Podcast & Digital Marketing Producer: Haslam College of Business - UTK
Haslam College of Business at the University of Tennessee, Knoxville, TN, United States
Job Description
The Haslam College of Business Office of Marketing & Public Relations seeks a Podcast and Digital Marketing Producer (Full-Time, Exempt). This position oversees the development, production, and promotion of a business college podcast and related digital marketing campaigns. This role blends content strategy, research, digital storytelling, and audience engagement to expand the reach and impact of podcast programming across digital platforms. The Podcast and Marketing Producer unites communications, marketing, and academic partners to facilitate podcast content creation and digital promotion using social media and SEO/GEO/AEO best practices. This role directly influences the visibility, reputation, and audience engagement of Haslam's podcast initiatives and digital marketing efforts, supporting college and institutional storytelling and outreach.
Responsibilities Podcast Content Development
Serve as the subject matter expert to inform and shape the content of the HCB podcast
Research, identify, and select potential podcast guests aligned with university priorities, academic expertise, and audience interests
Develop and present episode concepts, discussion topics, and interview questions
Prepare background research and briefing materials for podcast episodes
Coordinate editorial planning, content calendars, and podcast‑related activities
Align podcast themes and messaging with institutional brand, mission, and storytelling goals
Identify trends in higher education and student life to inform episode topics
Draft episode outlines, show notes, titles, and promotional copy
Review and refine content to ensure accuracy, clarity, and consistency with university standards
Evaluate listener feedback and engagement metrics to inform future content decisions
Digital Marketing & Promotion
Develop and execute digital marketing strategies to promote podcast episodes and related initiatives
Create compelling written and visual content to support podcast promotion across websites, social media platforms, digital ad campaigns, email campaigns, and other digital channels
Apply SEO/GEO/AEO best practices to podcast descriptions, digital ads, show notes, web pages, and promotional content to increase discoverability and engagement
Generate data‑informed improvements to content strategy and digital outreach
Coordinate with designers, videographers, and marketing colleagues to produce creative promotional materials
Social Media Management & Engagement
Manage and monitor social media accounts for the HCB podcast, including content creation, scheduling, posting, and community engagement
Track audience engagement, respond to comments and messages as appropriate, and help foster an active online community
Analyze social media and podcast performance metrics to inform content and promotional strategies
Be primary content creator and manager of college‑owned podcast social media accounts
Episode and overall reporting of podcast analytics to college partners and administration
Collaboration & Support
Coordinate with campus partners, host, staff, agency partners, and external guests to support podcast production and promotion
Stay current on podcasting trends, digital marketing best practices, and higher education communications strategies
Perform other related duties as assigned
Qualifications Required Qualifications
Education: Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or related field
Experience: 2–4 years of experience in podcast production support, digital marketing, social media management, or content development
Knowledge, Skills, Abilities
Excellent organizational and project management skills
Strong research and interview preparation abilities
Creative thinker with attention to detail
Ability to work collaboratively and manage multiple priorities in a deadline‑driven environment
Strong writing and editing skills with the ability to tailor content for multiple platforms
Working knowledge of SEO principles and digital content optimization
Experience managing social media platforms and engagement strategies
Experience managing digital ad campaigns
Preferred Qualifications Experience
Experience working in higher education, media, or mission‑driven organizations
Experience using analytics tools to measure digital performance
Knowledge, Skills, Abilities
Familiarity with podcast production workflows, platforms, and distribution channels
Basic knowledge of audio or video editing tools
Work Location
Location: Knoxville, TN – This position is hybrid, with 4 days in office and 1 day remote.
Compensation And Benefits
UT market range: 09
Find more information on the UT Market Range structure here
Find more information on UT Benefits here
Application Instructions
Resume
Cover Letter
List of 3 Professional References
Candidates are encouraged, though not required, to share a portfolio or link to any previous work, including campaign elements, creative assets, or production samples that demonstrate their experience.
About The College/Department/Division The Office of Marketing and Public Relations at the Haslam College of Business is dedicated to maintaining the college’s brand and identity while sharing the compelling stories of its students, alumni, faculty, and staff. Our work spans marketing campaigns, public relations, advertising, and analytics. We support executive and strategic communications for senior leadership and manage a range of publications and digital channels to shape and amplify the college’s voice.
About The Haslam College Of Business The Haslam College of Business, founded in 1914, sets the standard in developing future business leaders whose work positively impacts the world. More than 11,000 undergraduate, graduate and executive education students are taught by 290 faculty with dedicated staff members facilitating their needs. Haslam programs consist of seven departments and nine undergraduate majors. Its eight centers, institutes and forums, as well as its myriad graduate and executive education programs, reach across the for profit, not‑for‑profit and governmental sectors of business, with a heavy emphasis on practical research. UT was founded in 1794 and was designated as Tennessee’s land‑grant institution in 1879.
