Marketing Operations Manager
Casepoint, Washington, District of Columbia, United States
Title: Marketing Operations Manager
Department: Sales
Reports To: Director of Revenue Operations
Work Location & Flexibility: We are headquartered in Washington, D.C., and this role is eligible for remote work from the following states: AR, AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, KS, KY, LA, MA, MD, MI, MN, NC, NH, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TX, VA, WA, WI, WV, WY. If you live outside these states, unfortunately we’re not able to consider your application at this time.
Casepoint is looking for a Marketing Operations Manager to be the engine behind a scalable, data‑driven go‑to‑market motion. In this role, you’ll sit at the intersection of strategy, systems, data, and execution, partnering closely with Marketing, Sales, Revenue Operations, and Product to ensure our marketing efforts are focused, measurable, and built to scale.
Reporting to the Director of Revenue Operations, you’ll own the marketing technology stack (including HubSpot), optimize funnel performance from top‑of‑funnel through revenue, and turn insights into action. This is a highly visible role for someone who loves building strong operational foundations, improving how teams work, and using data to drive better decisions.
What You’ll Do (Key Responsibilities)
Own and continuously optimize the marketing operations function, from planning through execution and measurement
Build andmaintainfunnel reporting, dashboards, and KPIs across TOFU through revenue in partnership with GTM leadership
Drive campaign measurement and attribution, ensuring clear visibility into what’s working — and why
Monitor BDR performance and support the team through analytics, reporting, and compensation insights
Support annual and quarterly planning with data‑backed insights and forecasts
Own and administer the marketing tech stack, including HubSpot andSalesloft, providing ongoing support and enablement
Partner with Sales andRevOpsto align on lead management, scoring, routing, and SLAs
Work comfortably across sales and marketing technologies such as 6sense, ZoomInfo, Pocus, and similar tools to pull reports,maintaindata hygiene, and support integrations
Ensure data integrity, compliance, and operational best practices across systems
Develop best practices andmaintainSOPs for deploying multiple, multi‑channel campaigns effectively
Establish and improve marketing processes, documentation, and governance
Partner with cross‑functional teams to turn insights into operational improvements
Track the marketing budget and help prioritize spend across channels
What You Bring To The Team
5+ years of Revenue Operations (Sales and/or Marketing Operations) experience in a B2B environment; at least 2 years of Marketing Operations experience preferred
Deep experience with HubSpot; working knowledge of Salesforce strongly preferred
Strong understanding of B2B funnel metrics, attribution models, and pipeline reporting
Experience in B2B SaaS or subscription‑based businesses
Strong analytical skills witha track recordof translating data into actionable insights
Proven ability to partner cross‑functionally with Marketing, Sales,RevOps, and Product
Experience inGovTech, LegalTech, or other regulated B2B environments
Familiarity with ABM tools, intent data, and multi‑touch attribution (e.g., 6sense, Pocus)
SQL, BI tools, or advanced analytics experience
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Department: Sales
Reports To: Director of Revenue Operations
Work Location & Flexibility: We are headquartered in Washington, D.C., and this role is eligible for remote work from the following states: AR, AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, KS, KY, LA, MA, MD, MI, MN, NC, NH, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TX, VA, WA, WI, WV, WY. If you live outside these states, unfortunately we’re not able to consider your application at this time.
Casepoint is looking for a Marketing Operations Manager to be the engine behind a scalable, data‑driven go‑to‑market motion. In this role, you’ll sit at the intersection of strategy, systems, data, and execution, partnering closely with Marketing, Sales, Revenue Operations, and Product to ensure our marketing efforts are focused, measurable, and built to scale.
Reporting to the Director of Revenue Operations, you’ll own the marketing technology stack (including HubSpot), optimize funnel performance from top‑of‑funnel through revenue, and turn insights into action. This is a highly visible role for someone who loves building strong operational foundations, improving how teams work, and using data to drive better decisions.
What You’ll Do (Key Responsibilities)
Own and continuously optimize the marketing operations function, from planning through execution and measurement
Build andmaintainfunnel reporting, dashboards, and KPIs across TOFU through revenue in partnership with GTM leadership
Drive campaign measurement and attribution, ensuring clear visibility into what’s working — and why
Monitor BDR performance and support the team through analytics, reporting, and compensation insights
Support annual and quarterly planning with data‑backed insights and forecasts
Own and administer the marketing tech stack, including HubSpot andSalesloft, providing ongoing support and enablement
Partner with Sales andRevOpsto align on lead management, scoring, routing, and SLAs
Work comfortably across sales and marketing technologies such as 6sense, ZoomInfo, Pocus, and similar tools to pull reports,maintaindata hygiene, and support integrations
Ensure data integrity, compliance, and operational best practices across systems
Develop best practices andmaintainSOPs for deploying multiple, multi‑channel campaigns effectively
Establish and improve marketing processes, documentation, and governance
Partner with cross‑functional teams to turn insights into operational improvements
Track the marketing budget and help prioritize spend across channels
What You Bring To The Team
5+ years of Revenue Operations (Sales and/or Marketing Operations) experience in a B2B environment; at least 2 years of Marketing Operations experience preferred
Deep experience with HubSpot; working knowledge of Salesforce strongly preferred
Strong understanding of B2B funnel metrics, attribution models, and pipeline reporting
Experience in B2B SaaS or subscription‑based businesses
Strong analytical skills witha track recordof translating data into actionable insights
Proven ability to partner cross‑functionally with Marketing, Sales,RevOps, and Product
Experience inGovTech, LegalTech, or other regulated B2B environments
Familiarity with ABM tools, intent data, and multi‑touch attribution (e.g., 6sense, Pocus)
SQL, BI tools, or advanced analytics experience
#J-18808-Ljbffr