Brand Manager
Turning Point for God, Lakeside, CA, United States
Position Summary
The Brand Manager is a key member of the Passages team responsible for advancing and stewarding the Passages brand, ensuring it is strategically positioned, creatively expressed, and effectively executed across audio, YouTube and social media platforms. This position oversees brand positioning, audience development, content strategy, and multi-platform integration. This role includes producer-level responsibility for the full podcast production lifecycle, as well as oversight of social media strategy and execution. The Brand Manager ensures brand consistency, structured series development, timely production delivery, and measurable audience growth in alignment with ministry objectives. Responsibilities
Brand Strategy & Creative Oversight Serve as the primary steward of the Passages podcast and digital brand. Define and maintain the brand voice, messaging, and positioning across all platforms. Manage assigned creative, marketing, and production projects from concept through completion, ensuring deadlines, quality standards, and brand alignment are met. Create presentations, conceptual documents, and strategic materials for special initiatives. Conduct research to inform brand strategy, marketing campaigns, and product/resource development. Content Development & Programming Lead ideation and development of episode topics, thematic arcs, and structured series. Develop and manage content calendars aligned with ministry priorities and seasonal campaigns. Collaborate with producers/hosts, writers, and leadership to ensure theological and organizational alignment. Identify guest and partnership opportunities to expand brand visibility. Oversee repurposing of long-form content into short-form digital assets. Production & Script Oversight Manage the full podcast production lifecycle from planning through publishing. Coordinate scheduling, guest communication, recording logistics, and post-production review. Serve as Passages Script Supervisor: Prepare scripts for filming; Oversee script accuracy during production; Update final scripts post-production. Coordinate with executive leadership, creative staff, and production crew to ensure clarity and consistency; coordinate special production requests, acting as liaison between executive leadership, studio personnel, and creative teams. Oversee development of show notes, titles, descriptions, and platform optimization. Ensure timely publishing and distribution across platforms. Maintain production timelines, asset coordination, and quality standards. Social Media & Digital Brand Management Lead ongoing content creation, curation, and management of Passages’ social media platforms. Develop and execute platform-specific strategies to increase engagement and audience growth in support of revenue objectives. Oversee development of visually compelling, on-brand graphics aligned with current social trends. Schedule, publish, and monitor social media posts. Oversee community engagement and represent the Passages & Turning Point brand with professionalism and discernment. Monitor analytics and provide performance reports, including growth and engagement trends. Research emerging digital trends and identify new opportunities for expansion. Collaborate with the Digital Marketing Manager to identify high-performing content for paid promotion and amplification. Core Competencies
Spiritual Leadership:
Demonstrates a Christ-centered approach to work and relationships. Teamwork:
Builds positive and supportive relationships within the ministry, including employees, partners, and the community. Integrity:
Maintains a high standard of ethical and moral conduct. Creative Excellence:
Combines theological depth with creative clarity and brand cohesion. Project Management:
Highly organized with the ability to manage multiple deadlines in a fast-paced environment. Digital Fluency:
Strong understanding of social media trends, engagement strategy, and analytics. Communication:
Exceptional written and verbal communication skills with keen attention to detail. Professionalism:
Composed and attentive in both production environments and digital engagement spaces. Qualifications and Experience
Bachelor’s degree in Marketing, Communications, Media Production, or related field or equivalent experience. Minimum 3-7+ years of experience in brand management, podcast production, digital marketing, or social media strategy. Strong aesthetic judgment aligned with the Passages/Turning Point brand. Strong understanding of audience development and digital content strategy. Excellent written communication skills (copywriting, show notes, social captions). Understanding of SEO and platform optimization best practices. Strong project management and organizational skills. Proficiency in: Microsoft Office; Social media scheduling and analytics tools; Generative AI tools. Ability to: Think strategically while executing tactically; Work under pressure and meet firm deadlines; Adapt quickly in a fast-paced production environment; Maintain discretion and sound judgment. Working for Turning Point – What to Expect
Turning Point for God is committed to creating a dynamic culture that reflects our traditional Christian values and supports our employees’ God-given and unique abilities and skills. Our organization hires employees who share our Christian values and hold to beliefs that are not in conflict with Turning Point’s Employee Statement of Faith. Other
Position is exempt, full-time at Turning Point International Headquarters in Lakeside, CA Office hours are Monday – Friday 8:00 am – 5:00 pm. The expected salary for this position is $85,000 to $95,000. The actual compensation offered will depend on a variety of factors, including qualifications, experience, skills, and location. In addition to base salary, we offer a comprehensive benefits package. Must be a like-minded believer and share our passion to deliver the unchanging Word of God to an ever-changing world Generous medical, dental and vision insurance, with voluntary supplemental plans Health Savings Account (HSA) option Company-sponsored long-term disability insurance and short-term (outside of CA) Company-sponsored life Insurance 403(b) retirement savings plan with employer contribution Eleven paid holidays Accrued vacation and sick time Yearly paid time off Note: This description reflects management’s definition of essential functions for this position and may be adjusted. Turning Point for God reserves the right to modify job descriptions at any time. Candidates must align with and support the Statement of Faith as a condition of employment.
