Content Marketing Manager

JOB SUMMARYAt Home’s Marketing Content & Strategy team plays a critical role in shaping how the brand tells its product and category stories across all customer touchpoints. The Manager, Marketing Content Strategy leads the planning, organization, and execution of product storytelling that supports enterprise marketing campaigns and drives traffic, engagement, and sales for a $1.7+ billion home décor retailer.This role owns the operationalization of content strategy across divisions and marketing channels—including website, social, email, digital media, video, and emerging platforms—ensuring storytelling is cohesive, brand-right, and aligned with business priorities. Partnering closely with the Director of Marketing Strategy, Merchandising, Creative, and Integrated Marketing, the Manager establishes content architecture, prioritizes storytelling initiatives, and guides cross-functional teams through the end-to-end content development process.The Manager exercises independent judgment in prioritizing content initiatives, structuring shot list strategy, resolving competing business needs, and recommending storytelling direction based on performance insights, campaign priorities, and production constraints.SCOPE & IMPACTOwns product storytelling planning across multiple merchandising divisions and seasonal campaignsEstablishes content development workflows and shot list strategy that inform enterprise marketing executionInfluences prioritization of content investments and production resources in partnership with Director and cross-functional leadersInterprets performance and engagement insights to refine storytelling direction and improve campaign effectivenessProvides functional leadership and strategic direction to Associate Managers and cross-functional partners; direct reports not requiredServes as a primary connector between Merchandising, Marketing, and Creative to ensure alignment on timelines, deliverables, and campaign prioritiesESSENTIAL FUNCTIONSLeads divisional content planning workflows, ensuring product storytelling, assortment focus, and shot list strategy align with enterprise campaign objectivesEstablishes and manages content development timelines, checkpoints, and review milestones to support on-time campaign executionOwns the development, organization, and quality review of product shot lists across divisions, ensuring strategic alignment, accuracy, and completeness prior to Director approvalDetermines content architecture and storytelling priorities across categories, balancing campaign goals, product focus, and production capacityEvaluates and prioritizes shot list and content requests, making recommendations on resource allocation based on business impact, budget, and operational constraintsProvides strategic direction to Associate Managers on product selection, merchandising storytelling, and channel execution across email, social, digital media, video, and text communicationsServes as a strategic partner to Integrated Marketing during brief development, ensuring content inputs are structured for downstream executionParticipates in divisional line reviews and product walks to identify storytelling opportunities, gaps, and emerging prioritiesGuides cross-functional teams—including stylists, photographers, copywriters, art directors, influencers, and agency partners—by providing product context and storytelling directionAttends creative reviews to ensure customer-facing content is on-brand, inspiring, and easy to shop across channelsReviews performance, engagement, and campaign insights to identify trends and recommend adjustments to storytelling strategyResolves competing priorities across divisions and campaigns using sound judgment and alignment with enterprise marketing goalsDECISION MAKING & AUTONOMYExercises independent judgment in prioritizing storytelling initiatives and structuring content plansRecommends adjustments to campaign storytelling direction based on performance data and business prioritiesDetermines shot list strategy, product storytelling frameworks, and content sequencing prior to senior leadership approvalEvaluates tradeoffs between budget, production capacity, and campaign needs to inform recommendationsDECISION MAKING & AUTONOMYExercises independent judgment in prioritizing storytelling initiatives and structuring content plansRecommends adjustments to campaign storytelling direction based on performance data and business prioritiesDetermines shot list strategy, product storytelling frameworks, and content sequencing prior to senior leadership approvalEvaluates tradeoffs between budget, production capacity, and campaign needs to inform recommendationsCROSS-FUNCTIONAL LEADERSHIPProvides functional leadership and project direction to Associate Managers and cross-functional partnersInfluences merchandising, marketing, and creative stakeholders without direct authorityFacilitates alignment across timelines, deliverables, and storytelling prioritiesQUALIFICATIONSDeep experience leading customer-facing content strategy and planning, preferably within a retail or consumer-focused environment.Excellent interpersonal, organizational, and communication skills, with the ability to translate complex information into clear direction.Strong execution and problem-solving skills, paired with sound judgment and attention to detail.Highly organized, adaptable, and able to prioritize and manage multiple projects in a fast-paced environment.Direct experience with retail, merchandising, buying, and content planning strongly preferred.WORKING CONDITIONSMust be able to remain stationary at a desktop workspace for extended periods of time. Ability to move about an office environment. Must be able to stand for long periods of time for walking product meetings.Full timePosting Date: 2026-03-24