Social Media Coordinator
University of California, Santa Cruz, California, MO, United States
Job Summary
The Social Media Coordinator supports UC Scout's outreach and marketing efforts through the design and delivery of strategic social media content across multiple platforms. As a member of the Outreach team and working under the supervision of the Outreach and Marketing Supervisor, this role assists in the development and execution of social media campaigns across multiple platforms to accurately represent UC Scout to defined audiences.
The Social Media Coordinator creates and manages on-brand, on-message content designed to increase awareness of UC Scout's programs, services, and values, while contributing to established KPIs and organizational goals.
Responsibilities include coordinating content calendars, drafting and designing posts, monitoring engagement, and supporting broader outreach initiatives as part of a collaborative communications team.
Appointment Information Budgeted Salary: $28.88 - $41.19/hour. Salary commensurate with skills, qualifications and experience.
Benefits Level Eligibility: Full benefits
Schedule Information:
Full-time, Fixed
Percentage of Time: 100%, 40 Hours per Week
Days of the Week: Mon-Fri
Shift Includes: Day
Employee Classification: Career appointment
Job End Date: None
Work Location: Remote
Union Representation: COMMAS (CMSP), Communications and Marketing and Sales Professionals - CM Union
Job Code Classification: 007551 (MARKETING SPEC 2)
Travel: Never or Rarely
Job Duties 40% - Content Creation and Planning
Creates and maintains original, on-brand social media content across established platforms (including, but not limited to: Facebook, Instagram, LinkedIn, and TikTok).
Writes clear, engaging copy with strong attention to tone, voice and audience.
Ability to create content of all kinds, including long and short-form writing, photographic, graphic and video using standard tools.
Adapts content for platform- and audience-specific best practices and accessibility standards.
Explores new social networks to reach target audiences and recommends improvements in how social media is used.
Ensures all content complies with copyright law, platform policies, FERPA and UC guidelines. Secures appropriate permissions and releases for student images, video and testimonials. Verifies rights for music, graphics, photography and third-party content prior to publication. Collaborates with leadership to manage sensitive communications and mitigate reputational risk.
Maintains organized asset libraries, content calendars and documentation of social media processes. Ensures security and appropriate access controls for all social media accounts.
Leverages emerging technologies, such as AI-assisted tools, as approved by UC Scout, to improve efficiency in content ideation, drafting, editing, and asset generation, while ensuring accuracy, originality, and compliance with UC Scout guidelines.
40% - Strategy, Campaign Management and Analytics
Develops and implements social media plans to support marketing campaigns across relevant platforms.
Evaluates short and long-term social media plans, updates and modifies as needed to meet organizational goals in alignment with leadership.
Analyzes performance data to inform strategic adjustments and improve audience growth, engagement and conversions.
Works to achieve established KPIs in consultation with UC Scout leadership.
Aligns social media strategy with broader enrollment, outreach and SEO initiatives.
Manages paid social campaigns, including budget allocation, audience targeting and performance optimization.
10% - Community and Reputation Management
Monitors social media channels for comments, messages and mentions.
Responds to inquiries, feedback, and basic customer service issues in a timely manner and in consultation with relevant departments.
Supports crisis communication efforts in coordination with leadership when necessary.
Fosters positive community interactions and engagement.
10% - Collaboration and Trend Alignment
Collaborate with marketing, outreach, and design partners to support campaigns and initiatives.
Repurpose content across channels and formats to maximize reach and efficiency.
Stays current with social media trends, platform changes and emerging content formats.
Applies accessibility and brand guidelines to all content.
Explores collaborations and partnerships with aligned accounts to achieve established goals.
Identifies and cultivates strategic partnerships, ambassadors and aligned accounts to expand reach and credibility.
Required Qualifications
Bachelor's degree in related area and / or equivalent experience / training.
Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
Thorough understanding of technical language and best practices related to social media communication.
Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs.
Strong technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
Advanced interpersonal communication skills.
Strong skills to develop and implement original ideas and correctly identify and effectively solve problems.
Preferred Qualifications
Strong skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
Thorough understanding of applicable rules and regulations for web communications.
Special Conditions of Employment
Selected candidate will be required to pass a pre-employment criminal history background check.
Selected candidate must pass the employment misconduct disclosure process.
Must live within the state of California or willing to relocate to California.
This is a fully remote position, and the selected candidate must be able to work successfully from a home/remote office and be able to fulfill the requirements of the UCSC telecommuting agreement.
Ability to work long periods of time at a computer with or without accommodation.
Ability to work occasional evenings and weekends as directed.
Ability to travel within a defined regional or service area.
Selected candidate will be required to complete training within established time frames as directed including UC compliance training.
The University of California has implemented a Vaccination Policy covering all employees. Employees, including new hires, are required to comply with any applicable policies relating to the University of California vaccine program.
Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.
Misconduct Disclosure Requirement As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.
Safety Statement All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
Notice of Availability In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (the Clery Act), the Annual Security and Fire Safety Report (ASFSR) is available at: https://chancellor.ucsc.edu/annual-security-reports/.
