Social Media Content & Growth Specialist
AmCan Group, Irvine, CA, United States
We are a multinational group company founded in 1999, headquartered in Irvine, California. We have direct branches and subsidiaries in the United States, China, and Canada. Our business covers overseas immigration and education, assisted reproductive medical services, and international wealth management
Website:
amcan-group.com Responsibilities Manage the daily content operations and maintenance of the company's official accounts on major social media platforms (such as RED, Douyin, WeChat Official Account, WeChat Channels, etc.) Independently plan and produce high-quality content, including graphic design and short video shooting and editing Write engaging and shareable social media copy, adapting the style to fit each platform’s audience and characteristics Monitor social media performance data, conduct regular analysis, and continuously optimize content strategy Stay informed on industry trends and hot topics, and drive content innovation aligned with the brand’s tone and positioning Plus:
Experience in social media paid advertising, with the ability to develop and optimize ad strategies based on business goals Requirements Minimum 2 years of relevant experience in social media operations; strong content creation skills preferred Proficient in commonly used graphic design tools (such as Photoshop, Canva, etc.) and video editing software (such as Premiere, Final Cut Pro, etc.) Strong writing skills, with the ability to craft copy tailored to different platforms and target audiences Familiar with the content ecosystem and user preferences of major social media platforms; basic data analysis capability required Experience in managing paid social media advertising is a plus Bilingual in English and Mandarin
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amcan-group.com Responsibilities Manage the daily content operations and maintenance of the company's official accounts on major social media platforms (such as RED, Douyin, WeChat Official Account, WeChat Channels, etc.) Independently plan and produce high-quality content, including graphic design and short video shooting and editing Write engaging and shareable social media copy, adapting the style to fit each platform’s audience and characteristics Monitor social media performance data, conduct regular analysis, and continuously optimize content strategy Stay informed on industry trends and hot topics, and drive content innovation aligned with the brand’s tone and positioning Plus:
Experience in social media paid advertising, with the ability to develop and optimize ad strategies based on business goals Requirements Minimum 2 years of relevant experience in social media operations; strong content creation skills preferred Proficient in commonly used graphic design tools (such as Photoshop, Canva, etc.) and video editing software (such as Premiere, Final Cut Pro, etc.) Strong writing skills, with the ability to craft copy tailored to different platforms and target audiences Familiar with the content ecosystem and user preferences of major social media platforms; basic data analysis capability required Experience in managing paid social media advertising is a plus Bilingual in English and Mandarin
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