Marketing Manager
The Fairmont Hotel, Washington, District of Columbia, United States
Company Description
Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
Job Description Fairmont Washington D.C., Georgetown is one of the capital's most distinguished luxury hotels, located in the West End just steps from Georgetown and the city's cultural, diplomatic, and business centers. The hotel features over 400 guest rooms and suites, an acclaimed culinary program, a private courtyard, Fairmont Gold, and extensive meeting and event space, serving both discerning leisure travelers and high-level corporate and social clientele.
Reporting to the Regional Director of Sales and Marketing, the Marketing Manager is responsible for shaping and executing the hotel's digital and brand presence across owned, paid, and earned channels. This role is both strategic and hands‑on – translating brand vision into compelling storytelling, measurable performance, and commercial results.
The Marketing Manager supports hotel revenue objectives by driving awareness, engagement, and conversion while ensuring all digital and brand touchpoints reflect Fairmont standards.
Key responsibilities
Lead and manage the hotel's digital presence across brand websites, OTAs, social platforms, and third‑party listings, ensuring content accuracy, brand alignment, and commercial effectiveness
Develop, curate, and publish on‑brand content that reflects the hotel's positioning, seasonal priorities, and unique sense of place
Manage and execute social media strategy in partnership with Public Relations, including content calendars, community engagement, and reputation management
Monitor, respond to, and manage online guest feedback and reviews across platforms such as Google, TripAdvisor, Expedia, OpenTable, and Yelp
Partner with Revenue Management to analyze Fairmont.com and microsite performance, identifying opportunities to improve conversion, booking value, and demand generation
Support the development and execution of digital campaigns, including paid media, SEO/SEM initiatives, and corporate e‑commerce programs
Maintain and optimize website content, landing pages, and offers within corporate brand standards, ensuring timely updates and accurate merchandising
Analyze performance using Google Analytics and other reporting tools, delivering clear insights, monthly reporting, and actionable recommendations to leadership
Coordinate and support photo and video shoots, ensuring the hotel maintains a current, high‑quality image and video library
Manage relationships with digital vendors, agencies, and technology partners, ensuring accountability, ROI, and service quality
Collaborate with Public Relations on media, influencer, and partnership initiatives, including hosted stays, content creation, and digital amplification
Author and edit digital copy for websites, email campaigns, partner platforms, and promotional materials
Support crisis communications and issues management from a digital and online reputation perspective
Attend and support hotel marketing, PR, and promotional events as needed, including evenings and weekends
What is in it for you
Competitive Salary
Paid Time Off
Medical, Dental and Vision Insurance, 401K
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities
Rate of Pay: $66,000 - 85,000 per annum
Qualifications Your skills include:
Bachelor's degree in Marketing, Communications, or a related field
3-5 years of experience in digital marketing, preferably within luxury hospitality, lifestyle, or travel brands
Strong understanding of website optimization, SEO/SEM, performance marketing, and digital analytics
Hands‑on experience with content management systems, Google Analytics, and digital advertising platforms
Excellent written communication skills with a strong editorial eye
Highly organized, analytical, and comfortable managing multiple priorities in a fast‑paced environment
Strong collaboration skills with the ability to work cross‑functionally with Sales, Revenue Management, PR, and corporate teams
Proficiency in Microsoft Office (Word, Excel, PowerPoint); basic HTML knowledge a plus
Must be legally authorized to work in the United States without sponsorship
Physical Aspects of Position (include but are not limited to)
Ability to move throughout the hotel and attend on‑site events and activations
Occasional lifting of materials up to 50 pounds
Ability to remain standing or walking for extended periods during events
Ability to communicate clearly and professionally with guests, colleagues, and partners
Additional Information If you are energized by storytelling, data‑driven marketing, and the opportunity to shape the voice of one of Washington D.C.'s most respected luxury hotels, we invite you to consider joining the Fairmont Washington D.C., Georgetown team.