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The Brand Manager is a key member of the Passages team responsible for advancing and stewarding the Passages brand, ensuring it is strategically positioned, creatively expressed, and effectively executed across audio, YouTube and social media platforms. This position oversees brand positioning, audience development, content strategy, and multi-platform integration. This role includes producer-level responsibility for the full podcast production lifecycle, as well as oversight of social media strategy and execution. The Brand Manager ensures brand consistency, structured series development, timely production delivery, and measurable audience growth in alignment with ministry objectives. Responsibilities
Brand Strategy & Creative Oversight Serve as the primary steward of the Passages podcast and digital brand. Define and maintain the brand voice, messaging, and positioning across all platforms. Manage assigned creative, marketing, and production projects from concept through completion, ensuring deadlines, quality standards, and brand alignment are met. Create presentations, conceptual documents, and strategic materials for special initiatives. Conduct research to inform brand strategy, marketing campaigns, and product/resource development. Content Development & Programming Lead ideation and development of episode topics, thematic arcs, and structured series. Develop and manage content calendars aligned with ministry priorities and seasonal campaigns. Collaborate with producers/hosts, writers, and leadership to ensure theological and organizational alignment. Identify guest and partnership opportunities to expand brand visibility. Oversee repurposing of long-form content into short-form digital assets. Production & Script Oversight Manage the full podcast production lifecycle from planning through publishing. Coordinate scheduling, guest communication, recording logistics, and post-production review. Serve as Passages Script Supervisor: Prepare scripts for filming; Oversee script accuracy during production; Update final scripts post-production. Coordinate with executive leadership, creative staff, and production crew to ensure clarity and consistency; coordinate special production requests, acting as liaison between executive leadership, studio personnel, and creative teams. Oversee development of show notes, titles, descriptions, and platform optimization. Ensure timely publishing and distribution across platforms. Maintain production timelines, asset coordination, and quality standards. Social Media & Digital Brand Management Lead ongoing content creation, curation, and management of Passages’ social media platforms. Develop and execute platform-specific strategies to increase engagement and audience growth in support of revenue objectives. Oversee development of visually compelling, on-brand graphics aligned with current social trends. Schedule, publish, and monitor social media posts. Oversee community engagement and represent the Passages & Turning Point brand with professionalism and discernment. Monitor analytics and provide performance reports, including growth and engagement trends. Research emerging digital trends and identify new opportunities for expansion. Collaborate with the Digital Marketing Manager to identify high-performing content for paid promotion and amplification. Core Competencies
Spiritual Leadership:
Demonstrates a Christ-centered approach to work and relationships. Teamwork:
Builds positive and supportive relationships within the ministry, including employees, partners, and the community. Integrity:
Maintains a high standard of ethical and moral conduct. Creative Excellence:
Combines theological depth with creative clarity and brand cohesion. Project Management:
Highly organized with the ability to manage multiple deadlines in a fast-paced environment. Digital Fluency:
Strong understanding of social media trends, engagement strategy, and analytics. Communication:
Exceptional written and verbal communication skills with keen attention to detail. Professionalism:
Composed and attentive in both production environments and digital engagement spaces. Qualifications and Experience
Bachelor’s degree in Marketing, Communications, Media Production, or related field or equivalent experience. Minimum 3-7+ years of experience in brand management, podcast production, digital marketing, or social media strategy. Strong aesthetic judgment aligned with the Passages/Turning Point brand. Strong understanding of audience development and digital content strategy. Excellent written communication skills (copywriting, show notes, social captions). Understanding of SEO and platform optimization best practices. Strong project management and organizational skills. Proficiency in: Microsoft Office; Social media scheduling and analytics tools; Generative AI tools. Ability to: Think strategically while executing tactically; Work under pressure and meet firm deadlines; Adapt quickly in a fast-paced production environment; Maintain discretion and sound judgment. Working for Turning Point – What to Expect
Turning Point for God is committed to creating a dynamic culture that reflects our traditional Christian values and supports our employees’ God-given and unique abilities and skills. Our organization hires employees who share our Christian values and hold to beliefs that are not in conflict with Turning Point’s Employee Statement of Faith. Other
Position is exempt, full-time at Turning Point International Headquarters in Lakeside, CA Office hours are Monday – Friday 8:00 am – 5:00 pm. The expected salary for this position is $85,000 to $95,000. The actual compensation offered will depend on a variety of factors, including qualifications, experience, skills, and location. In addition to base salary, we offer a comprehensive benefits package. Must be a like-minded believer and share our passion to deliver the unchanging Word of God to an ever-changing world Generous medical, dental and vision insurance, with voluntary supplemental plans Health Savings Account (HSA) option Company-sponsored long-term disability insurance and short-term (outside of CA) Company-sponsored life Insurance 403(b) retirement savings plan with employer contribution Eleven paid holidays Accrued vacation and sick time Yearly paid time off Note: This description reflects management’s definition of essential functions for this position and may be adjusted. Turning Point for God reserves the right to modify job descriptions at any time. Candidates must align with and support the Statement of Faith as a condition of employment.
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