Sr Analyst, CRM
Williams-Sonoma, Inc., San Francisco, CA, United States
Senior Analyst, Customer Relationship Marketing
About The Team
You will be part of the Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels including print, email and digital. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI’s and that your marketing campaigns are aligned with the brand’s key initiatives and growth strategies.
About The Role You will support the team in driving brand sales and optimizing the marketing investment across our digital, email, and print channels. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. The key responsibilities include executing testing and targeting strategies and scaling successful campaigns. You will partner closely with digital, email, and print subject matter experts to plan, implement and measure campaign performance. You will report out on performance KPIs. A successful candidate will have relevant experience in performance marketing, possess an analytical mindset, be highly detail oriented, flexible and thrive in a fast paced, multi‑channel retail environment. Strong excel skills are highly important attributes.
Responsibilities
Set up marketing campaigns and analyze results on relevant paid marketing programs across all device types and channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships.
Responsible for weekly reporting, including customer engagement metrics, trends, test results and campaign performance.
Prepare seasonal and quarterly performance recaps and present to CRM and brand teams.
Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals.
Support measurement and analysis on the effectiveness and efficiency of existing digital programs.
Manage the vendor funded digital programs, activating and optimizing marketing funds on behalf of vendor partners.
Support email deployment, partnering cross‑functionally to execute against email circulation and test plans.
Execute against print circulation and test plans, collaborating with both internal and external partners.
Collaborate with key brand stakeholders to help with the creative development process for all digital and print assets, for both new programs and refreshes of existing initiatives.
Assist with multi‑channel journey and life‑stage marketing programs, as well as store opening/closing marketing plans where applicable.
Be curious about and attuned to the competitive landscape to ensure best‑in‑class programs and execution.
Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of the investment.
Leverage available analytic tools to gather data and make marketing strategy and investment decisions including but not limited to: Tableau, DOMO, MMM, MTA.
Utilize data to identify, target and deliver relevant messaging to key strategic customer segments.
Execute against rolling 12‑month test plan to continually fuel a pipeline of new tactics; make recommendations for new tests based on learnings.
Interact with peers on other WSI brands to share best practices and test results.
React to business trends in the fast‑paced retail environment and make necessary adjustments.
Criteria
3+ years’ experience in online marketing, print marketing, retail marketing, or digital media planning.
Bachelor’s degree in Marketing, Business or related field or equivalent work experience.
Proven track record in managing and optimizing a budget to ROI goals.
Analytical, proactive, problem‑solver with insatiable curiosity.
Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions.
Able to see trends and to extract actionable insights from data to drive results.
Strong organization and interpersonal skills; must have excellent communication & presentation skills.
Ability to build effective relationships within team & with cross‑functional partners & vendors.
Ability to prioritize and work on multiple projects in a deadline‑driven environment; able to deal with ambiguity in a fast‑paced business.
Strong written and oral communication skills.
Strong Excel proficiency.
This role is onsite at our San Francisco Office Monday through Thursday with optional work from home on Fridays.
WSI will not now or in the future commence an immigration case or sponsor an individual for this position (for example, H‑1B or other employment‑based immigration).
This role is not eligible for relocation assistance.
Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $79,000 - $92,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
About Us Our Company Founded in 1956, Williams‑Sonoma, Inc. is the premier specialty retailer of high‑quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully‑designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick‑and‑mortar store opened more than half a century ago. What hasn't changed is our passion for high‑quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi‑brand, multi‑channel, global enterprise supported by state‑of‑the‑art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
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About The Role You will support the team in driving brand sales and optimizing the marketing investment across our digital, email, and print channels. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. The key responsibilities include executing testing and targeting strategies and scaling successful campaigns. You will partner closely with digital, email, and print subject matter experts to plan, implement and measure campaign performance. You will report out on performance KPIs. A successful candidate will have relevant experience in performance marketing, possess an analytical mindset, be highly detail oriented, flexible and thrive in a fast paced, multi‑channel retail environment. Strong excel skills are highly important attributes.
Responsibilities
Set up marketing campaigns and analyze results on relevant paid marketing programs across all device types and channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships.
Responsible for weekly reporting, including customer engagement metrics, trends, test results and campaign performance.
Prepare seasonal and quarterly performance recaps and present to CRM and brand teams.
Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals.
Support measurement and analysis on the effectiveness and efficiency of existing digital programs.
Manage the vendor funded digital programs, activating and optimizing marketing funds on behalf of vendor partners.
Support email deployment, partnering cross‑functionally to execute against email circulation and test plans.
Execute against print circulation and test plans, collaborating with both internal and external partners.
Collaborate with key brand stakeholders to help with the creative development process for all digital and print assets, for both new programs and refreshes of existing initiatives.
Assist with multi‑channel journey and life‑stage marketing programs, as well as store opening/closing marketing plans where applicable.
Be curious about and attuned to the competitive landscape to ensure best‑in‑class programs and execution.
Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of the investment.
Leverage available analytic tools to gather data and make marketing strategy and investment decisions including but not limited to: Tableau, DOMO, MMM, MTA.
Utilize data to identify, target and deliver relevant messaging to key strategic customer segments.
Execute against rolling 12‑month test plan to continually fuel a pipeline of new tactics; make recommendations for new tests based on learnings.
Interact with peers on other WSI brands to share best practices and test results.
React to business trends in the fast‑paced retail environment and make necessary adjustments.
Criteria
3+ years’ experience in online marketing, print marketing, retail marketing, or digital media planning.
Bachelor’s degree in Marketing, Business or related field or equivalent work experience.
Proven track record in managing and optimizing a budget to ROI goals.
Analytical, proactive, problem‑solver with insatiable curiosity.
Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions.
Able to see trends and to extract actionable insights from data to drive results.
Strong organization and interpersonal skills; must have excellent communication & presentation skills.
Ability to build effective relationships within team & with cross‑functional partners & vendors.
Ability to prioritize and work on multiple projects in a deadline‑driven environment; able to deal with ambiguity in a fast‑paced business.
Strong written and oral communication skills.
Strong Excel proficiency.
This role is onsite at our San Francisco Office Monday through Thursday with optional work from home on Fridays.
WSI will not now or in the future commence an immigration case or sponsor an individual for this position (for example, H‑1B or other employment‑based immigration).
This role is not eligible for relocation assistance.
Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $79,000 - $92,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
About Us Our Company Founded in 1956, Williams‑Sonoma, Inc. is the premier specialty retailer of high‑quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully‑designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick‑and‑mortar store opened more than half a century ago. What hasn't changed is our passion for high‑quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi‑brand, multi‑channel, global enterprise supported by state‑of‑the‑art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
#J-18808-Ljbffr