Align and prioritize account initiatives for IBT.
Scope and Key Skills
Manage effective written and oral communications with External Experts, confidently representing and protecting AbbVie’s interests during interactions and collaborations with external stakeholders.
Translate market trends, insights and competitive practices to identify key business opportunities and use them to develop strategic and tactical plans.
Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Use appropriate data sources to evaluate the effectiveness of promotional tactics and develop business strategy.
Collaborate with strong team orientation and influence without authority to accomplish results.
Track and manage the marketing budget, including conventions, advisory board meetings, speaker programs and meetings within the assigned budget.
Consistently manage multiple projects to deliver high‑quality work product in a timely fashion.
Adhere to regulatory guidelines and knowledge of applicable regulations and standards affecting pharmaceutical products (e.g., CFR 210/211, cGMP). Significant healthcare experience is required.
Understand attributes of other AbbVie internal functional areas and the impact of relevant decisions.
Qualifications
Bachelor’s Degree required.
Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred).
Travel up to 60% of the time, including some weekends.
Collaborative working style, able to work across an integrated team of colleagues and understand priorities and key responsibilities that impact the business.
Drive a personal auto or company car or truck, or a powered piece of material handling equipment.
Valid driver’s license; ability to pass a pre‑employment drug screening test and meet safe driving requirements.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short‑term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole and absolute discretion until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only – to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
#J-18808-Ljbffr