Growth-Driven Marketing Specialist - Rebrand & E-Commerce
Design Ergonomics, Fall River, MA, United States
Join us at Design Ergonomics and make an impact!
At Design Ergonomics, we think we’re pretty lucky! We work in a great environment filled with talented and creative co-workers and all the tools we need to do the work that inspires us. We have incredible customers who, over the course of 25 years, have become loyal fans of our brand. These customers are more like partners in the important work we do to design, equip, and train the best dental offices across North America.
We are seeking a Marketing Specialist
with web design experience
to play a key role in an exciting phase of growth for our company. This role will be central to rebranding our organization, launching a new e-commerce website, and improving performance through paid advertising and analytics. This role is technical yet creative, requiring a passion for creating exceptional customer experiences. The ideal candidate will have a strong appreciation for design and usability, ensuring our digital presence is both engaging and user-friendly. Key Responsibilities Support and execute a company-wide rebrand, including visual identity, messaging, and digital presence Lead the launch and ongoing optimization of our new e-commerce website, collaborating with internal stakeholders and external partners as needed Design, update, and maintain web pages with a strong focus on user experience, conversion, and brand consistency Plan, execute, and optimize paid digital advertising campaigns (e.g., Google Ads, social platforms) Track, analyze, and report on marketing performance metrics, translating data into actionable insights Collaborate closely with the Marketing Manager and executive team to align marketing efforts with business goals Ensure all marketing initiatives are mission-aligned, data-driven, and performance-focused Monitor and analyze website performance using search engine optimization (SEO) techniques, ensuring content is optimized for search visibility Independently research and learn about Google algorithms, AI implications for search results, and best practices for website performance Perform other related duties as assigned by management to support overall operations Key Qualifications BS in Marketing or equivalent work experience Proven experience in digital marketing, demonstrating a strong understanding of online strategies and trends 3+ years of experience with Web and Multimedia technologies, enhancing your ability to contribute effectively in this role Proficient in HTML, CSS, familiar with JavaScript, with a solid foundation in front-end development Familiarity with Adobe Creative Suite applications, including Photoshop, Illustrator, and Premiere, to support multimedia projects Hands-on experience with paid advertising campaigns Experience supporting or leading an e-commerce website Direct involvement in rebranding initiatives or major brand updates Strong understanding of marketing analytics and performance measurement Web design or CMS experience (e.g., Shopify, WordPress, or similar platforms) Career Path This role offers significant opportunities for professional growth within the company. As Marketing Specialists gain experience and deepen their understanding of our clients, services, and design processes, they may have the chance to advance to a Senior Marketing Specialist role. In this position, you would lead web development projects, collaborating closely with various teams to ensure that our digital content aligns with our company’s visions and marketing goals. Senior Marketing Specialists play a crucial role in shaping our online presence and may eventually oversee the entire marketing department, guiding the strategic direction of our digital initiatives. Your Benefits We offer a competitive compensation package along with a comprehensive benefits program that includes health insurance, dental insurance, company-paid vision insurance, company-paid life insurance, a 401(k) with company match, and a generous paid time off (PTO) package. In addition, you’ll be part of a collaborative and innovative team environment with opportunities for professional growth while helping design some of the top-performing dental offices across North America. Design Ergonomics is an equal employment opportunity (EEO) employer and strongly supports diversity in the workplace (m/f/d/v).
#J-18808-Ljbffr
with web design experience
to play a key role in an exciting phase of growth for our company. This role will be central to rebranding our organization, launching a new e-commerce website, and improving performance through paid advertising and analytics. This role is technical yet creative, requiring a passion for creating exceptional customer experiences. The ideal candidate will have a strong appreciation for design and usability, ensuring our digital presence is both engaging and user-friendly. Key Responsibilities Support and execute a company-wide rebrand, including visual identity, messaging, and digital presence Lead the launch and ongoing optimization of our new e-commerce website, collaborating with internal stakeholders and external partners as needed Design, update, and maintain web pages with a strong focus on user experience, conversion, and brand consistency Plan, execute, and optimize paid digital advertising campaigns (e.g., Google Ads, social platforms) Track, analyze, and report on marketing performance metrics, translating data into actionable insights Collaborate closely with the Marketing Manager and executive team to align marketing efforts with business goals Ensure all marketing initiatives are mission-aligned, data-driven, and performance-focused Monitor and analyze website performance using search engine optimization (SEO) techniques, ensuring content is optimized for search visibility Independently research and learn about Google algorithms, AI implications for search results, and best practices for website performance Perform other related duties as assigned by management to support overall operations Key Qualifications BS in Marketing or equivalent work experience Proven experience in digital marketing, demonstrating a strong understanding of online strategies and trends 3+ years of experience with Web and Multimedia technologies, enhancing your ability to contribute effectively in this role Proficient in HTML, CSS, familiar with JavaScript, with a solid foundation in front-end development Familiarity with Adobe Creative Suite applications, including Photoshop, Illustrator, and Premiere, to support multimedia projects Hands-on experience with paid advertising campaigns Experience supporting or leading an e-commerce website Direct involvement in rebranding initiatives or major brand updates Strong understanding of marketing analytics and performance measurement Web design or CMS experience (e.g., Shopify, WordPress, or similar platforms) Career Path This role offers significant opportunities for professional growth within the company. As Marketing Specialists gain experience and deepen their understanding of our clients, services, and design processes, they may have the chance to advance to a Senior Marketing Specialist role. In this position, you would lead web development projects, collaborating closely with various teams to ensure that our digital content aligns with our company’s visions and marketing goals. Senior Marketing Specialists play a crucial role in shaping our online presence and may eventually oversee the entire marketing department, guiding the strategic direction of our digital initiatives. Your Benefits We offer a competitive compensation package along with a comprehensive benefits program that includes health insurance, dental insurance, company-paid vision insurance, company-paid life insurance, a 401(k) with company match, and a generous paid time off (PTO) package. In addition, you’ll be part of a collaborative and innovative team environment with opportunities for professional growth while helping design some of the top-performing dental offices across North America. Design Ergonomics is an equal employment opportunity (EEO) employer and strongly supports diversity in the workplace (m/f/d/v).
#J-18808-Ljbffr