Campaign Manager
ICONMA, Seattle, WA, United States
Our Client, a Software company, is looking for a Campaign Manager for their Seattle/WA (Remote) location.
Responsibilities
Audience architecture:
Build, QA, and maintain first‑party and account‑based audiences for demand generation campaigns across paid social, content syndication, and display channels
Platform orchestration:
Manage the flow of audience data between Demandbase, 3rd‑party ad platforms, and lead validation platforms to ensure seamless campaign activation.
Operational support:
Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption
Governance & taxonomy:
Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution
Market awareness:
Stay current on ad‑tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem
Team collaboration:
Socialize wins, share "test and learn" insights, and collaborate with cross‑functional stakeholders to improve audience match rates and reach
Requirements
Platform operations:
Proven experience building and managing audiences within a B2B Go‑To‑Market platform (E.g. Demandbase)
Data logic & segmentation:
Strong understanding of boolean logic & SQL‑like database structures to build precise account and contact lists
Martech orchestration:
Experience pushing audiences to 3rd‑party ad platforms (LinkedIn, Google, Meta).
Data hygiene & excellence:
High proficiency in Excel/Google Sheets (VLOOKUPS, Pivot Tables) for data validation and ensuring “good data in/good data out”
Operational discipline:
Ability to execute repetitive technical workflows with 100% accuracy and consistency
Naming convention governance:
Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
Professional & people skills:
Stakeholder Management:
Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines
Strategic execution:
Comfortable balancing "in the weeds" tactical work with the ability to see the bigger picture of the campaign's strategic goals
Agile problem solving:
A self‑starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently
Clear communication:
Strong oral and written skills, specifically the ability to explain technical "why" behind data or audience discrepancies to non‑technical partners
Nice to haves:
Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels)
Full‑stack martech:
Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Client) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
Optimization mindset:
A "test and learn" approach—always looking for ways to automate manual steps in the audience‑building process.
Governance & privacy:
Understanding of modern data privacy compliance in audience targeting
Why Should You Apply?
Health Benefits
Referral Program
Excellent growth and advancement opportunities
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.
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Responsibilities
Audience architecture:
Build, QA, and maintain first‑party and account‑based audiences for demand generation campaigns across paid social, content syndication, and display channels
Platform orchestration:
Manage the flow of audience data between Demandbase, 3rd‑party ad platforms, and lead validation platforms to ensure seamless campaign activation.
Operational support:
Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption
Governance & taxonomy:
Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution
Market awareness:
Stay current on ad‑tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem
Team collaboration:
Socialize wins, share "test and learn" insights, and collaborate with cross‑functional stakeholders to improve audience match rates and reach
Requirements
Platform operations:
Proven experience building and managing audiences within a B2B Go‑To‑Market platform (E.g. Demandbase)
Data logic & segmentation:
Strong understanding of boolean logic & SQL‑like database structures to build precise account and contact lists
Martech orchestration:
Experience pushing audiences to 3rd‑party ad platforms (LinkedIn, Google, Meta).
Data hygiene & excellence:
High proficiency in Excel/Google Sheets (VLOOKUPS, Pivot Tables) for data validation and ensuring “good data in/good data out”
Operational discipline:
Ability to execute repetitive technical workflows with 100% accuracy and consistency
Naming convention governance:
Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
Professional & people skills:
Stakeholder Management:
Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines
Strategic execution:
Comfortable balancing "in the weeds" tactical work with the ability to see the bigger picture of the campaign's strategic goals
Agile problem solving:
A self‑starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently
Clear communication:
Strong oral and written skills, specifically the ability to explain technical "why" behind data or audience discrepancies to non‑technical partners
Nice to haves:
Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels)
Full‑stack martech:
Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Client) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
Optimization mindset:
A "test and learn" approach—always looking for ways to automate manual steps in the audience‑building process.
Governance & privacy:
Understanding of modern data privacy compliance in audience targeting
Why Should You Apply?
Health Benefits
Referral Program
Excellent growth and advancement opportunities
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.
#J-18808-Ljbffr