Senior Director, Product Marketing - Insurance Growth

About Our Company

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Job Description

Plan and implement marketing programs or projects that support product marketing objectives that support insurance sales goals. Develop messaging and positioning of products via sales strategies, wholesaler support and other tactics. Work individually or with a team to analyze market conditions and product strategies that fill client needs. Plan for the effective development and implementation of longer term marketing projects and evaluate program effectiveness.

Key Responsibilities

• Create marketing materials, including writing product specific marketing materials and developing key messages. Ensure compliance approvals obtained as needed. Design, develop and execute plans for complex product marketing programs/ initiatives. Partner with internal or external partners to ensure execution of projects is on-time, and within budget.

• Create and write product communication materials to support insurance sales programs and initiatives. Assist wholesalers with competitive case reviews. Build and maintain relationships across the organization to ensure alignment and integration.

• Drive measurable insurance program and sales results. Track program participation and results and provide recommendations for improvements.

• Manage the development of training programs and sales strategy campaigns to support the sales of RiverSource products.

Required Qualifications

• Bachelors Degree or equivalent

• Series 6 license required or ability to acquire within 120 days of hire.

• 7+ years marketing experience.

• Ability to think strategically, coach and influence people at all levels of the organization.

• Strong project management skills with demonstrated ability to manage multiple priorities and deadlines.

• Excellent written and verbal communication skills.

• Proven ability to work with cross-functional teams.

• Ability to translate complex concepts into easy-to-understand language.

• Ability to manage multiple projects simultaneously.

Preferred Qualifications

• Financial Services experience preferred.

• Series 7 and 24, or the ability to obtain within 90 days.

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Base Pay Salary

The estimated base salary for this role is $100,000 - 137,600 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Exempt

Job Family Group

Marketing/Product Management

Line of Business

INSUR Insurance

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.

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