EEO/AA The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status or other protected categories covered by the UC Anti-Discrimination Policy.
It is the policy of the University of California to undertake affirmative action and anti-discrimination efforts, consistent with its obligations as a Federal and State contractor.
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The Social Media Coordinator creates and manages on-brand, on-message content designed to increase awareness of UC Scout's programs, services, and values, while contributing to established KPIs and organizational goals.
Responsibilities include coordinating content calendars, drafting and designing posts, monitoring engagement, and supporting broader outreach initiatives as part of a collaborative communications team.
Appointment Information Budgeted Salary: $28.88 - $41.19/hour. Salary commensurate with skills, qualifications and experience.
Benefits Level Eligibility: Full benefits
Schedule Information:
Full-time, Fixed
Percentage of Time: 100%, 40 Hours per Week
Days of the Week: Mon-Fri
Shift Includes: Day
Employee Classification: Career appointment
Job End Date: None
Work Location: Remote
Union Representation: COMMAS (CMSP), Communications and Marketing and Sales Professionals - CM Union
Job Code Classification: 007551 (MARKETING SPEC 2)
Travel: Never or Rarely
Job Duties 40% - Content Creation and Planning
Creates and maintains original, on-brand social media content across established platforms (including, but not limited to: Facebook, Instagram, LinkedIn, and TikTok).
Writes clear, engaging copy with strong attention to tone, voice and audience.
Ability to create content of all kinds, including long and short-form writing, photographic, graphic and video using standard tools.
Adapts content for platform- and audience-specific best practices and accessibility standards.
Explores new social networks to reach target audiences and recommends improvements in how social media is used.
Ensures all content complies with copyright law, platform policies, FERPA and UC guidelines. Secures appropriate permissions and releases for student images, video and testimonials. Verifies rights for music, graphics, photography and third-party content prior to publication. Collaborates with leadership to manage sensitive communications and mitigate reputational risk.
Maintains organized asset libraries, content calendars and documentation of social media processes. Ensures security and appropriate access controls for all social media accounts.
Leverages emerging technologies, such as AI-assisted tools, as approved by UC Scout, to improve efficiency in content ideation, drafting, editing, and asset generation, while ensuring accuracy, originality, and compliance with UC Scout guidelines.
40% - Strategy, Campaign Management and Analytics
Develops and implements social media plans to support marketing campaigns across relevant platforms.
Evaluates short and long-term social media plans, updates and modifies as needed to meet organizational goals in alignment with leadership.
Analyzes performance data to inform strategic adjustments and improve audience growth, engagement and conversions.
Works to achieve established KPIs in consultation with UC Scout leadership.
Aligns social media strategy with broader enrollment, outreach and SEO initiatives.
Manages paid social campaigns, including budget allocation, audience targeting and performance optimization.
10% - Community and Reputation Management
Monitors social media channels for comments, messages and mentions.
Responds to inquiries, feedback, and basic customer service issues in a timely manner and in consultation with relevant departments.
Supports crisis communication efforts in coordination with leadership when necessary.
Fosters positive community interactions and engagement.
10% - Collaboration and Trend Alignment
Collaborate with marketing, outreach, and design partners to support campaigns and initiatives.
Repurpose content across channels and formats to maximize reach and efficiency.
Stays current with social media trends, platform changes and emerging content formats.
Applies accessibility and brand guidelines to all content.
Explores collaborations and partnerships with aligned accounts to achieve established goals.
Identifies and cultivates strategic partnerships, ambassadors and aligned accounts to expand reach and credibility.
Required Qualifications
Bachelor's degree in related area and / or equivalent experience / training.
Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
Thorough understanding of technical language and best practices related to social media communication.
Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs.
Strong technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
Advanced interpersonal communication skills.
Strong skills to develop and implement original ideas and correctly identify and effectively solve problems.
Preferred Qualifications
Strong skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
Thorough understanding of applicable rules and regulations for web communications.
Special Conditions of Employment
Selected candidate will be required to pass a pre-employment criminal history background check.
Selected candidate must pass the employment misconduct disclosure process.
Must live within the state of California or willing to relocate to California.
This is a fully remote position, and the selected candidate must be able to work successfully from a home/remote office and be able to fulfill the requirements of the UCSC telecommuting agreement.
Ability to work long periods of time at a computer with or without accommodation.
Ability to work occasional evenings and weekends as directed.
Ability to travel within a defined regional or service area.
Selected candidate will be required to complete training within established time frames as directed including UC compliance training.
The University of California has implemented a Vaccination Policy covering all employees. Employees, including new hires, are required to comply with any applicable policies relating to the University of California vaccine program.
Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.
Misconduct Disclosure Requirement As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.
Safety Statement All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
Notice of Availability In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (the Clery Act), the Annual Security and Fire Safety Report (ASFSR) is available at: https://chancellor.ucsc.edu/annual-security-reports/.
EEO/AA The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status or other protected categories covered by the UC Anti-Discrimination Policy.
It is the policy of the University of California to undertake affirmative action and anti-discrimination efforts, consistent with its obligations as a Federal and State contractor.
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