Our commitment to Diversity & Inclusion
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
#J-18808-Ljbffr
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
Job Description Fairmont Washington D.C., Georgetown is one of the capital's most distinguished luxury hotels, located in the West End just steps from Georgetown and the city's cultural, diplomatic, and business centers. The hotel features over 400 guest rooms and suites, an acclaimed culinary program, a private courtyard, Fairmont Gold, and extensive meeting and event space, serving both discerning leisure travelers and high-level corporate and social clientele.
Reporting to the Regional Director of Sales and Marketing, the Marketing Manager is responsible for shaping and executing the hotel's digital and brand presence across owned, paid, and earned channels. This role is both strategic and hands‑on – translating brand vision into compelling storytelling, measurable performance, and commercial results.
The Marketing Manager supports hotel revenue objectives by driving awareness, engagement, and conversion while ensuring all digital and brand touchpoints reflect Fairmont standards.
Key responsibilities
Lead and manage the hotel's digital presence across brand websites, OTAs, social platforms, and third‑party listings, ensuring content accuracy, brand alignment, and commercial effectiveness
Develop, curate, and publish on‑brand content that reflects the hotel's positioning, seasonal priorities, and unique sense of place
Manage and execute social media strategy in partnership with Public Relations, including content calendars, community engagement, and reputation management
Monitor, respond to, and manage online guest feedback and reviews across platforms such as Google, TripAdvisor, Expedia, OpenTable, and Yelp
Partner with Revenue Management to analyze Fairmont.com and microsite performance, identifying opportunities to improve conversion, booking value, and demand generation
Support the development and execution of digital campaigns, including paid media, SEO/SEM initiatives, and corporate e‑commerce programs
Maintain and optimize website content, landing pages, and offers within corporate brand standards, ensuring timely updates and accurate merchandising
Analyze performance using Google Analytics and other reporting tools, delivering clear insights, monthly reporting, and actionable recommendations to leadership
Coordinate and support photo and video shoots, ensuring the hotel maintains a current, high‑quality image and video library
Manage relationships with digital vendors, agencies, and technology partners, ensuring accountability, ROI, and service quality
Collaborate with Public Relations on media, influencer, and partnership initiatives, including hosted stays, content creation, and digital amplification
Author and edit digital copy for websites, email campaigns, partner platforms, and promotional materials
Support crisis communications and issues management from a digital and online reputation perspective
Attend and support hotel marketing, PR, and promotional events as needed, including evenings and weekends
What is in it for you
Competitive Salary
Paid Time Off
Medical, Dental and Vision Insurance, 401K
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities
Rate of Pay: $66,000 - 85,000 per annum
Qualifications Your skills include:
Bachelor's degree in Marketing, Communications, or a related field
3-5 years of experience in digital marketing, preferably within luxury hospitality, lifestyle, or travel brands
Strong understanding of website optimization, SEO/SEM, performance marketing, and digital analytics
Hands‑on experience with content management systems, Google Analytics, and digital advertising platforms
Excellent written communication skills with a strong editorial eye
Highly organized, analytical, and comfortable managing multiple priorities in a fast‑paced environment
Strong collaboration skills with the ability to work cross‑functionally with Sales, Revenue Management, PR, and corporate teams
Proficiency in Microsoft Office (Word, Excel, PowerPoint); basic HTML knowledge a plus
Must be legally authorized to work in the United States without sponsorship
Physical Aspects of Position (include but are not limited to)
Ability to move throughout the hotel and attend on‑site events and activations
Occasional lifting of materials up to 50 pounds
Ability to remain standing or walking for extended periods during events
Ability to communicate clearly and professionally with guests, colleagues, and partners
Additional Information If you are energized by storytelling, data‑driven marketing, and the opportunity to shape the voice of one of Washington D.C.'s most respected luxury hotels, we invite you to consider joining the Fairmont Washington D.C., Georgetown team.
Our commitment to Diversity & Inclusion
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
#J-18808-Ljbffr