Commercial Marketing Manager - Israel/ US East Coast
MeMed, Boston, MA, United States
We are looking for a Commercial Marketing Director to own MeMed’s commercial marketing strategy. This role is responsible for leading value proposition, driving competitive strategy, enabling sales execution, and ensuring strong post-launch performance and market adoption. This is a highly cross-functional role, focused on commercial impact and execution excellence.
Key Responsibilities
Define, refine, and continuously adjust value propositions and product messaging to support commercial growth across markets.
Translate clinical and product value into compelling, differentiated commercial narratives.
Partner with Product, Sales, Medical, and, Regulatory, Market Access to ensure alignment on positioning and pricing strategy.
Analyze current and emerging competitors, technologies, and market trends.
Identify and articulate key differentiators and competitive advantages.
Anticipate competitor moves and develop contingency and response plans.
Equip commercial teams with clear competitive intelligence and guidance.
Lead development of sales collateral, including Pitch decks and presentations, One-pagers and product sheets, Objection-handling guides
Plan, coordinate, and deliver sales training to ensure strong product knowledge and confident field execution.
4 Marcom Management & Demand Generation
Manage and oversight all marketing communications (Marcom) activities to support commercial objective including brand development, public relations, digital campaigns, website strategy, trade show participation, and thought leadership.
Lead demand and lead generation initiatives, with a strong focus on events, congresses, and field-driven activities.
5. Proficient and Intentional Use of AI Tools
Leverage AI tools to increase speed, quality, and effectiveness across planning, content development, analysis, and execution.
Actively model and normalize AI-augmented workflows within the team to increase productivity and impact.
6. Post-Launch Performance & Optimization
Partner closely with product marketing to monitor and analyze post-launch metrics, including Product adoption, Sales performance, Customer feedback and Competitive response.
7. KOL & Advisory Strategy
Collaborate closely with Medical and ScientificAffairs on KOL planning and execution.
Qualifications & Experience
8–12+ years of experience in commercial marketing, in MedTech, IVD, diagnostics, or life sciences.
Strong experience working closely with sales teams and commercial leadership, in global and US-focused markets.
Proven success in launching and growing medical or diagnostic products, including GTM planning, sales enablement, and campaign execution.
Proven ability to integrate AI tools and intelligent agents into marketing workflows to enhance productivity, insights, and overall marketing impact.
Proven ability to operate at both strategic and hands‑on levels; a 'make things happen' approach with a bias for action and ownership.
Results‑driven with a strong sense of accountability.
Proven ability to translate complex clinical or technical value into clear commercial messaging.
Hands‑on experience with sales enablement, competitive strategy, and post‑launch optimization.
Strong cross‑functional leadership skills, with the ability to influence without authority.
Excellent communication, storytelling, and stakeholder‑management capabilities.
Experience working in regulated environments and with Medical and Regulatory teams.
Advanced degree in life sciences, business, or related field – preferred.
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Key Responsibilities
Define, refine, and continuously adjust value propositions and product messaging to support commercial growth across markets.
Translate clinical and product value into compelling, differentiated commercial narratives.
Partner with Product, Sales, Medical, and, Regulatory, Market Access to ensure alignment on positioning and pricing strategy.
Analyze current and emerging competitors, technologies, and market trends.
Identify and articulate key differentiators and competitive advantages.
Anticipate competitor moves and develop contingency and response plans.
Equip commercial teams with clear competitive intelligence and guidance.
Lead development of sales collateral, including Pitch decks and presentations, One-pagers and product sheets, Objection-handling guides
Plan, coordinate, and deliver sales training to ensure strong product knowledge and confident field execution.
4 Marcom Management & Demand Generation
Manage and oversight all marketing communications (Marcom) activities to support commercial objective including brand development, public relations, digital campaigns, website strategy, trade show participation, and thought leadership.
Lead demand and lead generation initiatives, with a strong focus on events, congresses, and field-driven activities.
5. Proficient and Intentional Use of AI Tools
Leverage AI tools to increase speed, quality, and effectiveness across planning, content development, analysis, and execution.
Actively model and normalize AI-augmented workflows within the team to increase productivity and impact.
6. Post-Launch Performance & Optimization
Partner closely with product marketing to monitor and analyze post-launch metrics, including Product adoption, Sales performance, Customer feedback and Competitive response.
7. KOL & Advisory Strategy
Collaborate closely with Medical and ScientificAffairs on KOL planning and execution.
Qualifications & Experience
8–12+ years of experience in commercial marketing, in MedTech, IVD, diagnostics, or life sciences.
Strong experience working closely with sales teams and commercial leadership, in global and US-focused markets.
Proven success in launching and growing medical or diagnostic products, including GTM planning, sales enablement, and campaign execution.
Proven ability to integrate AI tools and intelligent agents into marketing workflows to enhance productivity, insights, and overall marketing impact.
Proven ability to operate at both strategic and hands‑on levels; a 'make things happen' approach with a bias for action and ownership.
Results‑driven with a strong sense of accountability.
Proven ability to translate complex clinical or technical value into clear commercial messaging.
Hands‑on experience with sales enablement, competitive strategy, and post‑launch optimization.
Strong cross‑functional leadership skills, with the ability to influence without authority.
Excellent communication, storytelling, and stakeholder‑management capabilities.
Experience working in regulated environments and with Medical and Regulatory teams.
Advanced degree in life sciences, business, or related field – preferred.
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