About Us The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service.
UT Knoxville offers over 900 programs of study across 14 degree‑granting colleges and schools. As Tennessee’s flagship land‑grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory.
The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.
UT Knoxville considers its employees its number one asset. With values that focus on work‑life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top‑tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone.
The university holds a strong commitment to its land‑grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.
Apply today and join the Tennessee Volunteer community!
#J-18808-Ljbffr
Responsibilities Podcast Content Development
Serve as the subject matter expert to inform and shape the content of the HCB podcast
Research, identify, and select potential podcast guests aligned with university priorities, academic expertise, and audience interests
Develop and present episode concepts, discussion topics, and interview questions
Prepare background research and briefing materials for podcast episodes
Coordinate editorial planning, content calendars, and podcast‑related activities
Align podcast themes and messaging with institutional brand, mission, and storytelling goals
Identify trends in higher education and student life to inform episode topics
Draft episode outlines, show notes, titles, and promotional copy
Review and refine content to ensure accuracy, clarity, and consistency with university standards
Evaluate listener feedback and engagement metrics to inform future content decisions
Digital Marketing & Promotion
Develop and execute digital marketing strategies to promote podcast episodes and related initiatives
Create compelling written and visual content to support podcast promotion across websites, social media platforms, digital ad campaigns, email campaigns, and other digital channels
Apply SEO/GEO/AEO best practices to podcast descriptions, digital ads, show notes, web pages, and promotional content to increase discoverability and engagement
Generate data‑informed improvements to content strategy and digital outreach
Coordinate with designers, videographers, and marketing colleagues to produce creative promotional materials
Social Media Management & Engagement
Manage and monitor social media accounts for the HCB podcast, including content creation, scheduling, posting, and community engagement
Track audience engagement, respond to comments and messages as appropriate, and help foster an active online community
Analyze social media and podcast performance metrics to inform content and promotional strategies
Be primary content creator and manager of college‑owned podcast social media accounts
Episode and overall reporting of podcast analytics to college partners and administration
Collaboration & Support
Coordinate with campus partners, host, staff, agency partners, and external guests to support podcast production and promotion
Stay current on podcasting trends, digital marketing best practices, and higher education communications strategies
Perform other related duties as assigned
Qualifications Required Qualifications
Education: Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or related field
Experience: 2–4 years of experience in podcast production support, digital marketing, social media management, or content development
Knowledge, Skills, Abilities
Excellent organizational and project management skills
Strong research and interview preparation abilities
Creative thinker with attention to detail
Ability to work collaboratively and manage multiple priorities in a deadline‑driven environment
Strong writing and editing skills with the ability to tailor content for multiple platforms
Working knowledge of SEO principles and digital content optimization
Experience managing social media platforms and engagement strategies
Experience managing digital ad campaigns
Preferred Qualifications Experience
Experience working in higher education, media, or mission‑driven organizations
Experience using analytics tools to measure digital performance
Knowledge, Skills, Abilities
Familiarity with podcast production workflows, platforms, and distribution channels
Basic knowledge of audio or video editing tools
Work Location
Location: Knoxville, TN – This position is hybrid, with 4 days in office and 1 day remote.
Compensation And Benefits
UT market range: 09
Find more information on the UT Market Range structure here
Find more information on UT Benefits here
Application Instructions
Resume
Cover Letter
List of 3 Professional References
Candidates are encouraged, though not required, to share a portfolio or link to any previous work, including campaign elements, creative assets, or production samples that demonstrate their experience.
About The College/Department/Division The Office of Marketing and Public Relations at the Haslam College of Business is dedicated to maintaining the college’s brand and identity while sharing the compelling stories of its students, alumni, faculty, and staff. Our work spans marketing campaigns, public relations, advertising, and analytics. We support executive and strategic communications for senior leadership and manage a range of publications and digital channels to shape and amplify the college’s voice.
About The Haslam College Of Business The Haslam College of Business, founded in 1914, sets the standard in developing future business leaders whose work positively impacts the world. More than 11,000 undergraduate, graduate and executive education students are taught by 290 faculty with dedicated staff members facilitating their needs. Haslam programs consist of seven departments and nine undergraduate majors. Its eight centers, institutes and forums, as well as its myriad graduate and executive education programs, reach across the for profit, not‑for‑profit and governmental sectors of business, with a heavy emphasis on practical research. UT was founded in 1794 and was designated as Tennessee’s land‑grant institution in 1879.
About Us The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service.
UT Knoxville offers over 900 programs of study across 14 degree‑granting colleges and schools. As Tennessee’s flagship land‑grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory.
The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.
UT Knoxville considers its employees its number one asset. With values that focus on work‑life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top‑tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone.
The university holds a strong commitment to its land‑grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.
Apply today and join the Tennessee Volunteer community!
#J-18808-Ljbffr