Senior Strategy Lead (Brand & Growth)
Objective Brand, Denver, CO, United States
The role for strategic builders who operate at the intersection of positioning, brand architecture, and measurable growth.
Objective Brand builds and scales growth‑ready brands for forward‑thinking financial firms. Through strategy, design, and full‑funnel marketing, we help good‑hearted companies communicate at a higher level—and grow in the right direction.
We’re seeking a Senior Strategy Lead (Brand & Growth) who thrives in ambiguity, leads client conversations with confidence, and can translate deep research into campaigns that drive business outcomes. This person will own strategic direction across a portfolio of long‑term client partnerships.
What You'll Own Strategic Direction
Own brand and go‑to‑market strategy for a portfolio of retained clients
Lead founder discovery, stakeholder interviews, and executive workshops
Develop positioning frameworks, messaging architecture, and campaign platforms
Translate business objectives into clear strategic roadmaps
Design full‑funnel strategy rooted in positioning
Map customer journeys and identify high‑leverage growth opportunities
Define KPIs that align with business goals
Ensure strategy connects to measurable outcomes
Present strategy in a way executives understand and buy into
Challenge assumptions thoughtfully
Elevate conversations beyond surface‑level marketing requests
Internal Orchestration
Align designers, copywriters, and growth partners around a clear vision
Manage strategic timelines and ensure cohesion across initiatives
Help evolve Objective Brand’s internal frameworks and IP
Who You Are
6+ years in brand strategy, integrated marketing strategy, or growth strategy
Comfortable moving between big‑picture positioning and practical execution
Confident leading executive‑level conversations
Analytical enough to respect performance metrics without being defined by them
High ownership, low ego
Strong business acumen
Taste level aligned with timeless, premium brands
Entrepreneurial and comfortable in ambiguity
Bonus Points
Experience in financial services or other high‑trust industries
Experience leading rebrands or category positioning
Exposure to growth marketing and funnel architecture
Art direction or creative leadership experience
Built systems or frameworks inside a growing company
What You'll Get
Fully remote
Base salary: $90,000–$115,000, with clear path for increased responsibility and compensation over time
Performance‑based bonus opportunities tied to client impact and studio growth
Fully‑paid medical insurance
Dental and vision insurance
401k (up to 5% match)
15 days PTO on day one (increasing over time)
10 paid holidays + 3 floating holidays
Autonomy over your work
Team retreats
Pet stipend
Direct exposure to high‑level strategic decision making
Why This Role Matters We’re growing. Our client roster is expanding, demand remains strong, and the partnerships we steward are becoming more sophisticated.
As that happens, the work gets more interconnected. Positioning impacts hiring, messaging impacts recruiting, and campaigns impact long‑term brand equity. We need someone who can see those connections clearly and proactively guide direction across them.
This role carries weight. It strengthens our partnership model and helps shape the businesses we work with.
Join Objective Brand on the ground floor and be a part of building dynamic work that challenges norms and reshapes what a dated industry looks like. We’re on a mission to amplify the voices of good people in finance and contribute to shaping a more equitable future.
Our team values kindness, patience, effort, and thoughtfulness. Treat people well and work hard, and good things happen. If you agree, apply below and see if we could be a fit.
#J-18808-Ljbffr
Objective Brand builds and scales growth‑ready brands for forward‑thinking financial firms. Through strategy, design, and full‑funnel marketing, we help good‑hearted companies communicate at a higher level—and grow in the right direction.
We’re seeking a Senior Strategy Lead (Brand & Growth) who thrives in ambiguity, leads client conversations with confidence, and can translate deep research into campaigns that drive business outcomes. This person will own strategic direction across a portfolio of long‑term client partnerships.
What You'll Own Strategic Direction
Own brand and go‑to‑market strategy for a portfolio of retained clients
Lead founder discovery, stakeholder interviews, and executive workshops
Develop positioning frameworks, messaging architecture, and campaign platforms
Translate business objectives into clear strategic roadmaps
Design full‑funnel strategy rooted in positioning
Map customer journeys and identify high‑leverage growth opportunities
Define KPIs that align with business goals
Ensure strategy connects to measurable outcomes
Present strategy in a way executives understand and buy into
Challenge assumptions thoughtfully
Elevate conversations beyond surface‑level marketing requests
Internal Orchestration
Align designers, copywriters, and growth partners around a clear vision
Manage strategic timelines and ensure cohesion across initiatives
Help evolve Objective Brand’s internal frameworks and IP
Who You Are
6+ years in brand strategy, integrated marketing strategy, or growth strategy
Comfortable moving between big‑picture positioning and practical execution
Confident leading executive‑level conversations
Analytical enough to respect performance metrics without being defined by them
High ownership, low ego
Strong business acumen
Taste level aligned with timeless, premium brands
Entrepreneurial and comfortable in ambiguity
Bonus Points
Experience in financial services or other high‑trust industries
Experience leading rebrands or category positioning
Exposure to growth marketing and funnel architecture
Art direction or creative leadership experience
Built systems or frameworks inside a growing company
What You'll Get
Fully remote
Base salary: $90,000–$115,000, with clear path for increased responsibility and compensation over time
Performance‑based bonus opportunities tied to client impact and studio growth
Fully‑paid medical insurance
Dental and vision insurance
401k (up to 5% match)
15 days PTO on day one (increasing over time)
10 paid holidays + 3 floating holidays
Autonomy over your work
Team retreats
Pet stipend
Direct exposure to high‑level strategic decision making
Why This Role Matters We’re growing. Our client roster is expanding, demand remains strong, and the partnerships we steward are becoming more sophisticated.
As that happens, the work gets more interconnected. Positioning impacts hiring, messaging impacts recruiting, and campaigns impact long‑term brand equity. We need someone who can see those connections clearly and proactively guide direction across them.
This role carries weight. It strengthens our partnership model and helps shape the businesses we work with.
Join Objective Brand on the ground floor and be a part of building dynamic work that challenges norms and reshapes what a dated industry looks like. We’re on a mission to amplify the voices of good people in finance and contribute to shaping a more equitable future.
Our team values kindness, patience, effort, and thoughtfulness. Treat people well and work hard, and good things happen. If you agree, apply below and see if we could be a fit.
#J-18808-Ljbffr