LinkedIn B2B Paid Social Strategist

The Freelance LinkedIn Paid Social Buyer supports multiple account teams and is responsible for hands-on execution, optimization, pacing, and reporting of paid social campaigns. This role will primarily support B2B marketing initiatives, with a strong focus on LinkedIn as a core platform. This individual will play a critical role in onboarding a new client, requiring deep in-platform buying experience, strong audience strategy expertise, and familiarity with CRM and third-party data integrations. The ideal candidate has experience building and activating sophisticated audiences, understands platform-specific targeting nuances, and can connect top-of-funnel efforts to downstream performance across MOFU and BOFU initiatives. Campaign Planning & Audience Strategy Translate campaign objectives and audience strategy into platform-specific execution, primarily within LinkedIn Lead development of top-of-funnel (TOFU) campaigns designed to drive awareness and qualified demand Build and refine audience strategies using first-party (CRM) and third-party data sources Develop scalable prospecting and retargeting frameworks aligned to full-funnel marketing efforts Understand and apply platform-specific targeting nuances (job title, company, seniority, ABM, etc.) Identify opportunities to test audience segments, creative formats, and bidding strategies Platform Execution & Data Integration Execute end-to-end campaign builds directly in-platform (LinkedIn required; Meta a plus) Experience onboarding and utilizing third-party (3P) data, CRM and audience-enhanced data for targeting and segmentation strongly preferred Build and manage matched audiences, retargeting pools, and lookalike audiences Ensure accurate tracking, tagging, and QA across campaigns Campaign Stewardship & Optimization Manage day-to-day performance across multiple campaigns and accounts Optimize toward TOFU KPIs while aligning with downstream performance goals Monitor pacing, delivery, and efficiency to maximize reach and engagement Troubleshoot delivery or performance issues and implement optimizations Cross-Functional Collaboration Partner closely with client teams to ensure alignment between TOFU efforts and in-house MOFU/BOFU campaigns Maintain strong, ongoing communication with LinkedIn platform reps to leverage insights, beta opportunities, and best practices Collaborate with analytics teams to ensure proper tracking, measurement, and reporting alignment Billing & Budget Management Monitor pacing and budget allocation across campaigns Track spend, reconcile budgets, and manage data-related costs (including 3P data fees) Flag discrepancies and ensure financial accuracy across campaigns Reporting & Insights Develop and deliver reporting on campaign performance, with a focus on upper-funnel metrics and audience insights Connect TOFU performance to broader funnel impact where possible Communicate performance insights, optimizations, and recommendations clearly to internal teams Qualifications 3+ years of hands-on paid social experience with strong in-platform buying expertise Deep experience managing LinkedIn campaigns for B2B audiences Proven experience onboarding and activating CRM and/or third-party (3P) data within LinkedIn Experience building advanced audiences and understanding platform targeting nuances Experience supporting or aligning with full-funnel strategies (TOFU → MOFU → BOFU) Strong understanding of demand generation and B2B audience strategy Experience working closely with platform reps (LinkedIn preferred) Strong analytical, problem-solving, and communication skills High attention to detail with proven ability to QA and manage campaigns at scale

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